Enrollment Insights Podcast

What can enrollment teams learn from thousands for marketer insights? Students, parents, and counselors still read emails, but not the way you think. Learn and practice five (5) tested techniques that take advantage of how people consume email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked.

In today's rapidly evolving higher education landscape, enrollment marketers must navigate a series of critical trends to ensure future success. The looming "search cliff" underscores the urgency of adapting to declining student interest, while shifting consumer expectations demand more personalized and value-driven engagement strategies. Building robust brand awareness has become essential in a crowded market, necessitating innovative approaches to distinguish institutions. Additionally, evolving privacy laws require meticulous compliance to maintain trust and integrity. Finally, the national narrative about higher education, often scrutinized and debated, necessitates proactive and transparent communication to reinforce the sector's value and relevance. This session recording with Jenny Petty (Montana) explored these five pivotal trends, providing actionable insights to equip enrollment marketers for impending challenges.

To be a successful leader in the field of enrollment management over time, current and aspiring leaders must build, enhance and possess the necessary skills to obtain and remain in senior leadership roles. In this session audio, Mary Napier and Laura Robinson of NEW encourage you to reflect on your own leadership journey, and challenge you to compare your body of work to institutional expectations and in-demand skills. By taking time to chronicle your success and goals, and learn what institutions are truly seeking, you can provide yourself with an important road map to achieving longevity in the fast-paced, ever-changing and challenging world of higher education.

The keynote from The Higher Ed Insights Summit 2024 will provide insights to help you thrive in recruiting and nurturing the class of 2025. Need a palette cleanser after 2024? This is it.

Hear from two Niche Direct Admissions Partners to learn more about their experiences. With one private institution and one public they will be able to speak to different situations and their own outcomes for this year.

Find resources and all the recordings on the Enrollment Insights Blog: https://www.niche.com/about/enrollment-insights/higher-ed-insights-summit-2024/

Seasonality is a crucial in the student search journey, but are you leveraging seasonal data analytics to the fullest?

Whether you're a seasoned marketing pro or new to the field, this webinar will give you the insights you need to understand student search habits, make informed decisions, and create targeted campaigns that resonate with prospective students all year round.

Seasonality is crucial in the school search journey, but are you leveraging seasonal data analytics to the fullest?

Join us for a webinar featuring our very own experts:

Cherish Fong, Strategic Digital Marketing Coordinator at Niche

Cooper Obenreder, Manager, K-12 Digital Strategy at Niche

Whether you're a seasoned marketing pro or new to the field, this webinar will give you the insights you need to understand school search habits, make informed decisions, and create targeted campaigns that resonate with prospective families all year round.

Are you actively engaging with your prospective students’ number one influencer? Parents and family members consistently rank at the top of the list of those who impact a student’s college decision.

Get actionable tips and tricks from industry experts:

Mark Ledoux, Director of Data, Analytics, and Enrollment Management at Kent State University

Corey Stamco, Director of Marketing, Communications, and Enrollment Management at Kent State University

Will Patch, Moderator

The data is in — and students and universities agree: direct admissions is here to stay. So for many institutions, the question isn’t “if” but rather “when?” and “how?”

With multiple programs available, deciding the right one for you can be hard. In this webinar, Catie Clark, Director, Direct Admissions Partnerships is joined by Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University to share an unfiltered perspective on using direct admissions programs.

Join Angela Brown and Will Patch as they discuss some of the most interesting trends in school and higher ed enrollment and marketing. The Trendcast is where you'll hear it all and we want to hear from you!

0:00 - Intro and what we're reading now

3:15 - Independent school pricing and how parents are evaluating it

19:02 - Practical uses of AI for enrollment marketers and prioritizing use cases

21:51- Will has a hot take on generative AI for content creation

25:43 - An overview and concerns for the FAFSA Fiasco

34:05 - College education is a buyer's market, so why aren't more colleges behaving like it is?

46:06 - We need to pay attention to the leadership pipeline for long-term success