Enrollment Growth University: Higher Education

Matthew Rascoff, Associate Vice Provost at Duke University discusses why higher ed shouldn’t feel threatened by the bootcamp education model, but rather work to integrate these hands-on hard skills within our existing degree programs.

Dawn Medley, Associate Vice President of Enrollment Management at Wayne State University discusses both the access and enrollment growth benefits of their Warrior Way Back program, which forgives up to $1,500 in past-due debt that’s preventing students from moving forward in their degree program.

Dr. Rodney Parks, University Registrar at Elon University, discusses how to rethink the traditional academic transcript to be much more useful for students and employers and to convey more accurately the student’s entire co-curricular experience.

Jay Goff, Vice President for Enrollment and Retention Management at Saint Louis University discusses how SLU has moved away from the spray-and-pray model when it comes to prospective student list buys and found a much more creative and data-driven targeting approach.

Jennifer Fellinger, Vice President of Public Affairs and Marketing at Hope College, talks about all the reasons institutions should take blogging seriously and about how to move from blogging at a small scale to managing a network of blogs.

Mark McConahay, Associate Vice Provost and Registrar at Indiana University – Bloomington and Vice President for Information Technology at AACRAO (The American Association of Collegiate Registrars and Admissions Officers) discusses why colleges and universities should be paying really close attention to the GDPR regulation coming out of the European Union, even outside of international recruitment activities.

Dr. Angela Bell, Associate Vice Chancellor of Research and Policy Analysis at The University System of Georgia discusses how their Zillow-like research tool allows them to better geographically target untapped and underserved students.

Dr. David Troutman, Associate Vice Chancellor for Institutional Research and Decision Support at The University of Texas System, discusses how SeekUT, their free online college and career planning tool is designed to better assist students in degree program selection by helping them understand the complete financial story behind their decision.

Tim Nekritz, Director of News and Media at SUNY Oswego talks about giving up the reins to your communication channels, and trusting and empowering your students to tell your institution’s best story.

Andy Fuller, Director of Strategic Content at University of Notre Dame, talks about their long-form journalism unit, the highly-engaging online experiences they’re building, and how they team up with media relations to get additional press from their efforts.