Mobility platform Uber has about 20 000 drivers and delivery people earning an income through the Uber and Uber Eats apps in South Africa, which has more than 2.1-million active platform users, says newly appointed Uber sub-Saharan Africa GM Kagiso Khaole.
Uber, and Uber Eats, which focuses on restaurant deliveries, have collectively reached more than 30-million riders and eaters in sub-Saharan Africa since 2013, he adds.
Uber is available in more than 61 cities across seven countries in sub-Saharan Africa, namely South Africa, Ghana, Nigeria, Ivory Coast, Kenya, Uganda and Tanzania.
Drivers on the platform have recently completed one-billion trips in Africa.
“As we gear ourselves to mark our tenth anniversary next year, we are excited about moving into more cities, enabling people to go anywhere or get anything,” says Khaole.
In the last month, Uber has become operational in Owerri and Akure, in Nigeria; Eldoret, Kisumu, Nakuru and Naivasha, in Kenya; and Tamale and Sunyani, in Ghana.
“Every country is unique, so we take the time to understand each market’s needs so we can be responsive and adapt accordingly,” says Khaole.
“This has seen us launch new products across sub-Saharan Africa.”
These products includes UberX Share in Ghana and Nigeria, and Uber ChapChap Share in Kenya, all aimed at reducing rider costs and increasing demand for drivers.
These shared rides offerings allows users to save up to 30% of the trip fare when matched with a co-rider heading in the same direction. Where a match is not possible, users will still be able to save 5% from their ride.
“The introduction of UberX Share allows us to demonstrate the power of our platform – understanding the ability to match rider destinations while delivering convenience and affordability,” explains Khaole.
“We are a global company that builds locally. In Ghana and Nigeria we tapped into the local culture of car-pooling when moving around, which makes this product a great fit for the market.”
The new UberXL and UberVAN offerings also allow a number of people to travel together.
UberXL, launched in Nairobi, Kenya, provides seating for up to six people.
In South Africa, riders can now reserve their group travel 30 days in advance with UberXL Reserve and UberVAN Reserve.
“Core to introducing this product was the understanding that the lifting of Covid restrictions has fuelled local and international travel,” says Khaole.
“In South Africa, the convenience of booking your ride in advance, at the same time as booking for your flight, enhances one's travel experience.”
Uber Comfort, which is currently only available in South Africa and Côte d’Ivoire, is set to expand to Ghana.
“This bespoke offering is designed for riders looking for an upgrade to their everyday ride with extra comfort,” says Khaole.
“Uber Connect is one of the app’s most popular products available in South Africa, Kenya, Nigeria, Tanzania, Uganda and Ghana,” he adds.
“Uber Connect is an on-demand delivery solution that allows users to send and receive packages with speed. The feature comes built-in with a pin verification, providing users peace of mind that their package is being delivered to the right person.”
Congestion, Safety Concerns
As one of the fastest-growing regions in the world, African cities present very real challenges when it comes to congestion, says Khaole.
“Safety is another challenge that we continue to face on the continent, which is why we are continuously looking at ways to innovate in response to the safety risks that come with moving around.”
Some notable safety features available in South Africa include the Emergency Assistance Button and Follow My Ride.
“We are also piloting our new Audio Recording feature that allows drivers and riders to record their trips and submit the recording to our support team in the event of a safety incident,” notes Khaole.
“We also have an incident response team which is available 24/7 to respond immediately to any reported incidents, and a law enforc...