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In this episode of Enabling B2B Buying with Charles Bernard, Charles sits down with Kirsten Wynn, a marketing executive, growth strategist, and champion of women-led companies.
Kirsten shares how she helped scale a company from $2 million to over $1 billion and explains why diverse, women-led teams often outperform their peers. Drawing from her background in psychology and marketing, she goes on to reveal the mindset shifts, leadership habits, and cultural strategies that drive lasting business growth.
Kirsten and Charles dive into:
What makes women-led companies successful and scalable, especially in today’s evolving marketThe blind spots that often hold founders back from growing, even when product-market fit is strongHow to “market the market fit,” and why it’s sometimes necessary to let go of what worked at $2MThe importance of strong culture and consistent branding in driving long-term revenueHow Kirsten builds trust, attracts top talent, and aligns teams with purpose across all stages of growthInsights from her background in behavioral science and luxury fashion, which continue to shape her leadership styleThe critical role of mentorship, intentionality, and investing in people when building high-performing teamsWhy leading with clarity, empathy, and structure ultimately becomes the backbone of scalable successResources Kirsten recommends:
Books by Jim CollinsThe Happiness Advantage by Shawn AchorBooks by Mel RobbinsBooks on vulnerability by Brené BrownVisit Kirsten’s company website here: https://www.women-presidents.com/
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The post From $2M to Billions: Kirsten Wynn on What Makes Women-Led Companies Thrive appeared first on Collavia.
