In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes.

Will and Angela sat down to talk about what they've learned and wanted to chat more about from Q4 2023. Angela looks as branding and brand positioning while Will focused in on the pages of insights he got from AMA Higher Ed.

2:02 - How well do marcom, enrollment, and advancement work together?

12:45 - Brand positioning and differentiating vs mimicking

21:31 - Being singular in who you are as opposed to being everything to everyone

26:37 - Will's big takeaway from AMA Higher Ed 2023

28:29 - AMA Theme 1: The future of brand is in relationship and not identity

34:42 - Will's takeaways and discussion of Marcus Collins' keynote at AMA

43:23 - AMA Theme 2: Asking questions, user discovery, and how it relates to recruitment

45:52 - AMA Theme 3: Creating sustainable change in enrollment marcomm

49:05 - The perfect closing: The 2-2-1 method (All credit to Allison Turcio and Carrie Phillips)

2023 has come to an end which means that Angela and Will are going to look back at their annual predicitions and grade themselves. How did they do this year?

3:34 - Angela looks back at her 5 K-12 predictions

25:42 - Will grades out and discusses his 6 higher ed predictions

This is a recording of a Niche webinar performed on the 2023 Slate Stage in which Sara Jane Musk from Bellarmine University joins Niche's Brooke Urban and Will Patch to talk about using Slate's Ping service for scoring, providing more relevant comm flows, and how Bellarmine is using the service along with Niche Direct Admissions.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a recording of a Niche webinar discussing the results of the annual PK-12 State of Enrollment & Marketing Survey. Angela covered staffing, budgeting and the tactics schools and districts are using to connect with prospective families. We also looked at how these marketing expenditures differed from what parents shared they responded to at different stages of the funnel in our 2023 K-12 Parent Survey.

This is a recording of a Niche webinar discussing the results of the 4th annual Niche Fall Senior Survey. Out of all the information in the results, we pulled out 6 big ideas and went through what they mean and how they can help institutions better serve and recruit students.

The full recording and resources are available at niche.bz/webinar.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, Angela talks to Meghan Devlin and Nita Hurley from The Discovery School in Jacksonville Beach, Florida, about how they used inspiration from The Disney Institute to transform their campus culture to prioritize student and parent experience.

2:35 - Be "open to trying almost anything"—don't let failure get in the way of innovation and progress

5:55 - "Just because we did it last year doesn't mean we need to do it again."

7:15 - Why The Discovery School decided to change its approach to parent experience

9:55 - Strategies for getting faculty buy-in

11:38 - "It's kind of fun to do the impossible."

12:55 - "The 'broken window' theory"

15:40 - Getting parents and students involved

21:09 - Going above and beyond

23:19 - "Sometimes it's the little things..."

24:40 - How can you measure the impact of this work?

33:06 - Connecting with Meghan and Nita

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

This is a recording of a Niche webinar discussing the results of the annual K-12 Parent Survey. Angela dove into some of they key themes and answered audience questions.

It's the third quarterly reflection for Angela and Will already! This time they dove into barriers and issues in enrollment, generational marketing, and finally get to talk more about AI.

1:25 - Unintentional barriers that schools can create for schools and how they may be unintentionally signaling elitism

6:27 - Distancing communications practices and how to move towards more personal communications

7:55 - The shifting perspective on tuition cost in independent schools

12:34 - Barriers to students applying to college

17:11 - Tuition resets are back! (And so are the rising tuition rates)

24:38 - Generational recruiting and marketing

31:54 - The clogged funnel in undergraduate admissions

36:17 - Influencers in the college search and the increasing influence of reviews

39:59 - Maybe email is harder than we think?

42:17 - AI in enrollment and marketing

This is a recording of a Niche webinar discussing the results of the 8th annual Niche Senior Enrollment Survey. We dive deeper into five results from the survey and how they can be used to better serve and recruit students.

The full recording and resources are available at niche.bz/webinar.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, you'll hear from Julie Faulstich, Principal at Stoney Creek Strategy. Informed by over 25 years of experience in school leadership and change management, Julie founded Stony Creek Strategy in 2022 to support school leaders making change. With thousands of readers each month, her Talking Out of School newsletter identifies and articulates patterns and practices holding schools back from reaching their highest potential. 

Before founding SCS, Julie served in a variety of school leadership roles including Academic Dean and then Assistant Head at Walnut Hill School for the Arts in Massachusetts and culminating in the role of Head at the Westover School in Middlebury, Connecticut.

Julie started her career as an English and history teacher and she holds a BA from Smith College and an MFA in Creative Writing from Emerson College. She lives in Branford, Connecticut.

3:56 - "You can have a really good idea...and sometimes it just doesn't connect."

6:15 - How novel experiences can help with brainstorming

9:11 - The "fundamental societal shift" that is impacting admission

9:50 - How relying on "tried and true" admissions strategies is holding schools back

11:04 - "Elitism is somewhat suspect with a large population of people."

13:04 - "The first line of your job description should be 'relationship builder.'"

14:05 - "In this process, the admissions officers are symbols of power and authority.'

15:50 - Is the way you show up in the market aligned with your commitment to inclusion?

21:34 - How heads of school can support their enrollment leaders

31:27 - How admissions and marcom can—and should—work together

37:49- "Having one role is inadequate in a communications office."

39:20 - Where do independent schools even begin when it comes to tackling rising tuition costs?

41:31 - "I think we are at the point where tuition has jumped the shark."

47:52 - You have to get real about what's fueling our momentum and fulfilling your mission

50:40 - How to connect with Julie

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.