Engaging Marketeer

As a child, she was fascinated by the "bad guys" and drug dealers in programmes like Miami Vice, so how did that lead her into banking, and then from that into expert copywriting?

Danika Stochosky knows as well as anybody that life isn't always what you expect it to be, but her journey is one of balancing the necessity to find work with never forgetting her dreams and passions. With a knack for problem solving, she now runs Danika Ess Copywriting, helping clients with their website copy, email marketing campaigns and product descriptions.

Discover how she cracked a language and cultural barrier to turn around the successes of a Russian and English kids' educational programme. Learn her remarkably straightforward approach to identifying clients' motivation. And can you guess the surprising aspect of digital marketing she really doesn't like?

Not just a charismatic speaker with a great life story, including relocating to the UK from the US, this chat with Danika is peppered with useful resources and tips to help anyone looking to shore up their content and marketing campaigns. 

Danika Stochosky:
https://www.linkedin.com/in/danikastochosky/
https://www.danikaesscopywriting.com

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

He was called out by Nigel Farage on GB News, and caused Katie Hopkins to read out complete nonsense (even more so than usual) live on her LBC radio show, but why does he do it, and how is he so good at it?

Today I'm speaking to Simon Harris, who runs the hilarious Man Behaving Dadly blog and satire/fake news website Southend News Network. Both wildly successful, they've been a thorn in the side of several far-right groups and personalities, and even mainstream newspapers like The Sun, by getting them to believe and repeat some utter tosh.

But it's not all just for giggles. Simon's pages have hundreds of thousands of followers, and his posts get millions of views. Best of all, his work has helped raise money for organisations like the RNLI and food banks. Hear the secret to his success, and what motivates him to keep on trolling!

About Man Behaving Dadly - Simon Harris

Facebook: https://www.facebook.com/manbehavingdadly/

Twitter: https://twitter.com/simonharris_mbd

Website: https://manbehavingdadly.co.uk/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast...
LinkedIn: https://www.linkedin.com/in/darrenjam...
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

In this episode, I'm speaking with Helen Dewdney, also known as The Complaining Cow. Now, she won’t be offended that I call her that, as it’s literally her brand! Helen helps people make complaints to companies, and she helps companies form their own complaints procedures to make it easier for their customers and their clients to complain to them. 

It was great to talk to a kindred spirit, as I've done plenty of complaining myself in the past. In this interview, Helen talks about what makes her so passionate about complaining, her advice on what customers should do to get the resolutions they deserve, what companies should do to improve their customer service and more. 

Whether you're a customer who's experienced dreadful customer service with a company or you're a business wanting to improve your complaints processes, this is a must-listen interview. 

Watch the video on YouTube: https://www.youtube.com/watch?v=eTIw0egR5j8 

Download Helen's free booklet 'Customer Service: 5 ways to get rave reviews & referrals' here: https://business.thecomplainingcow.co.uk/

About Helen Dewdney, The Complaining Cow

Website: https://www.thecomplainingcow.co.uk

LinkedIn: https://www.linkedin.com/in/helendewdney/

Twitter: https://twitter.com/ComplainingCow

YouTube: https://www.youtube.com/c/HelenDewdney

Amazon: https://www.amazon.co.uk/Helen-Dewdney/e/B00O2XFCFO

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

In this podcast, I’m going to talk about a time when I first started in the web design industry, back in the late 1990s-early 2000s. 

My first “proper” job was as the web designer for GAME. When I worked at GAME originally, it was called Electronics Boutique. The company then bought the Irish company GAME, which had a very different customer profile. 

It wanted to keep the brand separate initially, meaning there were two different websites. GAME then made a decision to differentiate the design of these two websites that absolutely crippled the GAME site's online sales. 

This mistake is one that countless business owners and indeed web designers also make regularly. In this episode, I'm going to talk about that mistake, and how GAME went on to fix it and DOUBLE its website sales. 

If you’re considering a new website design, please listen to this podcast first.  

Watch the video on YouTube: https://www.youtube.com/watch?v=ljWdHo9prR8

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Have you ever felt like nothing you do is working, and that no matter how hard you try, you're not getting anywhere?

I'm sure we all have at times, but today's guest is an inspiration to anyone who has ever felt like giving up.

Danielle Clarke has always got a buzz from solving problems, going right back to fundraising for her school as an infant, through to refusing to settle for unsuitable work experience at school, and on to responding to the heartbreak of redundancy by going it alone in a male-dominated industry.

As creative as she is determined, Danielle runs Danielle Clarke Creative, which specialises in branding, design and marketing solutions for the health, fitness and wellbeing sector. She also hosts a podcast of her own, Build Better Brands, on which I recently had the privilege of appearing.

About Danielle Clarke

Website: https://danielleclarkecreative.com

Twitter: https://twitter.com/D4nielleCl4rke

LinkedIn: https://www.linkedin.com/in/danielle-clarke-80806135/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

https://www.linkedin.com/in/darrenjamieson/
https://engagingmarketeer.com
https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

"It's 800 words! Neil Patel says it's 800 words! Don't do anything shorter than that or it won't work!"

In this podcast I address one of the most common questions I get asked, and it's a relatively simple one, but it's so often answered wrongly.

Far too many supposed SEO and digital marketing experts cling like glue to something Neil Patel or John Mueller may have said once upon a time, taking it out of context and presenting it as gospel.

So, what really is the ideal length for a blog? Or is that even the right question?

After that, I move on to another topic where nonsense advice drives me crazy - duplicate content. Is it a no go? Is Google cool with it? Is what I'm doing "duplicate content" or is it "repurposing"?

A nice succinct one for this week, as I wrap up both these matters in under 15 minutes.

Watch the video on YouTube: https://www.youtube.com/watch?v=ylCuyOZCLeQ&

Here's the blog from Neil Patel that many people seem to cite regularly - https://neilpatel.com/blog/long-blog-articles/. Note that he says "it only matters if the content is good" and mentions that some bloggers have had success with blogs of under 200 words.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

https://www.linkedin.com/in/darrenjamieson/
https://engagingmarketeer.com
https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

I’m speaking with one of the busiest men in the British film industry, producer Jonathan Sothcott. I first got to know Joanathan over 20 years ago when bonded over our mutual love of Transformers and Steven Seagal movies. Back then Jonathan was into film journalism and he worked extensively on a number of DVD releases interviewing iconic actors and recording audio commentaries. Over the years Jonathan has produced a huge catalogue of movies of his own, including Vendetta, Nemesis, Age of Kill, The Fall of the Essex Boys and the hugely popular We Still Steal the Old Way and We Still Kill the Old Way.

Jonathan has worked with a wealth of British acting talent, such as Danny Dyer, Craig Fairbrass, Martin Kemp, Billy Murray, Julian Glover, Nick Moran, Ian Ogilvy and Patsy Kensit. Jonathan’s latest movie, Renegades, stars film legends Lee Majors and Danny Trejo.

In this interview Jonathan talks openly about his own film catalogue, his influences, what it was like working through lockdown with Steven Seagal and about his good friend, Christopher Ellison, who it was recently announced has been diagnosed with aphasia.

For anyone wanting to get into the film industry, whether as a writer, director, musician or producer, you’re going to want to hear what Jonathon has to say.

Watch the video of this podcast on YouTube: https://www.youtube.com/watch?v=EgEeE0d2dow

Contact Jonathan Sothcott

https://www.shogunfilms.com

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

In this episode, I’m going to talk to you about one of the most obvious mistakes that people make with their website that can absolutely destroy their rankings in search engines, and the traffic, sales and leads that come through them. 

This is such an obvious mistake, I can’t fathom why anybody would ever make it in today’s day of search engine optimisation (SEO). Recently, one of our clients who moved their website to a new agency did exactly this mistake, and it crippled their website. 

When somebody says we're going to get a new website, there's a series of alarm bells that kick off. The biggest one is about the content. We always say to clients, “please, please don’t delete your content”.

If you delete your site’s content, all of these pages that people are coming into your website on when they search for it in Google won’t be there anymore, and if it's not there anymore, it won't appear in Google. If it doesn't appear in Google, your clients aren’t going to find it when they look for you, they're not going to come through to your website, and your traffic will just drop. Your enquiries will stop. Your new business will fade away. 

If you’re considering a new website – especially if you’re moving to a new web designer – please listen to this podcast first. Your future customers will thank you! 

About your host: Darren Jamieson 
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 
LinkedIn: https://www.linkedin.com/in/darrenjamieson/ 
Engaging Marketeer: https://engagingmarketeer.com 
Engage Web: https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

In this episode I have a long overdue catch up with one of my old mates from film school, director Phil Claydon.

Phil Claydon is best known for directing the 2009 film Lesbian Vampire Killers, but he's so much more than that! His passion and excitement for film really shines through, and he was the one at film school who everyone knew was going to make it – he’s also the only one from our year who graduated with a First.

I’m not jealous!

In this revealing interview, we talk about our time in film school, and how Phil actually blagged his way into film school after being rejected multiple times. It’s a lesson for anyone on persistence in following your dreams.

Phil talks about how he managed to get his film projects off the ground, and the hard work involved in making each project a reality.

Phil talks about directing James Corden (The Late Late Show with James Corden, Into The Woods, Trolls, Cats) and what it was like working with James. Phil also discloses how he feels when James Corden hates down on the film Lesbian Vampire Killers whenever it’s mentioned on the Sky One show A League of Their Own.

We hear how Corden’s co-star Mathew Horne (Gavin & Stacey, Planet 51, Robin Hood) won the role in the film with some help from Gavin & Stacey co-writer Ruth Jones, and how Phil had to play peacemaker between James Corden and Paul McGann (Doctor Who, Alien 3, Withnail & I) on the set of Lesbian Vampire Killers.

Phil talks about his first film, Alone, and how he, as a 24-year-old director, felt working with the legendary actress Miriam Margolyes (Harry Potter, Babe, Romeo + Juliet). We hear about creative differences with the film’s soundtrack that led to Rick Wakeman’s soundtrack being replaced, and the awkward conversation required to do that.

For anyone interested in films, fimmaking or how you get a project off the ground, this is a ‘must listen to’ podcast.

Watch the video on YouTube: https://www.youtube.com/watch?v=8P3KAUNtgx0

About your host

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

About Phil Claydon

https://www.imdb.com/name/nm0165616/

https://twitter.com/PhilClaydon76

https://www.linkedin.com/in/phil-claydon-207379100/

https://www.instagram.com/philclaydon1976/

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Cyber bullying – it's not big, it's not clever, and it's really, really unpleasant if you are the victim of it. When I was in school, social media didn't exist, but nowadays, social media bullying is unfortunately rife. 

If you're the victim of social media bullying, particularly on Facebook, it's the kind of thing that you can't always get away from, because it's there it's 24/7. It's in your face all the time, and I had some involvement with social media bullying a few years ago, when I got the opportunity to be the hero. Here's the story of how I successfully traced a fake Facebook profile and salvaged my reputation as a father in the process. 

If you or someone you know is suffering with Facebook bullying, here's the link to the guide I've written to follow the process of tracking these bullies for yourself: https://www.onlinelearningacademy.co.uk/courses/how-to-trace-a-fake-facebook-account-ebook

Watch this episode on YouTube

https://youtu.be/HNfOiEzM2fw

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.