What if vegetables are poison? What if, instead, humans evolved to consume an animal-based diet of steak, liver, brain, testicles, eggs, butter, and milk?

Shirtless influencers on TikTok and Instagram have acquired millions of followers promoting the carnivore diet. They say studies linking meat consumption and heart disease are flawed — and plant foods are making people sick.

Likewise, meatfluencers say the livestock industry has no significant impact on the climate crisis despite abundant evidence suggesting otherwise.

No controlled studies have been published confirming the advertised benefits of the carnivore diet. Yet, its popularity online is undeniable.

In this rebroadcast, Endless Thread looks at how social media cooked up the anti-establishment wellness trend.

You can find our transcript, with links and additional resources, here: www.wbur.org/carnivore

Credits: This episode was produced by Dean Russell and Ben Brock Johnson. Mixing and sound design by Emily Jankowski. Ben Brock Johnson and Dean Russell are the co-hosts.

Image Credit: Peter Dazeley/Getty

For a moment last year, it seemed like there were two types of people: those desperate for a Stanley Cup Quencher, and those who did not understand the craze around these cups at all. Headlines abounded about the 40-ounce water vessel's popularity, and so did memes poking fun at the people — mostly women — who partook in the trend.

As we head into another holiday shopping season, journalist Virginia Sole Smith helps Endless Thread understand WaterTok, the social media trend that pushed the Stanley Cup into the big time, and what it might tell us about the next item to flood our feeds.

Show notes:

Yes, Mermaid Water is a Diet (Burnt Toast)

Why Does Anybody Need 37 Stanley Cups? (The Wall Street Journal)

The latest TikTok weight loss trend is … hacking water? (Vox)

Credits: This episode was produced by Grace Tatter. Mix and sound design by Paul Vaitkus. It was hosted by Ben Brock Johnson, Grace Tatter and Amory Sivertson.

Back in the day, we didn't have access to our weird uncle's every political thought. In the age of social media, though, we all too often do, making avoiding politics at family gatherings all the more difficult.

Endless Thread listeners share their stories of familial strife, and how they plan to navigate an especially politically divisive holiday season with integrity, humor, and love.

Credits: This episode was written by Ben Brock Johnson and produced by Grace Tatter. Mix and sound design by Emily Jankowski. It was hosted by Ben Brock Johnson and Amory Sivertson. 

"Have you ever felt a deep personal connection to a person you met in a dream only to wake up feeling terrible because you realize they never existed?"

More than a decade ago, someone posted this question to Reddit. It was a popular post with many responses. But one response would go beyond the realm of popularity into something else. Internet canon, perhaps?

The Redditor gave a detailed account of their life. It was a good life, they said. But one day, it came to a crashing halt — because of a lamp.

The post would go on to inspire hundreds of memes and boggle the minds of countless people. Endless Thread's Ben Brock Johnson brings co-host Amory Sivertson the story of the strange lamp.

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Credits: This episode was produced by Ben Brock Johnson and Dean Russell. Mix and sound design by Emily Jankowski. Our co-hosts are Ben Brock Johnson and Amory Sivertson.

Truth Social is not just a Twitter knock-off. While the social media platform that Donald Trump launched after he was banned from Twitter in the wake of the Jan. 6 attack on the U.S. Capitol only has about 600,000 monthly active users (of what appears to be five million total accounts), it might play an important role in the presidential election.

Truth Social is where journalists go to get Trump's unfiltered takes. Even Vice President Kamala Harris is on it. Perhaps more importantly, Truth Social represents a significant proportion of Trump's personal net worth, making it potentially a critical tool for wealth and power.

Endless Thread decodes why Truth Social matters to all Americans, whether they're posting on X, or truthing on Truth Social, with help from misinformation and disinformation-focused Professor Jo Lukito, and Pro Publica's Robert Faturechi.

Show notes:

Trump Media Whistleblower Blasts Company for Outsourcing Jobs Abroad as Betrayal of “America First” (ProPublica)

Trump Media Quietly Enters Deal With a Republican Donor Who Could Benefit From a Second Trump Administration (ProPublica)

Trump loses $1.3 billion in net worth after the worst-ever day for his social media stock (CNN)

What to know about Truth Social, Trump’s social media platform (PBS News)

It's that time of year. Spooky stories from the internet — again!

Last year, Endless Thread brought you "Campfire Chills," an assortment of hair-raising tales from the dark depths of Reddit.

Now, Ben Brock Johnson, Amory Sivertson, and Dean Russell reconvene around the fire to give you even more reasons to stay awake.

Happy Halloween!

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This episode was produced by Dean Russell, Amory Sivertson and Ben Brock Johnson. Mix and sound design by Paul Vaitkus. The co-hosts are Ben Brock Johnson and Amory Sivertson.

Do you debate political issues with a certain family member on social media? And will you have to see that family member IRL for the holidays in a month or two? How are you preparing for that? Are there ground rules in your family for discussing politics, online and/or IRL? Have online family debates over politics changed the way your family approaches the holidays or your relationship with specific family members? Will the outcome of the upcoming presidential election determine whether or not you show up to Thanksgiving, for example? Whatever your story is, we want to hear it!

Team Endless Thread is working on an episode about the blurred lines between our online political discussions with family members and our offline relationships with those people, and how each impacts the other.

Email us a voice memo with your story: [email protected], with the subject line "Family Politics." A written message works too, if you'd prefer. Be specific about who you're feuding with online, what about, and how your online interactions may change — or perhaps, have already changed — your IRL relationship with this family member. 

Thank you!

Two years ago, a headline in The New York Times declared that the hottest club in New York City was the Catholic Church. While that was never true, celebrities and TikTok influencers alike have gotten Catholic-curious over the past few years. More specifically, there's been an uptick in "Trad Cath" content — internet for "traditionalist Catholic" — promoting traditions like the Latin Mass and women wearing veils in church. A lot of these traditions are vibes and aesthetic-based, and easily translatable to social media. But scratch the surface, and many Trad Caths have beliefs about how all of society should look, not just church on Sundays. Endless Thread goes to mass to hear the Trad Cath creed and witness the transformation of a former saint of Catholic TikTok.

Show notes:

Behind the Catholic Right’s Celebrity-Conversion Industrial Complex

New York’s Hottest Club Is the Catholic Church (The New York Times)

‘A step back in time': America’s Catholic Church sees an immense shift toward the old ways ( The Associated Press)

Credits: This episode was written and produced by Grace Tatter. It was co-hosted by Grace Tatter and Ben Brock Johnson. Mix and sound design by Paul Vaitkus.

Gun ownership in America has long been associated with the political right. Forty-five percent of Republicans and conservative independents own a firearm, compared to 20 percent of their liberal counterparts, according to a 2023 Pew survey.

But in recent years, gun ownership has been changing. More liberals are buying firearms, and left-leaning gun groups emphasizing inclusivity are cropping up across the country.

One group is the Socialist Rifle Association. With roots online, the organization started as a place for funny memes and became a collective aiming to arm the working class.

As the 2024 election approaches, Endless Thread's Ben Brock Johnson and Amory Sivertson scope out a firing range in central Massachusetts with the SRA.

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Credits: This episode was produced by Ben Brock Johnson and Dean Russell. Mix and sound design by Paul Vaitkus. The co-hosts are Ben Brock Johnson and Amory Sivertson. Our managing producer is Samata Joshi.

When reporter Elle Reeve is recognized at the airport, it's often by members of the alt-right: the online white-nationalists who organized the violent Unite the Right Rally in Charlottesville in 2017, and who originated much of today's political rhetoric. How did a bunch of 4chan users feeding Microsoft's Tay chatbot hateful language become such a potent political force?

Elle Reeve joins Endless Thread to discuss her book Black Pill: How I Witnessed the Darkest Corners of the Internet Come to Life, Poison Society, and Capture American Politics.

Show notes: