INFLUENCE

[Encore Episode] 134 WeRateDogs (@dog_rates / Matt Nelson)


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We hope you're having a fantastic Thanksgiving! We are thankful for YOU, our listeners. Lots of great interviews to come, but for now, please enjoy this hilarious conversation with the genius creator of We Rate Dogs, from June 2020.

-Original Show Notes-

With more than 14 million followers across Twitter, Instagram and Facebook, WeRateDogs is on a mission that everyone on planet Earth can get behind: Rating cute doggos from the internet on a (dubious!) 10-point scale.

This blend of adorable dog pics, comedic captions, and obsessive fan-submitted content has catapulted the novelty account (and its creator, Matt Nelson) into a massive online brand, which uses its influence to entertain millions, sell merch, and help dogs in need.

Alli and Jen talk with Nelson about the inspiration for the account, how its explosive popularity changed his life, the serious inflation problem in the Dog Rating Economy, that time J.K. Rowling and Lin-Manuel Miranda followed him, why everything's political on Twitter, and his perfect response when Arnold Schwarzenegger asked him to rate his donkeys.

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INFLUENCEBy Matt Silverman

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