One of the fastest-growing opportunities in aesthetic surgery may be the patients you're not actively reaching today.

Close out Season 2 by exploring how expanding your expertise in male aesthetic surgery can help grow your practice, better serve an evolving patient population, and position your practice for future success.

Dr. Ash Patel welcomes internationally recognized plastic surgeon Dr. Douglas Steinbrech to discuss the evolving field of male aesthetic surgery. Drawing on years of experience building a practice focused on male patients, Dr. Steinbrech shares insights into patient expectations, practice marketing, consultation strategies, surgical and non-surgical treatment options, and the unique considerations involved in caring for this growing segment of aesthetic patients.

Topics discussed include:

•  Understanding the growing demand for male aesthetic procedures 
•  Marketing and branding to attract male patients 
•  Creating a welcoming experience for male aesthetic consultations 
•  Surgical and non-surgical treatments for men 
•  Differences in male facial and body aesthetic goals 
•  Building trust through patient education and communication 
•  Expanding your practice by serving an underserved patient population 
•  Preparing the next generation of plastic surgeons for male aesthetics 

Key takeaway

Successfully incorporating male aesthetic surgery into your practice requires more than offering new procedures—it begins with understanding the unique goals of male patients, communicating effectively, and creating an experience that reflects their needs while positioning your practice for long-term growth.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

Great marketing doesn't convince patients to choose your practice—it gives them confidence that they've found the right one.

Discover how to build a trusted med spa brand by creating a cohesive patient experience, leveraging digital marketing, and strengthening your reputation both online and in your community.

Dr. Ash Patel welcomes Dr. Dana Coberly, a board-certified plastic surgeon with years of experience growing and marketing a successful med spa, to discuss practical strategies for attracting and retaining patients. From branding and social media to online reviews, loyalty programs, and patient engagement, Dr. Coberly shares real-world insights on developing a marketing approach that supports sustainable practice growth while reinforcing the credibility of a plastic surgeon-led med spa.

Topics discussed include:

•  Building a cohesive brand for your plastic surgery practice and med spa 
•  Integrating digital marketing, SEO, and Google Ads 
•  Developing an effective social media strategy 
•  Managing online reviews and strengthening your reputation 
•  Encouraging patient loyalty and repeat visits 
•  Promoting new treatments and aesthetic services 
•  Creating a consistent patient experience from first impression to follow-up 
•  Marketing with authenticity while maintaining professionalism 

Key takeaway

Successful med spa marketing is built on trust, consistency, and exceptional patient experiences. When your brand, patient interactions, and digital presence work together, marketing becomes a natural extension of the care you provide. 

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

Growing your practice isn't about opening more locations—it's about expanding with purpose.

Learn how to strategically grow beyond a single med spa by selecting the right locations, building scalable operations, and creating a business model that supports sustainable long-term success.

Dr. Ash Patel welcomes Dr. Karol Gutowski, a private practice plastic surgeon with extensive experience developing and partnering with multiple med spas, to discuss the opportunities and challenges of expansion. Drawing on lessons learned from building and managing a network of med spa locations, Dr. Gutowski shares practical guidance on staffing, financial planning, site selection, technology investments, marketing, and determining when growth makes strategic business sense.

Topics discussed include:

•  Deciding when to expand beyond a single med spa 
•  Partnering with existing med spas versus opening your own 
•  Selecting locations and evaluating market demand 
•  Staffing and managing multiple locations 
•  Choosing services, technologies, and capital investments 
•  Converting med spa patients into surgical patients 
•  Marketing strategies and measuring return on investment 
•  Avoiding common financial and operational pitfalls 

Key takeaway

Successfully expanding to multiple med spa locations requires more than growth—it demands thoughtful planning, disciplined financial decisions, and a scalable strategy that creates value for both patients and your practice.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

A successful med spa isn't built by offering more services—it's built by making the right business decisions.

Kick off Season 2 by exploring the business strategies that can help diversify your practice, strengthen financial performance, and support long-term growth. 

Dr. Ash Patel welcomes Dr. Heather Furnas, a successful private practice plastic surgeon and co-author of The Business of Plastic Surgery, to discuss the realities of opening and operating a med spa. Drawing from years of firsthand experience, Dr. Furnas shares practical insights on staffing, financial planning, service selection, marketing, and operational strategies that can help plastic surgeons build a profitable, patient-centered extension of their practice.

Topics discussed include:

•  Evaluating whether a med spa is right for your practice 
•  Common financial and operational challenges 
•  Staffing, training, and motivating a successful team 
•  Selecting profitable technologies and services 
•  Marketing a plastic surgeon-owned med spa 
•  Integrating surgical and non-surgical patient care 
•  Measuring success beyond revenue and profitability 

Key takeaway

A well-managed med spa can strengthen both your practice and your patient relationships, but long-term success depends on thoughtful planning, sound financial management, and a commitment to delivering high-quality care.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

The opportunities that shape your career often begin with the right mentor.

Discover how meaningful mentorship can accelerate professional growth, expand career opportunities, and help you navigate every stage of a career in plastic surgery.

Dr. Ash Patel welcomes Dr. Kavitha Ranganathan to discuss the transformative role mentorship plays throughout a plastic surgeon's career. Together, they explore how to identify mentors, build authentic professional relationships, develop a diverse mentorship team, and create connections that foster personal, clinical, academic, and professional success. The conversation also highlights the ASPS Propel Mentorship Program and the value of structured mentorship in supporting surgeons from training through practice.

Topics discussed include:

•  Why mentorship is essential throughout a plastic surgery career 
•  Finding and developing meaningful mentor-mentee relationships 
•  Building a mentorship team with diverse expertise 
•  Characteristics of effective mentors and successful mentees 
•  Growing professional opportunities through mentorship 
•  Navigating challenges within mentorship relationships 
•  The ASPS Propel Mentorship Program and structured mentoring 

Key takeaway

The strongest careers are built through meaningful relationships, continuous learning, and a network of mentors who provide guidance, opportunities, and support throughout every stage of professional development.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

The contract you sign today may shape opportunities for years to come.

Build on the fundamentals of career planning by learning how to evaluate and negotiate employment contracts with confidence before accepting your next position.

Dr. Ash Patel welcomes Dr. Neal Reisman—a plastic surgeon, attorney, and nationally recognized educator—to discuss the provisions that deserve careful attention before signing an employment agreement. Drawing on his unique perspective as both a physician and legal professional, Dr. Reisman explains how contract terms related to compensation, restrictive covenants, professional responsibilities, legal considerations, and future career flexibility can have a lasting impact on your practice.

Drawing on his unique perspective as both a physician and legal professional, Dr. Reisman explains how employment contracts extend far beyond salary and benefits. He explores state-specific employment laws, contract negotiation, practice expectations, ownership of patient photographs and records, restrictive provisions, compensation structures, and the importance of planning for future career growth. The conversation also emphasizes the value of due diligence, clear communication, and seeking experienced legal counsel before signing any agreement.

Topics discussed include:

•  Evaluating employment contracts beyond compensation and benefits 
•  Understanding state-specific employment and healthcare laws 
•  Defining responsibilities, expectations, and performance metrics 
•  Negotiating compensation, resources, staffing, and practice support 
•  Protecting patient photographs, records, and professional reputation 
•  Planning for contract renewal, termination, and career transitions 
•  The importance of due diligence and experienced legal counsel 

Key takeaway

An employment contract is more than a job offer—it's the foundation of your professional relationship. Taking the time to understand every provision, seek qualified legal guidance, and negotiate terms that align with your long-term career goals can help prevent future conflicts and position you for lasting success.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

The best career isn't the one everyone else chooses—it's the one that's right for you.

Continue the conversation by exploring the opportunities and challenges of employment, private practice, and practice ownership to help build the career you envision.

Dr. Ash Patel is joined by Dr. Aviva Preminger and Dr. Warren Ellsworth IV to discuss the factors that influence career decisions beyond compensation alone. Together, they share practical insights on evaluating practice opportunities, building a professional reputation, developing referral networks, finding mentorship, and determining whether joining an established practice or becoming your own boss is the right path for your future.

Dr. Preminger shares her experience building a solo private practice, highlighting the rewards of autonomy alongside the realities of managing staff, finances, marketing, and business operations. Dr. Ellsworth offers the perspective of an employed plastic surgeon, discussing contract negotiation, leadership opportunities, hospital administration, and balancing clinical practice with professional and personal priorities. Together, they provide practical guidance for residents and early-career surgeons evaluating where to practice, how to build a strong professional reputation, and why mentorship and networking remain essential throughout a career.

Topics discussed include:

•  Comparing private practice and employed practice models 
•  Building and managing a successful private practice 
•  Understanding contracts and negotiating employment opportunities 
•  Developing your professional reputation and personal brand 
•  Choosing the right geographic location and practice environment 
•  Marketing, networking, and building referral relationships 
•  Leveraging mentorship and ASPS resources for career development 

Key takeaway

There is no one-size-fits-all career path in plastic surgery. Understanding your professional goals, evaluating the opportunities available, and building strong relationships through mentorship, leadership, and thoughtful planning will help you choose the practice environment that best supports your long-term success.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.

Every successful career begins with choosing the right path.

Kick off the inaugural season of Enhance Your Practice by exploring the career decisions that lay the foundation for long-term professional success.

Dr. Ash Patel welcomes Dr. Maurice Nahabedian to discuss the advantages and challenges of private practice, academic medicine, and hospital employment. Together, they explore the factors that influence career satisfaction, the importance of mentorship and referral networks, and practical considerations that can help surgeons confidently navigate one of the most important decisions of their careers.

Drawing from his own experience transitioning between private practice and academic medicine, Dr. Nahabedian shares practical advice for residents and early-career surgeons on evaluating practice models, identifying professional priorities, selecting the right geographic location, establishing referral networks, and developing a clinical focus. He also highlights ASPS educational resources and mentorship opportunities that can help support surgeons through every stage of their professional journey.

Topics discussed include:

•  Comparing academic, employed, and private practice career paths 
•  Evaluating practice opportunities based on personal and professional goals 
•  Geographic considerations when choosing where to practice 
•  Building referral networks and developing a clinical niche 
•  Diversifying your practice while establishing your career 
•  Leveraging ASPS mentorship, education, and practice management resources 

Key takeaway

There is no single "right" career path in plastic surgery. Success comes from understanding your goals, remaining adaptable as your career evolves, and taking advantage of the mentorship, education, and professional resources available to help you build a rewarding and sustainable practice.

About Enhance Your Practice

Enhance Your Practice is the official practice management podcast from the American Society of Plastic Surgeons (ASPS), featuring conversations with leaders in plastic surgery on practice management, leadership, innovation, and professional development. Each episode delivers practical insights to help plastic surgeons build successful practices and thrive throughout their careers.

Explore more educational resources from ASPS at plasticsurgery.org.