One of the most crucial elements in marketing is to seize opportunities to interact with your consumers, and using a current event to create relevant content is a phenomenon known as “trendjacking”. With the water disruptions all over the Klang Valley, a multitude of brands hopped on the bandwagon to do a little “trendjacking”.

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It seems that as of yet, there’s no chance that any of us will be attending any kind of music festival anytime in the near future. And as sad as that may be, there may be alternatives, they’re just not fully-baked yet.

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Amazon’s “The Climate Pledge”, a sustainable effort to be net zero carbon across its business by 2040, recently partnered with Mercedes Benz vans by ordering more than 1,800 electric vehicles to its delivery feet. The partnership is one of many efforts that shows big companies making huge steps to be a part of a low carbon economy.

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When the COVID-19 shutdown began in March throughout the United States, the team at Adobe had to face a stark reality: Business as usual was no longer an option. 

Suddenly, over just a single weekend, they had to shift their global workforce of over 22,000 people to working remotely. Not surprisingly, their existing processes and workflows weren’t equipped for this abrupt change. Customers, employees, and partners — many also working at home — couldn’t wait days to receive answers to urgent questions.

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Working from home is slowly becoming the new normal for a majority of workers globally; so how have people adapted to this transition and how can they remain productive while working remotely?

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Jim Carrey in The Shining? Tom Cruise in Iron Man? Deepfake tech may be fun for entertainment purposes, but it has very real implications on the spread of misinformation. As such, Microsoft has rolled out a new tool that is able to detect if a video is authentic or has been tampered with.

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Filming in Britain for the latest Batman movie has been halted after its star Robert Pattinson reportedly tested positive for the coronavirus, just days after shooting had resumed.

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It may feel strange, out of touch, or insensitive to be celebrating achievements and milestones while a pandemic rages across the globe; but life goes on and taking the time to note the good within the bad is important, too. So how do you celebrate during the time of COVID-19?

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Procrastination is a problem people have been trying to fix ever since the word “work” became a part of daily life. A pair of glasses called, wait for it, Specs, might be the solution many have been looking for. These smart glasses “ping” you when you’ve been looking at anything other than work to get you back on track.

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Why was TikTok the second-most downloaded app in the world in 2019? What exactly is the appeal of this short-form video-based social media platform for the members of Generation Z?

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