Imagine that you want to sell something. Maybe, it is jewelry, clothing, or even a cool computer game. You already have your idea, but how do you market it to your audience? First, you need to think about branding. What will your audience enjoy? How can you tailor your advertising to them? Will trendy, artsy people want to buy from you? Or will your audience be different?

Knowing who will like your jewelry, clothing, or game is a key to selling it. There are many things to figure out when you create a marketing plan, but knowing your audience is the most important thing. You will need to know what these people like to do and what their age range is. Then, you can begin to create advertisements.

Jordin wants to sell her new jewelry, but she is fuzzy about how to market it. Listen as Brian gives her some ideas in today’s English lesson. -- View this and other great English lessons at www.englishbaby.com

Do you live with animals? Maybe, you own a cat or dog. Or maybe, you live on a farm and have a sheep or goat. What would your animal think about wearing a costume for a pet parade? Many animals are too shy or nervous. For example, if you try to put a costume on most cats, you will end up with scratches everywhere. On the other hand, some animals love to dress up.

There are many different types of pet parades. At these community events, people bring their animals and show them off. Sometimes, there is a costume contest, but at other times, people just walk with their animals through the street. They might ask their animals to do tricks. There are many different types of artistic expression at pet parades.

Brian just went to the UFO festival, where he saw an alien pet parade. Listen as he tells Jordin about it in today’s English lesson. -- View this and other great English lessons at www.englishbaby.com

“Death is a fascination, so you’re never going to go away from it. The idea that you don’t die, ya know, people have been talking forever about trying to live your life as though you’re already dead because it’s freeing. Frees the soul. We’re going to keep going back to it forever.”

—Timothy Olyphant, actor, speaking about the Netflix hit series, Santa Clarita Diet -- View this and other great English lessons at www.englishbaby.com

Picture this: A horse with wings, flying through the sky. A creature in the ocean that is half woman and half fish. A huge hairy beast that is part man and walks on two legs. It’s fascinating how human imagination and hundreds of years of storytelling work together to become legends.

Even the most skeptical person can see that the mythological creatures of folklore are incredible, even if they aren’t real. Does that even matter? A story doesn’t have to be believable to get your attention. Maybe all that matters is learning to let go of reality and enjoy the fantasy.

Find out if Lily and Mason are believers in this fanciful English lesson. -- View this and other great English lessons at www.englishbaby.com

Swearing can be one hard habit to break. In some families, it’s common and OK. Saying a bad word might happen every day. But in others, it’s totally taboo. Using language that’s considered rude can result in serious punishment, like getting one’s mouth washed out with soap.

And what about swearing around children? Should you try not to have a potty mouth around kids, or are they going to learn it at school anyway? Most parents at least try to follow etiquette when young people are present. Some people find that just being around children causes them to stop cussing, but others really have to concentrate.

Find out how Marni feels about using bad language around her child and Lily’s ideas about one way the problem can be handled. -- View this and other great English lessons at www.englishbaby.com

You know it’s summer when fruit trees become heavy with peaches, apples, pears, and plums. Some people are lucky to have fruit trees in their own backyard, but others can visit an orchard. Picking fresh fruit is one of life’s simple pleasures. And small orchards do not often use dangerous pesticides. Sure, it’s possible to find a worm inside your fresh, juicy apple, but worms don’t eat much.

When you have a lot of fresh fruit, you need to decide what to do with it. You probably can’t eat all of it fresh. You might bake a cherry pie or make plum sauce. You could even make wine or cider. Many people like to put these foods into cans or bottles so they can enjoy the fresh taste of summer during the cold winter months.

Kelsey’s best friend lives on an orchard, and she thinks it’s amazing. But Andy is skeptical. Listen to today’s English lesson to learn why. -- View this and other great English lessons at www.englishbaby.com

It’s not uncommon to find superstitions in cultures around the world. In the United States, some people believe that you should carry a good luck charm and you should avoid black cats. In China, the number 8 (eight) is lucky, and the number 4 (four) is unlucky. In Russia, you should never hand money directly to another person, and you should only use your right hand.

It’s hard to know how or why any superstitions were created, but millions of people are dependent on them and believe they are powerful. It can be comforting to feel that there’s a reason that a bad event has happened in your life, and also comforting to feel that you can stop more bad events from happening if you pay attention to superstitions.

Are Lily and Marni superstitious? Find out in today’s English lesson. -- View this and other great English lessons at www.englishbaby.com

Have you ever arrived at a building for a meeting, only to discover that the office you need to go to is on the 28th floor? You feel despair as you think about all the stairs leading up, up, up… and then you see something that makes you smile. An elevator.

Some people say that stairs are great for getting exercise, but that’s only half true. If you have to climb to the 8th, 10th, or 12th floor regularly, your workout might exhaust you before you’ve even started your day! An elevator is definitely a convenience because it helps you get where you need to go more quickly and with less work.

It can be uncomfortable to ride on a crowded elevator, though. Sometimes it’s even more awkward when you share the small space with just one other person. Do you say hello? Do you try to ignore him or her completely?

Learn what Lily and Jeff think about elevators in this English lesson. -- View this and other great English lessons at www.englishbaby.com

When you’re hungry and in a hurry, what do you do? You can stop at a restaurant, or buy something at a grocery store. You can grab some fruit or vegetables from the kitchen, or a handful of cookies. But if you want something hot to eat at home, you need to find a way to cook food quickly. The best household appliance for this task is a microwave.

When people started using microwaves, safety and health risks were a concern. Today’s microwaves are definitely safe, however. It’s not possible to get sick from using a microwave, or even standing in front of one. So if you are looking for something convenient to use to reheat yesterday’s pizza, go for it! It may not taste exactly the same as before, but you won’t wait long.

Do Rafael and Marni agree about using microwaves? Read this English lesson to find out. -- View this and other great English lessons at www.englishbaby.com

Do you remember any teachers from school? How about any college professors? A lot of students are passionate about their education and see their professors as role models. Many professors want to motivate their students and set the bar high so that their students can become successful in the future. It is important to have good communication with your professor so that you can get a worthy education. Some people do not have good relationships with their professors. They may not be passionate about the class, or they may feel let down by the professor’s teaching style. Students want their professors to be excited about teaching. Some students are able to rise to the occasion and do great in a class, but other students may need to try multiple classes before they can connect with their professor. Jessica and Gary are talking about their college professors. Jessica loved her professors and is telling Gary all about her experience. Find out what Gary thinks in today’s English lesson. -- View this and other great English lessons at www.englishbaby.com