How do you stand out and get attention in one of the most saturated markets out there? Hint: it’s not by bragging on your accomplishments or putting out a single good ad. You need to get to know the people you’re talking to, and let them get to know you in return (and that’s just the start).After her phenomenal success as an acclaimed real estate agent, Krista Mashore moved largely away from selling to start what is now a seven-figure coaching business that helps lenders and agents become top producers in their markets. On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Krista dig into the building blocks of effective communication with your target audience within your branding and content, how creating and distributing higher volumes of better content results in big changes for your audience, and the value of an attraction-based business model in the age of digital marketing. Listen in for an interview that will light the fire you need to become the center of your audience’s attention.What You’ll Learn:What Krista does to get her future clients’ attention and trust before she even meets them in person (9:55)How the simple commitment to consistently creating content revolutionizes your momentum in the best way (22:23)Why you have to be willing to copy what already works for other companies - and how to pinpoint what that is (39:38)And much more!Favorite Quote:“In order for me to be known, I have to be seen and I have to be heard… People are like, ‘We don't care anything about what you're doing. We care about how you can help us.’ So, if I produce content that is solving a problem of my client avatar, I'm positioning content in front of them that really is helping them, it serves a need, it's delivering something that they actually need and want, then I'm going to be getting their attention.”Krista MashoreConnect with Krista:https://kristamashore.com/real-estate/ (Krista’s website )https://kristamashore.com/clientconversion (Work with Krista)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Why do brands fail? We see brands come and go every day - they get hyped up then disappear, while others stick around for a century or more. Figuring out the difference, and why those flash-in-the-pan brands blink out so fast, is key to making sure that yours doesn’t.On this episode of End Hype: Product Entrepreneurship for Impact, Callye breaks branding down past the superficial, unimportant elements to its most vital pieces, the need for focus in your brand (both in its message and in the way you run it), and fighting the urge to coast once you get to a certain level so you can keep the momentum going and increase your impact. Tune in for an episode that will completely reform your ideas about branding and help you ignore all the background noise. What You’ll Learn:What branding actually means, the most important piece of a successful brand, and why you need to know it (1:41)Why you need simplicity in your funnel if you want people to stop what they’re doing and pay attention (13:28)How to avoid cashing out and leaving early once you get just a little bit of the success you’re after (17:22)And much more!Favorite Quote:“All that fun branding and graphic design and marketing elements or that whole ecosystem of work is to facilitate that story being told - one, to make sure that it is told, and two, to make sure it's the story that you want to be told. Right? So. Are you forgettable? Are you a fad? Or are you forever?”Callye KeenAbout Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Have you found your favorite Clubhouse room yet? The platform exists to give insane value to everyone on it - so if that hasn't been your experience (or even if it has), the best is yet to come.

On this episode of End Hype: Product Entrepreneurship for Impact, Callye lays out the details of his Seven Figure Sales Clubhouse room, how you can get in and get your questions answered, and what you'll learn when you do. Tune in for some inside insight on the best Clubhouse room you'll ever be part of.

What You'll Learn:

What Callye and Corey are bringing to the table from their individual specialties (0:47)

How the hosts of the room land giant deals with legendary companies (1:18)

Why this Clubhouse room is the place to be for anyone who's frustrated with getting lost in the crowd (0:35)

And much more!

Favorite Quote:

"We're combining forces, we're answering questions to help your business grow. I don't care if you're a salesperson or you're a plumber. I don't care if you're selling ecommerce products or you're selling products to the government. We're there, we're answering questions."

Callye Keen

About Callye Keen And Red Blue Collective:

Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.

Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world.

Learn more at https://www.redbluecollective.com/ (Red Blue Collective).

How To Get Involved:

Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).

Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Do you have cool sh*t to share—but you’re not sure where or how? King of Podcasts Zachary Babcock has some ideas for you. Zachary Babcock is the CEO and founder of Underdog Empowerment and Podcast Powertrain. After spending half a decade in prison, Zach was on a mission to change his life: He started running companies, including a top-rated podcast on which he has interviewed over fifty of the world’s most successful business people. Now he’s on a mission to help others start their own top-rated podcasts.On this episode of End Hype: Product Entrepreneurship for Impact, Callye and Zach go deep into the art of brand creation, audience identification, and the power of podcasting. Listen in for access to a dynamic jam session between two veteran entrepreneurs. What You’ll Learn:The value podcasts can bring to your business, and to your personal development [3:30]How an “intent to serve” fits into the bigger picture of entrepreneurship [5:58]Where to start with your podcasting dreams [38:39]Favorite Quote:“I had to recreate myself, from prison and drug addiction to who I am now. And we all do that, we all are always recreating ourselves.”Connect With Zach: https://underdogempowerment.com/ (Underdogempowerment.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

On this episode of End Hype: Product Entrepreneurship for Impact, Callye Keen explains the five potential next steps of growth after initially working with a coach. Favorite Quote:“There's no guarantee that if I give you steps, that you're going to create a million dollar startup or a startup that lets you quit your job. What it will give you is more insight, more freedom, and the ability to take the next step.” —Callye Keen About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective).How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

So you’ve got the single best product on the earth, am I right? You slap it on an Amazon page, maybe a Shopify site—and wham bam, that’s business baby!! Or, wait, is it? Have no fear, digital marketing expert Jason Portnoy is here. In 2009 Jason got his start in business as the founder of  tee-shirt company, True Rivalry. After discovering that his true passion lay in marketing, he founded marketing agency JPORT Media, for which he serves as CEO today. Jason is the host of Perfectly Mentored podcast, as well as the author of Three Easy Digital Marketing Strategies to Grow Your Business.On this episode of End Hype: Product Entrepreneurship for Impact, host Callye Keen and Jason discuss the pros and cons of selling on Amazon, crafting incredible sales offers, and the changing business landscape of 2021. Join Callye and Jason for an expert’s back-to-basics lesson in digital marketing. What You’ll Learn:The three tried and true methods for growing your business—in any industryWhen to not develop a productWhat Jason sees as the number one most important business strategy in 2021Favorite Quote:“If you have the best product, and you really believe you could do big, big damage or think the world benefits from what you have, and you're better than all the other options. Then, I mean, you're just letting yourself down by not investing in yourself.” — Jason PortnoyConnect With Jason:https://perfectlymentored.com/ (Perfectly Mentored Podcast)https://www.facebook.com/perfectlymentored/ (Facebook)https://twitter.com/jasonportnoy?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)https://www.instagram.com/PerfectlyMentored/ (Instagram)https://www.linkedin.com/in/jason-portnoy/?originalSubdomain=ca (LinkedIn)https://jportnoy.com/ (jportnoy.com)About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Is 2021 the year you take the world by storm, scale your business, change your life? Or will it be just another long list of unfulfilled goals? On this episode of End Hype: Product Entrepreneurship for Impact, business coach and host Callye Keen walks listeners through his top goal setting strategies, the difference between confidence and arrogance, and the value of finding a mentor. Join him in dumping the Goals for Dummies rule book—and choosing a mindset that works. What You’ll Learn:Why SMART Goals don’t workWhat true self confidence looks likeThree framework shifts that will help you set and achieve your goals Favorite Quote:“People use goals as some kind of self-flagellation, as some way of making themselves feel guilty and bad. You set a goal but you can’t achieve that goal—you haven’t built that confidence in yourself to do the actions that need to be done to achieve the goal.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Mike Machin shares the story of his continuous learning and growth as a graffiti writer. Callye and Mike talk about the different perceptions of people about graffiti and the ways to effectively market an idea. Tune in for an episode that will give you a deeper look at the beauty of the art and the journey of a graffiti writer.What You’ll Learn:Why the value of your idea is important when you sell it in the market What is the best way to get information and the best way to accelerate your learningWhy marketing is a game of memorization as explained by Callye and the truth behind itFavorite Quote:“My definition of cool is somebody has to think that it’s good. It’s not like a personal validation thing. It’s validated by the market. If you want to sell that stuff, it has to be an exchange of value.” About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.

Are you ready and willing to see the world as full of opportunities, rather than obstacles? That’s the name of the game if you want to be a successful entrepreneur says business coach and End Hype host Callye Keen.On this episode of End Hype: Product Entrepreneurship for Impact, Callye recounts his recent experience using the new social network Clubhouse, and lays out exactly why anyone who calls themselves an entrepreneur should give it a try. Tune in, join the club, and find out how to make the most of your time on Clubhouse.  What You’ll Learn:How Clubhouse works and what makes it different from other social networksHow you can use Clubhouse to your advantageWhy trying Clubhouse is guaranteed to benefit you as an entrepreneur in the long runFavorite Quote:“Action creates opportunities. When we start doing something, the doors of reality open up. And then we see like, oh, here's the next 10 steps. And we we do the work. And then we see the next 100 steps. Because it's like climbing a mountain we can see farther, the higher that we go to a certain point.”About Callye Keen And Red Blue Collective:Through collaboratively developing and manufacturing 100s of products, Callye Keen saw a massive range of strategies, tactics, successes, and failures firsthand. He packaged this experience into the Red Blue Collective framework coaching physical product entrepreneurs from idea through development, manufacturing, launch, and growth.Callye has presented at national events, spoken at universities, and run successful incubator programs. He has sold millions in products and services each year for more than a decade. Clients have built 7-8 figure businesses, raised investment, and sold products around the world. Learn more at https://www.redbluecollective.com/ (Red Blue Collective). How To Get Involved:Connect with Callye on https://youtube.com/redbluecollective (YouTube), http://instagram.com/callyekeen (Instagram), and https://www.facebook.com/redbluecollective (Facebook).Enjoyed the episode? Hop over to https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (Apple Podcasts) for more! Like and share to help spread the word. We appreciate your support—and we hope to return the favor: Leave a review to let us know what you want to hear from Callye next.