The reputation economy is making us a little more careful in everything we say, how we say it, and what we do because we have to evaluate each other -- it has created equal power on both sides.

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Social media and review aggregators like TripAdvisor play a major role in the popularity of local tourist destinations. With that in mind, the Malaysian tourism board is seeking travel advice from TripAdvisor on how to enhance the appeal of certain destinations in the country to up our tourism game.

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Fake news. Disinformation. Echo chambers. Biases. These issues have amplified in mainstream media over the last three years, which leads analysts to believe that in the near future, our news sources won’t come from giant conglomerates, but rather from smaller, more personalized, sources of our choosing.

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The role of the “influencer” or KOL has changed over the years, but their appeal to the (mostly) younger generation cannot be ignored. H&M has leveraged on this appeal by launching its own influencer-style shopping platform called Itsapark in an attempt to replicate the kinds of pictures people secretly envy on Instagram.

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When a company decides to diversify their business, it’s a toss-up as to how successful they will be. Amazon found success in selling more than just books, but Apple has struggled to innovate further in recent years, culminating in the cancellation of the AirPower charging bed and a seeming lack of care for their main product line, computers. So does diversification improve or dilute your core values?

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‘Influencer Fraud’: Prominent online personalities purchase fake engagement via bots -- pieces of software designed to automatically like, comment and share social media posts.

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One of the biggest issues that affect productivity, teamwork, and general morale in a company is a lack of communication. These are five communication problems that, if left unchecked, will destroy company morale.

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How do you demonstrate the powers of 5G? By demonstrating it with an autonomous Proton car in Putrajaya, one of the most technologically advanced cities in Malaysia.

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Mickey Mouse may be a cartoon character, but his appeal isn’t limited to just children. Adults all over the world buy Mickey merchandise, from t-shirts to watches, making the Mouse an icon for all ages. We discuss the role marketers play in the iconography of cartoons, the business of nostalgia, and the reason adults have handbags with “hidden Mickeys” on them.

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Facebook has found a novel solution to the never-ending deluge of negative headlines and news articles criticizing the company: Simply paying a British newspaper to run laudatory stories about it.

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