No holiday season would be complete without discussing renewable energy tax policy, right? Solar contractors have been preparing for the upcoming federal Investment Tax Credit step-down, which would leave homeowners without one of the most lucrative solar incentives available. Energy Circle expert Senior Solar Marketing Strategist Abby Yolda returns this episode to discuss the future of the ITC, how contractors can prepare for whatever happens next including an extension, and—bonus!—her favorite Christmas beverage recipe:

Vodka or Gin (nothing too fancy):

Let is sit for a few days up to 2 weeks - keep checking/tasting it to make sure the flavors come through but not overpower it.

When ready to drink, remove all the bits and strain it and then enjoy!

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email your questions to: [email protected]

Cheap DIY websites can be tempting, but are you really getting a better deal when it comes to online marketing for your home performance, solar, HVAC, or better building business? Jake and Josh speak with the master developer here at Energy Circle, Ranganayaki Somaskandan, about DIY versus managed websites, the challenges that DIY websites can present, and how you can avoid the pitfalls of "drag and drop" templates or poor website performance. Plus, Jake and Josh try their hand at stumping Ranganayaki with internet acronyms.

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email your questions to: [email protected]

Just about everyone is still using Facebook, but not everyone knows how to use Facebook to market their HVAC, home performance, or solar business. Jake and Josh talk to Energy Circle's resident Facebook paid advertising expert, Rob Wilber about the difference between organic and paid in the Facebook realm, as well as how to best target your online audience. Plus, a very special guest visits Rob on the podcast to discuss her Thanksgiving plans. 

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email your questions to: [email protected]

The election is (finally) over -  but don't worry we aren't ready to get into that quite yet. In this episode, we talk with Senior Digital Marketing Strategist and resident data tracking and analytics expert, Ian Hammond, about the benefits of tracking phone calls for marketing purposes. Ian knows the ins and outs of call tracking, and provides some insight into how other HVAC, home performance, solar, and better building industry contractors have leveraged the data from their phone calls to optimize their marketing efforts.

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email your questions to: [email protected] 

What is the data saying about how to plan a seasonal campaign for your HVAC, home performance, solar, or better building business? Josh and Jake chat with Energy Circle PPC strategist Cassandra Hutcheson about how search traffic data can affect when you switch your website messaging from cooling season to heating season and more.

If you've got questions for the Energy Circle team, we want to answer them on the podcast! Email your questions to: [email protected]

"Does science actually know"? Josh and Jake speak with Energy Circle content writer Cory Allyn about how ventilation is playing such an important role in the fight against Covid, and how some of the recommendations that are currently out there for schools, businesses, and hospitals have led to industry confusion. Plus, Jake and Josh discuss the hot topics surrounding the intersection of politics and the better building industry. 

FAQ for Aerosol Transmission of COVID-19: https://tinyurl.com/FAQ-aerosols

Welcome to the first episode of EnCircled! For our podcasting premier, we take a look at where trends in consumer awareness around solar batteries and backup generators are headed, and how you can prepare your website and other digital marketing tools to best capture the recent surge in solar interest. Plus, Jake and Josh get into "why does the world need another podcast?", and look at some of the popular questions we get here at Energy Circle. 

Energy Circle is starting a podcast! Take a listen to what you can expect from the digital marketing experts for the HVAC, home performance, solar, and better building industries in the first season of EnCircled. Featuring Josh Kennon, Jake Van Paepeghem, Abby Yolda, Cassandra Hutcheson, and Cory Allyn.