In this episode of Enablement Uncanned, host Jack sits down with Arup Chakravarti, a go-to-market consultant, to talk about building trust in B2B sales. With decades of experience in sales enablement, operations, and analytics, Arup shares his insights on becoming a trusted advisor in an increasingly complex business landscape.
The conversation explores how trust impacts decision-making processes, deal cycles, and repeat business. Arup breaks down his research-backed framework for building trust, including the five key mental processes and ten drivers of trust in B2B relationships. He offers practical advice on how salespeople can develop expertise, manage their reputation, and create meaningful connections with clients.
Jack and Arup also tackle the role of AI in modern sales, discussing how it can enhance a salesperson's capabilities without replacing the crucial human element. They share personal anecdotes and real-world examples that illustrate the power of trust in sales relationships.
Whether you're a seasoned sales professional or new to the field, this episode offers valuable insights on how to differentiate yourself in a crowded market by becoming a trusted advisor. Tune in for an honest, down-to-earth conversation about the fundamentals of building lasting business relationships in the age of AI and accelerated technology.