Playvox helps customers cut costs, improve CX and EX

The world where voice was the primary way customers reached out to interact with organizations has disappeared, but the CRM, and other systems, that were built to accommodate that world are still here. According to Michelle Randall, CMO, Playvox, companies need something built, from the ground up, for the digital age. In this podcast, we learn about Playvox, that Randall argues offers powerful differences based on not having to bend legacy systems to fit the era’s new challenges. “Customer retention matters,” says Randall, adding that retention depends on CX. “What Playvox figured out was that the agent is the heart and soul of what your customer experience is, so if you can enable, empower and engage the agent, those people will then provide better customer experience, and guess what – that leads to better customer retention.”

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