Gregg leads a great panel discussion on "disruptive technology" that will shape Admissions and Marketing in the coming years with Dr. Rita Girondi, Training Masters; Brian Haggerty, iTeachers; Martin Lind, Velocify; and Sterling Simpson, Enrollment Resources.

Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.

The guys and joined by Richard Hansberger, VP Business Development for Nuts & Bolts, and Stanya Watson, Director of Business Development for Enrollment Resources, for a lively disection of several admissions and marketing "sacred cows" in Career Education.

Shane & Gregg discuss key principles of "self-generating" leads through advance internet marketing tactics.

Gregg and Shane discuss "social media" and it's relevance to marketing.

Shane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.

Shane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.

Shane Sparks & Gregg Meiklejohn discuss how core values define the basis for your schools "marketing secret sauce".

Shane Sparks & Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&A with listeners.

Guest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks & Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.