Breast Cancer Awareness Month was first observed in October of 1985 with the goal of promoting awareness of breast cancer, encouraging early detection, and helping to raise money for research. Data from the CDC shows that in the U.S., 42,211 women died from breast cancer in 2022. It’s the second leading cause of cancer death among women in the U.S., after lung cancer. According to the National Breast Cancer Foundation 1 in 8 women in the United States will be diagnosed with breast cancer in their lifetime. In 2024, an estimated 310,720 women and 2,800 men will be diagnosed with invasive breast cancer.