Enrollment Growth University: Higher Education

You’ve probably heard about conversion rate optimization. But what exactly is it? And how might it fit in with your higher education marketing strategy?

Dan Sanchez, Marketing Director at Bethany Global University joined this episode of the Enrollment Growth University podcast to talk about the tools, techniques and massive enrollment growth successes they've had with conversion rate optimization (CRO) strategies.

Dr. Michael Furman, Assistant Teaching Professor at Florida State University joined the podcast to talk about why we need to make sure higher education faculty are not only learning to be subject matter experts in graduate school, but also learning how to effectively teach.

About 1,500 applicants for just 400 spaces.

From 100 entrepreneurial teams to 500 in the short lifetime of the program.

What’s so amazing about the Lassonde Entrepreneur Institute that everyone’s clamoring to be a part? The maker space, of course.

On a recent episode of Enrollment Growth University, I got to talk to Troy D'Ambrosio, Assistant Dean of the David Eccles School of Business and Executive Director of the Lassonde Entrepreneur Institute at the University of Utah, about how Lassonde grew to support student entrepreneurs.

“We've exceeded every expectation we have for the building, for both the residential experience in how students engage with each other and the variety of people we've been able to attract,” Troy said.

Dr. Michelle Marks, Vice President for Academic Innovation and New Ventures at George Mason University joined the podcast to talk about their new partnership with Amazon Web Services, and the importance of incorporating additional tech credentials and certifications within our degree programs.

Dr. John Branch, Clinical Assistant Professor at the University of Michigan’s Ross School of Business, joined the podcast to discuss the 12-minute rule he uses in his classrooms to maximize student engagement.

Dr. Nicole Smith, Research Professor and Chief Economist at the Georgetown University Center on Education and the Workforce, joined the podcast to discuss how higher ed can help better bridge the gap between academia and industry.

Ray Schroeder, Associate Vice Chancellor of Online Learning at University of Illinois Springfield and Founding Director of the National Council for Online Education, joined the podcast to discuss what the advent of quantum computing means for higher education.

Dr. Jitendra Singh, Associate Professor at the School of Nursing & Healthcare Leadership at Minnesota State University Moorhead, joined the podcast to talk about how we can use lean engineering principles to help continuously improve our online experiences.

Megan Rolfs, Director of Marketing and Communications, Division of Student Affairs at Illinois State University, joined the podcast to talk about #YourRedbirdLife and the role of influencer marketing in higher education.

Dr. Chris Dede, Wirth Professor of Learning Technologies in the Graduate School of Education at Harvard University, joined the podcast to talk about developing a curriculum that can serve students for the next 60 years of their career.