Encourage Build Grow Podcast

About the Show:

In this episode of the podcast, we sit down with Tiffany Olson, Chief Marketing Officer with ISG in Minneapolis, MN. ISG is an Architectural, Engineering, Environmental, and Planning Firm with offices in Minnesota, Iowa, Wisconsin, and South Dakota.  

Tiffany has spent a career in Marketing and she and her team have built a marketing apparatus that has helped propel the ESOP run Design Firm to new heights in the Upper Midwest and beyond.  

Tiffany gives us her insight into Marketing with empathy and the importance of storytelling. In addition, she outlines the role that her marketing department plays in community engagement and how everyone is “All In,” when it comes to immersing themselves in the Design side of things as much as they do on the marketing side. 

If you ever wondered what a solid marketing department looks like in a growing design firm then look no further than what Tiffany Olson and her team are doing.

All of these ideas and thoughts from Tiffany on this episode of the Encourage Build Grow Podcast.  

Important Links and Mentions on the Show:

• Tiffany Olson on LinkedIn
• ISG Website
• ISG on LinkedIn
• ISG on Facebook
• ISG on Twitter

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

This episode is sponsored by:

AECJobBoard.com

Email [email protected] to learn more about sponsorship opportunities.

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Thank you for listening to this episode of the Encourage Build Grow podcast. Helping Design Professionals become Better Leaders, Better Communicators, and ultimately Better People.

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About the Show:In this episode of the podcast, we sit down with Ozzie Nelson, Chairman and CEO at NELSON. With Minneapolis as his base, Ozzie has crisscrossed the country and the World over the past two-plus decades taking care of clients, creating new business models, and most importantly merging with and acquiring design firms.  Visit the complete show notes here: https://www.encouragebuildgrow.com/ep12

In this episode of the podcast, we sit down with Jeffrey Collins, Civil Engineer and Associate with Hoyle Tanner & Associates based in New Hampshire.  Jeff has spent 18 years in the industry refining his skill set and craft as a Civil Engineer. Hear the secret to his success and why he never stops learning and pouring into the next generation of engineers at his firm.  All of these nuggets of wisdom from Jeffrey and more.  Show Notes HTTPS://www.encouragebuildgrow.com/ep11

In this episode of the podcast, we sit down with Will Schnier, Chief Marketing Officer with WGI. Will and I go way back and he has been a guest on several podcast episodes with me on a previous podcast - The Zweig Letter Podcast. Visit the Show notes page at http://www.encouragebuildgrow.com/ep10

A brief summary of this episode

In this episode of the podcast, we sit down with Dan Oblinger, Hostage Negotiator, and Trainer with Leadercraft.  As a Hostage Negotiator Dan gets paid to listen and listen he does. He has spent the past few years honing his craft, saving lives, and developing some systems that can help you to be a better listener at work and at home.  I was impacted by Dan when I sat in an SMPS training with him last year and was awakened to some of the challenges that even I had when it came to being a good listener.

In this episode of the podcast, we sit down with Charlie Hager, PE, Civil Engineer. Charlie is a 28-year old Project Manager with LJA Engineering in Austin, TX. He is extremely observant and knowledgeable about the Design Profession. Charlie dropped a lot of nuggets of wisdom and advice for the seasoned Design Firm owner that is struggling to connect with his or her younger workforce. All of this and more on this episode of the Encourage Build Grow Podcast.

n this episode of the podcast, we sit down with June Jewell, CPA, with AEC Business Solutions, LLC. June has served the needs of the AEC Industry for more than two decades.  June has focused on helping AEC firms improve business practices and increase profits.

In this episode of the podcast, we sit down with Kara Clower, who is a Business Manager and Shareholder at LACO Associates in Eureka, CA. We had the chance to talk about a range of topics from Kara’s ascension to leadership and firm ownership within the company as a non-technical professional, the challenges to recruiting design professional candidates to Northern California, and why Professional and Personal Development should be a cornerstone of any growing Design Firm.

In this episode of the podcast, we sit down with Shaun Smith, a Team Leader with Big Red Dog a division of WGI. We talk about Shaun’s career development in a firm that has recently been acquired. We also talk about his Podcast Hosting duties on WGI’s Unleashed Podcast.