Engage And Thrive || EAT with Taelon

By Taelon

Engage And Thrive (EAT) is a dynamic digital video first series solo hosted by myself, Taelon, diving into modern business strategies, digital marketing, and entrepreneurial success. Each episode debu... more

· Business

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FAQs about Engage And Thrive || EAT with Taelon:

How many episodes does Engage And Thrive || EAT with Taelon have?

The podcast currently has 83 episodes available.

Engage And Thrive || EAT with Taelon episodes:

September 26, 2024Only Established Brands Can Survive In Saturated Markets 🌱
In this week’s extended episode of Engage And Thrive —also known as EAT With Taelon—, we’re debunking the myth that only established brands can succeed in saturated markets. Whether you’re a new business or a smaller operation, there are plenty of ways to carve out your own space and thrive in competitive industries. We’ll explore actionable strategies to help you stand out, uncover your niche, and harness innovation to create opportunities for growth. From identifying your unique value proposition to leveraging creative marketing techniques, this episode is packed with insights to help you cut through the noise and make your mark. Don’t let market saturation discourage you—let’s turn it into your advantage!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

Saturated market

Value proposition

Unique selling point

Positioning statement

Competitive advantage
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Timestamps 🎯

(00:00) Misconception

(00:12) EAT

(00:46) Myth Bust

(01:52) Vocab

(04:12) Number One - Target Audience

(05:53) Number Two - Brand Positioning

(07:14) Number Three - Agility

(08:38) Number Four - Authenticity
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Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

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...more
11min
September 19, 2024Cost Per Acquisition Is Too Complicated To Calculate 💰
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re simplifying how to calculate Cost Per Acquisition (CPA). This key metric helps you evaluate the effectiveness of your marketing efforts by revealing how much it costs to acquire each customer. We’ll explore the basics of the formula, how to calculate CPA across different platforms like Google Ads, Facebook Ads, and Email Marketing, and dive into the hidden costs that are often overlooked but can significantly impact your CPA. By understanding these factors, you’ll be better equipped to optimise your marketing budget and improve campaign performance. Tune in to transform CPA from a complex figure into a valuable tool for refining your strategy!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

CPA - Cost Per Acquisition

CAC - Customer Acquisition Cost

ROI - Return On Investment

CLTV - Customer Lifetime Value

CPC - Cost Per Click

CTR - Click-Through Rate
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Timestamps 🎯

(00:00) Misconception

(00:14) EAT

(00:48) Vocab

(01:52) Myth Bust

(02:57) Number One - Basic Calculation

(04:16) Number Two - By Channel

(07:52) Number Three - Hidden Costs
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

Follow me on Instagram⁠⁠⁠

Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
12min
September 12, 2024Sales And Marketing Funnels Are Too Time-Consuming And Complicated To Set Up 🧮
In this special 30-minute episode of Engage And Thrive —also known as EAT With Taelon—, we’re debunking the myth that sales and marketing funnels are overly complex or too time-consuming to create. Whether you’re a startup or an established business, having streamlined funnels can transform how you guide leads through their journey, helping you convert more efficiently. To celebrate Episode 30, we’re going deeper than usual! This week, we’ll cover everything from lead nurturing to optimising your top, middle, and bottom funnel strategies (TOF, MOF, BOF). Plus, we’ll highlight why your Ideal Customer Profile (ICP) is the secret to refining these funnels. If you haven’t yet defined your ICP, check out our earlier podcast for a helpful guide. So, grab a large cup of coffee, tune in, and let’s simplify funnels together!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

Funnels

Lead nurturing

TOF - Top Of Funnel

MOF - Middle Of Funnel

BOF - Bottom Of Funnel

Conversion rate
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Timestamps 🎯

(00:00) Misconception

(00:16) EAT

(00:49) Myth Bust

(02:48) Vocab

(05:02) Funnels

(06:22) TOF - Top Of Funnel

(12:24) MOF - Middle Of Funnel

(20:50) BOF - Bottom Of Funnel
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

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Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
31min
September 05, 2024SWOT Analysis Is Just A Brainstorm Exercise And Has No Real Value In Everyday Business 🧠
In this week’s episode of Engage And Thrive —also known as EAT With Taelon—, we’re unpacking the power of SWOT analysis. Often associated with startups or business plans, this framework is far more than a one-off exercise. We’ll discuss why regularly updating your SWOT analysis is essential for staying competitive. Learn how it can help uncover opportunities, address weaknesses, and even highlight where outsourcing may be beneficial. By keeping it current, you’ll be better prepared to tackle challenges and drive business development.
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

SWOT analysis

Strategic planning

PESTLE analysis
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Timestamps 🎯

(00:00) Assumption

(00:13) EAT

(00:49) Vocab

(01:37) Myth Bust

(02:29) SWOT Analysis

(03:00) Number One - Strength

(04:13) Number Two - Weakness

(05:33) Number Three - Opportunities

(07:41) Number Four - Threats
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

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Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
13min
August 29, 2024My Website Looks Fine On Desktop, So I Don’t Need To Worry About Mobile Optimisation 📱
In this week's episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the essentials of mobile website optimisation. Does your mobile site give your customers the same experience and vibe as your desktop version? We’ll explore the foundational steps to optimise your site for mobile, ensuring it not only looks great but also functions seamlessly. Discover how mobile optimisation goes beyond design and plays a significant role in boosting user experience and improving your SEO rankings.
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

Responsive Design

Mobile First Indexing

Mobile First Design

UX - User Experience

Load time

Viewport
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Timestamps 🎯

(00:00) Misconception

(00:11) EAT

(00:42) Myth Bust

(03:03) Vocab

(06:29) Takeaways

(07:09) Number One - Quality Of User Experience

(09:10) Number Two - SEO Impact
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

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Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
12min
August 22, 2024Posting On Every Hashtag Holiday Will Increase Engagement And Sales 📅
In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the world of "Hashtag holidays". With countless quirky and creative dates on the calendar, how do you decide which ones are worth your time and effort? We’ll explore whether engaging with these trending days is a valuable part of your content strategy, how to pick the ones most relevant to your brand, and tips for making the most impact without feeling overwhelmed. Tune in to simplify your approach and make these holidays work for you!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

Hashtag - Hashtag

ER - Engagement Rate

CTA - Call to Action

ROI - Return On Investment

UGC - User-Generated Content

Content Calendar
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Timestamps 🎯

(00:00) Misconception

(00:11) EAT

(00:43) Myth Bust

(02:18) Vocab

(04:57) Takeaways

(05:20) Number One - Quality Over Quantity

(07:45) Number Two - Measure Effectiveness

(09:47) Number Three - Plan And Prepare
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

Follow me on Instagram⁠⁠⁠

Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
12min
August 15, 2024QR Codes Are Outdated, Nobody Uses Them Anymore 📉
In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re exploring the power of QR codes in modern marketing. Despite the misconception that no one uses them, QR codes are an excellent tool for bridging the gap between offline and online activities and tracking real-life marketing efforts. We’ll share practical examples, including how QR codes replaced business cards in our own business strategy. Plus, a reminder: scanning a QR code is easier than ever—just open your camera app (not in portrait mode), hover over the code, and click the link that pops up!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

QR code - Quick Response code

URL - Web Address that a QR code may direct you to, this can be a website or social media channel etc

Contactless - A method of interacting with technology without physical contact
-----------------------------------
Timestamps 🎯

(00:00) Misconception

(00:43) Vocab

(01:18) Myth Bust

(02:52) Number One - Product Information

(03:29) Number Two - Service Information

(04:23) Number Three - Customer Feedback & Surveys

(05:24) Number Four - Business Details
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

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Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
8min
August 08, 2024Website Hosting Is Not Important, We Have Other Things To Spend Our Budget On 💸
In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re tackling the often-overlooked but critical topic of website hosting. Don’t worry—you don’t need to be a techie to understand why choosing the right hosting is essential for keeping your website, email, CRM, and more running smoothly. We’ll break down the key factors to consider when selecting a hosting provider, what features to prioritise, and why investing in quality support can save you from costly downtime. Tune in for practical tips to ensure your website stays strong and secure!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

Domain

Server & Hosting

SSL certificate

DNS - Domain Name System
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Timestamps 🎯

(00:00) Misconception

(00:43) Myth Bust

(01:41) Vocab

(03:00) Number One - Basics

(04:09) Number Two - Technical

(05:27) Number Three - Maintenance
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

Follow me on Instagram⁠⁠⁠

Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
12min
August 01, 2024We Don't Need A Pricing Strategy, We Just Need To Undercut Our Competitors 🔪
In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re diving into the key factors to consider when deciding or reviewing your pricing strategy. Pricing isn’t just a number—it’s a strategic plan that requires time, research, and effort to perfect. We’ll explore how to find the sweet spot that balances value for your customers and profitability for your business. Tune in for actionable insights that can help you refine your pricing and take your business to the next level!
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

ROI - Return On Investment

LTV - Lifetime Value

CLV - Customer Lifetime Value

Freemium

Price Elasticity
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Timestamps 🎯

(00:00) Misconception

(00:42) Myth Bust

(02:14) Vocab

(03:00) Number One - Baseline Costs

(04:09) Number Two - Target Audience

(05:27) Number Three - Flexible Pricing

(06:27) Number Four - Perceived Value
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

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Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
11min
July 25, 2024We Don’t Do Any Paid Media, So All Our Marketing Is Free 🆓
In this week's podcast episode of Engage And Thrive —also known as EAT With Taelon—, we’re uncovering the true cost of “free marketing”—better known as organic marketing. While organic marketing is authentic and a favourite approach for many (including us!), it’s important to recognise that “free” doesn’t mean without cost. We’ll break down the hidden investments in time, resources, and effort that go into successful organic strategies. Tune in to discover how to maximise your organic marketing while understanding its real value to your business.
Got a myth to bust? Send it my way!⁠⁠⁠
Vocab:⁠⁠⁠⁠📝⁠

CPL - Cost Per Lead

SEO - Search Engine Optimisation

CRM - Customer Relationship Management

ROI - Return On Investment
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Timestamps 🎯

(00:00) Misconception

(00:12) EAT

(00:28) Myth Bust

(02:07) Vocab

(03:00) Number One - Tools Cost

(03:51) Number Two - People Cost

(05:38) Number Three - Optimise
-----------------------------------
Let’s thrive together 🖤

Watch on YouTube⁠⁠⁠

Connect with me on LinkedIn⁠⁠⁠

Follow me on Facebook⁠⁠⁠

Follow me on Instagram⁠⁠⁠

Want to explore a collaboration?⁠⁠⁠

Sign up to Curious Chronicles monthly newsletter⁠⁠
-----------------------------------
...more
10min

FAQs about Engage And Thrive || EAT with Taelon:

How many episodes does Engage And Thrive || EAT with Taelon have?

The podcast currently has 83 episodes available.