Engaging Marketeer

He was right about one of the two, but hopefully only one! But why did he call me that? How did I ever get in a position for him to call me that? And who the hell is Don Murphy anyway?

Watch this episode on YouTube

https://www.youtube.com/watch?v=oBmT3K1eb2c

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

When I took part in the Liverpool Comedy Festival in aid of Wirral Mencap in 2019, I picked up skills that went way beyond stand-up comedy and have served me in business and networking too. Find out why here!

About Wirral Mencap

https://mencapwirral.org.uk

https://twitter.com/wirralmencap

https://www.facebook.com/WirralMencap/

My stand-up comedy performance

https://www.youtube.com/watch?v=-urzq2HksBc

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

In this first episode of the Engaging Marketeer podcast, I address the proverbial elephant in the digital marketing room – does Google hate SEO?

Google hating SEO is something I’ve heard many times over the years, from people ranging from business owners to SEO experts. But is it true? Does Google really hate SEO? If you perform SEO on your website, are you risking irking the almighty Google and being hit with a penalty?

The short answer is yes, and no. Yes – Google does hate the sort of SEO that unethical, dodgy people use to gain an unfair advantage and cheat their way to the top of Google’s rankings. Over the many years I have been in this industry (since the last Century no less) I have seen ‘get rankings quick’ scheme after ‘get rankings quick’ scheme come and go. Each time a new method to con Google and get a website ranked when better websites were more deserving would work for a short while, and then be found out.

In this podcast I explain some of those, what happened and why they don’t work.

The other answer is No – Google does not hate SEO as it’s essential to help Google to index the content on a website, and present it to the user when they search for it. This means the user is happy, and they’ll continue to use Google. Google is happy, because they retain users and continue to make billions of dollars in ad revenue.

SEO, done the right way, helps Google make billions of dollars in ad revenue. But what is the right way, and what is the wrong way? I go into that during the podcast.

Watch this episode on YouTube

https://www.youtube.com/watch?v=ORWi_SfyQUE

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

In the world of digital marketing, the subject of ‘link building’ and, more specifically, the exchange of money for links in order to increase the rankings of a website, is a hotly debated one. There are some digital marketing experts who freely use this tactic, actively promote it and even offer it as a service to other digital marketing professionals. Then there are those who consider it cheating, underhand, deceitful and in direct violation of Google’s very strict rules.

In which camp do I sit, you may wonder? I’m firmly in the latter. Google’s TOS (terms of service) has always been very clear on this subject: if you pay for a link to manipulate the rankings so your website ranks higher, you’re in violation of Google’s terms of service. You may, therefore, be subject to Google’s swift, unyielding action.

Yet there are many business owners who unwittingly fall for the patter of companies offering better rankings in exchange for money (and links) and find themselves in hot water with Google. In this podcast I lay it down clearly, firmly and without any ambiguity. If you’re considering using a link seller, or if you’re considering using a digital marketing company or freelancer who has promised you paid links will increase your rankings, please first listen to this podcast.

Be in not doubt, paying for links to increase the rankings of your website is like playing catch with a live hand grenade. Eventually it’s going to blow up in your face.

Google's own guide on paying for links:

https://developers.google.com/search/docs/advanced/guidelines/link-schemes

Watch this episode on YouTube

https://www.youtube.com/watch?v=HtB8DunE_gg

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Most people who try to run Facebook Ads find they don’t work, or they cost too much and never generate enough business for the expense. I’m going to tell you why that is, and share my 6-step process for always getting the best results with your Facebook Ads.

This process has been used again and again for our own agency, and for our clients, and has seen ads generate hundreds of times their ad spend.

The trick is ensuring you tick all 6 boxes, as any one step that’s missed will see your ads fail. Make sure you don’t ACT MAD as I go through my acronym to explain each of the 6 required ingredients for a high-performing Facebook Ad.

ACT MAD stands for:

• Ad Type
• Creative
• Targeting
• Messaging & Offer
• Attention
• Destination

If any of those is wrong with your ads, then your ads won’t be performing as well as they should – if they’re even performing at all.

Do you want to know more?

To join Darren for a free, online training session and learn how to use Facebook Ads to get more for your business, register here: https://www.academy.engageweb.co.uk

Watch this episode on YouTube

https://www.youtube.com/watch?v=ecihzEFvDsE

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

With an acting career that started when she was just 12 years old, Jenny Agutter has appeared in some of the best-loved cult classics of the last 40 odd years. Her movie credits include such films as Logan’s Run, An American Werewolf in London, The Railway Children, the hugely controversial ‘Walkabout’ and even in the MCU in Avengers and Captain America: The Winter Soldier.  Her TV credits are just as impressive, with appearances in much-loved shows such as Magnum PI, Murder She Wrote, The Equalizer, Red Dwarf and most recently as Sister Julienne in Call the Midwife.

I caught up with Jenny in a London hotel room to discuss her work on the brilliant 1980s horror comedy ‘An American Werewolf in London’, where we talked at length about the director John Landis (who also directed Michael Jackson’s Thriller video), her controversial movie ‘Walkabout’ which was previously banned and what is was liking filming a sex scene with co-star David Naughton. Jenny opens up on An American Werewolf in London like she’s never done before.

Jenny Agutter

Official website: https://jennyagutter.net

Watch this episode on YouTube

https://www.youtube.com/watch?v=p-Ozki2Tqyo

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Lorenzo di Bonaventura’s movies have generated well in excess of $7 billion at the global box office, and he has worked on some of the film industry’s largest franchises such as Transformers, G.I. Joe, Jack Ryan and Maze Runner. The list of actors Lorenzo has produced in films reads like a who’s who of Hollywood royalty, including Bruce Willis, Arnold Schwarzenegger, Keanu Reeves, Anthony Hopkins, Mark Wahlberg, Dame Helen Mirren, John Malkovich, Catherine Zeta Jones, Morgan Freeman, Angelina Jolie and Dwayne ‘The Rock’ Johnson to name but a few.

I caught up with Lorenzo ahead of the release of the third Transformers movie, Dark of the Moon, to discuss what it was like working on such a popular and big budget franchise film, and with ‘stars’ of the film that nobody ever saw on set as they were digitally added afterwards. In this brief interview Lorenzo discusses his early film influences, the challenges of producing a billion dollar feature film using a new 3D technology, and how they chose the lead characters for the Transformers movies.

Lorenzo talks about why he and director Michael Bay chose Chicago for a climactic battle scene, and how Chicago is different from almost every other US city. He also tells us what Michael Bay is like to work with on a daily basis, especially when shooting action sequences.

Watch this episode on YouTube

https://www.youtube.com/watch?v=fZx3b5Lvif4

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

With a childhood dream of being a stand up comedian, I leapt at the chance of entering a stand up comedy competition to raise money for Wirral Mencap. Following 6 intensive training sessions with a professional comedian I wrote and performed my own routine at Prenton Park, the home of Tranmere Rovers FC, in front of 200+ paying guests and alongside the other amateur comedians.

The winner of the contest was decided by the public vote, with my routine receiving the highest number of votes. It was without question the most terrifying and most satisfying thing I have ever done.

You can also watch the performance on YouTube here: https://www.youtube.com/watch?v=-urzq2HksBc

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Something that really annoys me about my industry is when the so-called 'rock stars' of SEO spend all their time telling people they're really good at SEO, and what search terms they rank for. The search terms they're so proud of are invariably never searched for, which is why they've managed to rank for them, and the only people who ever search for them are 1) themselves, and 2) other people who are told they rank for it, straight after being told.

When someone tells you how great they are at SEO, and spends their time telling you what they rank for, ask yourself 'who cares?'. The best people at SEO don't go around telling others what they rank for in Google, they're too busy dealing with the business they receive from the phrases they actually rank for in Google.

This is my slightly irritated take on one such digital marketing 'expert' who does this.

Watch this episode on YouTube

https://www.youtube.com/watch?v=tCvi7IYCj_Y

About your host:

https://www.linkedin.com/in/darrenjamieson/

https://engagingmarketeer.com

https://www.engageweb.co.uk

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.

Teaser trailer for the Engaging Marketeer. Podcast launches on April 22nd. Subscribe now to catch the first 10 episodes on Friday April 22nd 2022.

Support the show: https://engageweb.club

See omnystudio.com/listener for privacy information.