What does it take to stay ahead in the towing and recovery industry amidst rapid technological advancements and the rise of electric vehicles? Join us for a compelling conversation with Shane Coleman, the National Director of Training for ERSCA, who reveals the secrets to maintaining operator safety through cutting-edge education and training. Learn how continuous, structured training can be a game-changer for your business, keeping you and your team prepared for the challenges posed by alternative fuel initiatives and electrified fleets.

Discover the transformative impact of ERSCA's train-the-trainer programs and their comprehensive training calendar, crafted to meet the rising demand from industry partners and independent businesses. Shane discusses how the right mindset and consistent in-house training sessions can mitigate risks, reduce damage claims, and ensure workers execute their tasks with confidence. Hear about the specialized partnerships ERSCA has formed to manage risk effectively and how these collaborations are setting new safety standards within the industry.

Finally, delve into the strategies for effective instruction that go beyond merely passing down experience. Shane highlights how structured delivery styles, public speaking techniques, and engagement methods can make training sessions not only memorable but also profoundly impactful. Concluding with heartfelt advice on ensuring every worker returns home safely, this episode is a must-listen for anyone committed to advancing their towing business through excellence in education and training.