Enrollment Growth University: Higher Education

Zoe Jacobs, Web Content Manager at DePaul University discusses the pros and cons of different website governance and ownership scenarios in higher ed.

Tyler Gayheart, Director of Strategic Communication at the University of Kentucky discusses the work they’re doing to make their academic program listings more than a mere directory, but a truly exploratory tool for the undecided student.

Samantha Krotzer, Content Manager at Temple University discusses how their Nutshell Newsletter serves to fill the gap between enrollment and alumni communications and better engage current students.

Bruce Floyd, Social Media Manager at the Florida Gators discusses the communications role that athletics can play as a part of an overall brand strategy when your athletic social accounts have twice the followers as your university’s primary pages.

Joseph Provenza, Vice President for Technology Services and Chief Information Officer at Flagler College, discusses some incredibly interesting and even counter-intuitive findings from digging into their first-year retention data.

Our guest this week on the Enrollment Growth University was Vickie Alleman, Vice President of Enrollment Management at Dominican University of California. Vickie shared her experience with unique municipality partnerships.

Jon Salvani, Director of Advancement and Team Lead for Chicago Regional Advancement Team at the University of Illinois at Urbana-Champaign, discusses how to game plan for a 10-figure capital campaign using key market approaches, creative fundraising opportunities, advancement ambassadors, and more.

Kyle Judah, Director of Entrepreneurship at University of Colorado Boulder (College of Engineering & Applied Science) discusses the recruitment, corporate, and fundraising benefits of launching entrepreneurship and accelerator programming at your institution.

Kris Hardy, Director of Web and Digital Marketing at Messiah College, discusses how to avoid the “launch and leave it alone” plan for your website, and move to a process of continuous optimization that ensures your website gets better and better between new launches, too.

Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute discusses the dynamic enrollment model for university expansion he created at WPI and the interdependence between enrollment factors and cost centers to create a scalable model for growth detailed in his research study, Let’s Talk Change in a University: A Simple Model for Addressing a Complex Agenda.

Dr. Raafat Zaini's research interest is in the area of organizational dynamics and innovation sustainability with a focus on a multi-perspective design approach and dynamic modeling of R&D organizations and higher education institutions. Raafat holds a B.S in mechanical engineering (KFUPM 1990), M.S. in aeronautical and industrial engineering (Purdue 1999) and Ph.D. in system dynamics and organization behavior (WPI 2017).

You can reach Dr. Zaini at [email protected] and on both Twitter and LinkedIn @raafatzaini