The Scalpel of Truth with Leisa Krauss

This week on the show, Leisa tackles a key demographic: men. Men, she argues, aren't just untapped potential; they're ideal patients – loyal, compliant, and refreshingly drama-free. They use recommended products, arrive on time, and resist the siren song of Instagram influencers.

But why are men missing from med spas? Leisa explores societal perceptions that paint these spaces as female-centric. She critiques ineffective marketing and suggests a reframing. Think "Gentleman's Tune-Up," not "Floral Facial." It's about speaking their language.

Leisa also highlights the power of existing female clients as ambassadors to the male market. These women, with their networks of husbands, brothers, and friends, are a potent recruitment tool and creating targeted gift campaigns and couples' promotions only add to the allure.

She also envisions men-only events – spaces where men can comfortably explore med spa treatments. Imagine "Beers and Botox" or "The Sculpted Gentleman." It's about creating a comfortable, masculine environment.

Finally, she stresses social media's role. Showcase men undergoing treatments, share testimonials, and normalize male self-care. It's about visibility and shattering outdated stereotypes.

Hey there, bichachos! Welcome back to the Scalpel of Truth, where your girl Leisa (aka the Bitch'n Beautician) slices and dices through the BS of the med spa world. This episode is ALL about creating a rave-worthy patient experience – the kind that turns clients into walking, talking billboards for your business.

I'm spilling the tea on everything from the MUST-HAVES (think personalized everything and anticipating needs like a psychic ninja) to the major NO-NOS (like rushing clients and pushing sales harder than a CrossFit instructor). We're talking VIP vibes only, people! So grab your favorite cocktail (or mocktail, whatever floats your boat), buckle up, and get ready to level up your med spa game. This episode is packed with actionable tips you can implement today to make your patients feel like the queens (and kings) they are.

And don't forget to join Club Bachacho for even MORE juicy goodness! Head over to scalpeloftruth.com to sign up and get access to early episodes, exclusive content like my secret scripts for handling tricky client situations, and all the behind-the-scenes secrets that will make you the star at your med spa. This is the after-party you don't want to miss!

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

This week on the show, Leisa delivers an unflinching critique of common operational pitfalls - from untrained staff to chaotic front desks. She challenges the industry's status quo, particularly addressing the delicate matter of experienced healthcare professionals transitioning into aesthetic medicine.

The episode weaves between tactical advice and strategic insights, offering listeners a masterclass in operational excellence. Leisa's colorful commentary particularly shines when addressing the distinction between what she calls "paycheck collectors" and "revenue-generating business builders" - a paradigm that challenges traditional employee categorization.

For VIP Club Bitchacho members, the episode extends into a detailed framework for conducting operational audits. This extended content provides a sophisticated approach to practice management that balances accountability with team empowerment.

Links & Notes

• Join Club Bitchacho Today!

This week, Leisa rips the bandaid off the festering wound of flaky AF med spa staff. She’s had it with the BS excuses, the last-minute cancellations, and the "can't make it" culture that's costing med spa owners time, money, and their GD sanity. She's calling out these lazy-ass employees and contractors who disrespect their team and the business, offering no-nonsense advice for managers ready to ditch the doormat persona and embrace their inner villain.

Leisa breaks down the financial fallout of no-shows, from wasted training investments to lost patient revenue. Forget sob stories and empty promises—Leisa preaches tough love: write 'em up, put 'em on a PIP, and if they still don't get it, fire their asses. She stresses the importance of setting clear expectations and enforcing consequences, because letting this stuff slide breeds a toxic culture of disrespect, drama, and even theft.

But it's not all fire and brimstone. Leisa also offers proactive tips for building a team that's actually excited to learn and grow. Think fun trainings, incentives, and even letting the team weigh in on what they want to learn. For her VIP Club Bitchacho members, Lisa dives deeper, sharing scripts for confronting chronic no-shows, advice on creating ironclad attendance policies, and more. So, if you're ready to ditch the daycare vibes and build a team of badass business builders, tune in to Scalpel of Truth. Lisa's got the scalpel, and she's ready to slice and dice the bullshit.

Hey bichachos! Lisa here, the Bitch’n Beautician, and on this episode of the Scalpel of Truth, we're slicing and dicing the impact of appearances in the medical aesthetics industry. We're talking FASHION FACELIFTS, baby!

We’re getting raw and unfiltered about why looking the part directly affects your bottom line. We're covering everything from scrubs vs. dress clothes (and why you NEED a lab coat if you choose the latter), the importance of hair, nails, and hygiene (no janky nail shacks allowed!), and how your makeup and skincare routine can make or break your credibility.

If you're in the beauty biz and not looking the part, you're shooting yourself in the foot! So tune in, get your act together, and let's elevate this industry one polished professional at a time. Plus, VIP Badass Bichachos get exclusive after-party content!

Links & Notes

• Listen to "The Janky Nail Shack"
• Join Club Bitchacho!

Hey there, gorgeous trailblazing bichachos! Leisa, the Bitch’n Beautician, is back and slicing through the BS of the medspa industry. This week, she's diving deep into the nitty-gritty of data-driven decisions – because numbers aren't just sexy; they're the key to a profitable, kick-ass med spa. Leisa breaks down the must-know metrics, from P&Ls and KPIs to industry benchmarks and production numbers. She's giving you the no-holds-barred truth about why understanding your data is crucial for everything from hiring and firing to launching successful marketing campaigns and investing in new equipment.

So ditch the gut feelings and embrace the power of data! Leisa’s got the scalpel, and she's ready to help you cut through the crap and build the medspa of your dreams. Plus, she's got some big news about the brand new VIP Badass Club Bichacho — an exclusive after-party for subscribers with all the juicy insider secrets you need to level up your game — Available Right Now!

This week we muck around in the ever-present sludge of manipulative patients in the medical aesthetics industry. We explore common manipulative tactics employed by patients, from serial complaining to freebie seeking and excessive neediness and offer practical strategies for setting boundaries and protecting our practices. We emphasize the importance of clear policies, strong consent forms, and the empowering act of firing a patient when necessary.

Plus, we’ve got scripts! Scripts for calmly and firmly asserting our policies, for highlighting the importance of rebooking appointments to maintain patient engagement, for safeguarding our time, for dealing with negative reviews… the works. 

Plus, get ready! We’re about to launch Club Bitchacho, your pass to early access, Q&As, ad-free episodes, and bonus goodies! Stay Tuned!

This week Leisa takes you into the very beating heart of the the SWOT analysis. Forget sugarcoating; Leisa delivers an unfiltered breakdown of this essential business strategy, emphasizing its importance beyond an amateur annual review. She advocates for monthly, even weekly, SWOT analysis sessions to keep your med spa ahead of the game in a rapidly evolving industry.

Leisa stresses the importance of involving the entire team in the SWOT analysis process, encouraging individual self-assessment alongside a collective examination of the clinic's strengths, weaknesses, opportunities, and threats. This approach, she argues, fosters accountability, transparency, and a unified vision for growth. From identifying outdated equipment to maximizing employee strengths, Leisa provides practical examples and actionable advice for implementing the SWOT analysis effectively.

Get ready for concrete tips for turning weaknesses into opportunities and threats into strengths. Leisa emphasizes the importance of open communication, proactive problem-solving, and consistent evaluation to stay ahead of the curve in a competitive market. She underscores that success in the med spa industry requires more than just skill; it demands a strategic mindset, constant adaptation, and a commitment to continuous improvement.

This week on the Scalpel of Truth, Leisa tackles the epidemic of copycatting plaguing the medical aesthetics industry. From crashing competitors' events to shamelessly stealing marketing materials, Leisa exposes the unoriginal offenders who are more interested in quick fixes than building a brand with integrity.

This is an episode about the importance of authenticity. It’s about learning to embrace our unique strengths and invest in our own creativity. Forget the cheap knock-offs. Originality is the only facelift your brand needs.

But it's not all tough love and sharp wit. Leisa provides practical advice on cultivating genuine innovation, encouraging listeners to tap into their teams, engage with their patients, and even look outside the industry for inspiration. She reminds us that success in this business requires more than knowing the right injection techniques—it demands courage, creativity, and a commitment to ethical practices.

This week on The Scalpel of Truth, Leisa tackles a problem that plagues many medical spas: toxic management. She dissects the various forms toxic management can take, from the egomaniac who rules by fear to the lazy service provider who coasts on seniority. She argues that these individuals, often placed in positions of power without earning their keep, can cripple a med spa's potential, leading to decreased productivity, high turnover, and, ultimately, a decline in patient satisfaction.

The episode isn't all doom and gloom, however. Leisa offers practical solutions for med spa owners, urging them to "inspect what they expect" from their managers, closely monitoring performance metrics, conducting regular performance reviews, and creating a safe space for employees to voice concerns without fear of retribution. She stresses the importance of data-driven decision-making, encouraging owners to address issues head-on and make tough choices when necessary, even if it means letting go of long-time employees.