In this week’s Scalpel of Truth, Lise Krauss tackles the one thing most clinics are still getting wrong in 2025: treating social media like it’s optional.From injectors to receptionists, every team member should be driving engagement—and if they’re not, they’re holding your practice back. Leisa lays out why it belongs in contracts, how to make it a KPI, and what it takes to keep patients loyal when your star injector walks out the door.Not a member yet? No worries! Just head over to <a href="https://scalpeloftruth.com/">ScalpelOfTruth.com</a> and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links & Notes<ul><li><a href="https://scalpeloftruth.com/">ScalpelOfTruth.com</a> • Join Club Bitchacho for full episodes today!</li><li><a href="https://www.vanityempireconsulting.com/training-workshops">Check out our MedSpa Workshops and Trainings and schedule a discovery call today</a></li></ul>

In this week’s Scalpel of Truth, Lise Krauss tackles the one thing most clinics are still getting wrong in 2025: treating social media like it’s optional. From injectors to receptionists, every team member should be driving engagement—and if they’re not, they’re holding your practice back. Leisa lays out why it belongs in contracts, how to make it a KPI, and what it takes to keep patients loyal when your star injector walks out the door. Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you! Links & NotesScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

In this week’s Scalpel of Truth, Lise Krauss tackles the one thing most clinics are still getting wrong in 2025: treating social media like it’s optional.From injectors to receptionists, every team member should be driving engagement—and if they’re not, they’re holding your practice back. Leisa lays out why it belongs in contracts, how to make it a KPI, and what it takes to keep patients loyal when your star injector walks out the door.Not a member yet? No worries! Just head over to <a href="https://scalpeloftruth.com/" rel="noopener noreferrer">ScalpelOfTruth.com</a> and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!Links &amp; Notes<ul><li><a href="https://scalpeloftruth.com/" rel="noopener noreferrer">ScalpelOfTruth.com</a> • Join Club Bitchacho for full episodes today!</li><li><a href="https://www.vanityempireconsulting.com/training-workshops" rel="noopener noreferrer">Check out our MedSpa Workshops and Trainings and schedule a discovery call today</a></li></ul>

Engagement or Extinction: Social Media in Every Job Description

Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch'n Beautician.

With three decades of experience, Leisa peels back the surface to reveal the truth behind medical aesthetics. Each episode dives deep into the hottest topics, delivered with precision and punch. From provocative Rant-a-roonies to practice growth strategies, The Scalpel of Truth is the must-listen podcast for the medical aesthetics industry. Leisa's no-nonsense approach and sharp insights will have you hooked from the start.

Fair warning: this podcast isn't for the easily offended! Leisa's truth bombs and reality checks are designed to give you the insights needed to succeed in this competitive industry. If you're ready to steer your practice to the forefront and unlock the secrets of success—and you bring your thick skin—The Scalpel of Truth is for you.

Subscribe now on your favorite podcast platform and never miss a beat in the world of medical aesthetics. With The Scalpel of Truth, you'll cut through the noise and reach new heights of success.

You’re on the sharp edge—welcome to The Scalpel of Truth.

Medicine

Health & Fitness

Arts

Fashion & Beauty

Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch'n Beautician. With three decades of experience, Leisa peels back the surface to reveal the truth behind medical aesthetics. Each episode dives deep into the hottest topics, delivered with precision and punch. From provocative Rant-a-roonies to practice growth strategies, The Scalpel of Truth is the must-listen podcast for the medical aesthetics industry. Leisa's no-nonsense approach and sharp insights will have you hooked from the start. Fair warning: this podcast isn't for the easily offended! Leisa's truth bombs and reality checks are designed to give you the insights needed to succeed in this competitive industry. If you're ready to steer your practice to the forefront and unlock the secrets of success—and you bring your thick skin—The Scalpel of Truth is for you. Subscribe now on your favorite podcast platform and never miss a beat in the world of medical aesthetics. With The Scalpel of Truth, you'll cut through the noise and reach new heights of success. You’re on the sharp edge—welcome to The Scalpel of Truth.

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Engagement or Extinction: Social Media in Every Job Description

Engagement or Extinction: Social Media in Every Job Description

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