In this episode of the Know Your Why Podcast, Dr. Jason Balara sits down with Rod Santomassimo, founder of the Massimo Group, to explore entrepreneurship, leadership, and business growth in commercial real estate. Rod shares his path from traditional employment to building a successful coaching business, unpacking the mindset shifts required to step into entrepreneurship. The conversation weaves through the realities of building teams, shaping a healthy work environment, and using AI as a tool to drive smarter decisions and scalable success. Rod also reflects on how clarity around purpose and motivation fuels long-term performance, not just revenue, and why leadership rooted in trust and intention creates lasting impact.

Key Highlights

- Rod Santomassimo’s entrepreneurial journey highlights the realities of risk, growth, and resilience

- Leaving traditional employment requires a fundamental shift in mindset and personal responsibility

- A supportive work environment is essential for attracting, retaining, and empowering great people

- AI is becoming a powerful driver of efficiency and business growth when applied intentionally

- Commercial real estate strategies must remain local and adaptable to market conditions

- Understanding your why strengthens motivation and sharpens leadership decisions

 - Trusting and empowering team members accelerates both growth and culture

- Data-driven decision making creates clarity in uncertain business environments

- Continuous learning is required to stay relevant as markets and technology evolve

- True success is measured by the impact leaders have on people, not just profits

Rod’s perspective reinforces that entrepreneurship is not just about scaling a business, but about scaling yourself as a leader. When mindset, environment, and purpose align, growth becomes sustainable, teams thrive, and success extends far beyond the bottom line.

Get in touch with Rod:

Website: https://www.massimo-group.com

Instagram: https://www.instagram.com/themassimogroup/

Facebook: https://www.facebook.com/themassimogroup

LinkedIn: https://www.linkedin.com/in/crecoach/

If you want to know more about Dr. Jason Balara and the Know your Why Podcast:

⁠⁠https://linktr.ee/jasonbalara⁠⁠  

Audio Track:

Back To The Wood by Audionautix is licensed under a Creative Commons Attribution 4.0 license.⁠⁠ https://creativecommons.org/licenses/⁠⁠

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