Knowing how students are weighing options and making their enrollment choice is critical to data-driven success. Knowing the trends and how the class of 2025 might change is even more important and with 9 years of data nobody can provide those insights like Niche.

Are you a K-12 marketing or communications professional looking to harness the power of data? This webinar is tailored just for you. Dive into the intricacies of Google Analytics 4 (GA4) and discover how to extract valuable insights that can shape your marcomm strategies and boost student engagement. This session will build on our prior GA4 webinars to help you learn to track essential metrics and apply data-driven tactics. Equip yourself with the tools to make impactful, data-informed decisions for your school or district.

Join Dana Nelson-Isaacs, Founder and Principal of DNI Consulting, for an engaging workshop that promises to turn your market research struggles into strategic successes! She dove into research fundamentals tailored for K-12 independent schools, discovering the key questions to ask to unlock critical insights into your local market dynamics. By the end of this playful yet powerful workshop, you’ll be equipped with actionable strategies to troubleshoot enrollment challenges and drive your school's growth with confidence.

Gloria Diaz Ventura, the Director of Admission & Enrollment Management at Flintridge Sacred Heart Academy, led an insightful session on data-driven enrollment marketing strategies. Learn how Gloria is using industry data and insights from the past school year to fine-tune her student recruitment approach for 2024-25. She'll share the specific data sets she used, the cross-functional team involved in the process, and her methods for refining strategies for the upcoming school year. Whether you want to enhance your enrollment efforts or gain new perspectives on data-driven decision-making, this session will offer actionable insights and practical advice you won't want to miss.

Join Lisa Campo, the Director of Digital Engagement at Flint Hill School, for an insightful session on creating an enrollment-driven digital marketing strategy. Lisa shared her expertise on building a strong partnership with the admissions office to drive student enrollment. Through real-world examples and an in-depth case study of a recent project, you will learn practical tips and strategies for effective collaboration between marketing and admissions teams.

This comprehensive virtual crash course is designed specifically for marketing professionals at K-12 schools. In this session, you'll gain hands-on experience with the latest features of Google Analytics 4 (GA4), learn how to track and analyze essential metrics, and discover actionable insights to enhance your school's online presence.

Addressing mental health needs on our campuses is crucial for the success of both students and staff. It's also increasingly an important service to prospective students and families. However, once we develop a plan to address these needs, how do we effectively communicate our efforts? While we recognize the importance of cross-departmental collaboration, marketers are often overlooked as strategic partners. This session presented by Angelique Daniels demonstrated the transformative power of partnerships in elevating university initiatives, specifically focusing on mental health, and how Kent State successfully launched the campaign across an eight-campus system and international campus. Listen in to explore how strategic collaborations can amplify our efforts and create a lasting impact on mental health awareness and support.

In this episode, you'll hear the recording of a webinar that dove deep into what students need to hear about and how to improve their recruitment experience. You'll learn about the difference between personalization and relevance and how to integrate them into comm flows.

In this session, Adam Stoltz explored the critical elements and strategies for developing a university website that effectively attracts and engages prospective students. Drawing on recent enhancements to the University of Idaho’s homepage, we will delve into how a student-centric design can improve user experience, increase engagement, and support recruitment goals. Attendees will learn about the importance of intuitive navigation, compelling content, and interactive features tailored to the needs and interests of future Vandals.

Leadership isn’t always about having all the answers; sometimes, it’s about showing your human side. This moderated chat will address the challenges and rewards of leading with vulnerability. Hear from Angie Cooksy who successfully navigates the complexities of being open and honest in her roles, and gain insights into how you can apply these principles to connect more deeply with your team and drive meaningful change.