The last decade was the peak for people with influential personalities - they have been telling consumers what to think and what to do, which is influencer marketing.

But lately, a new trend called de-influencing is taking over social media platforms.

What is de-influencing all about? We will be taking a closer look on what this trend is, and analyse research and findings to dissect whether consumers are becoming detached from influencer marketing.

Discussing this today is Eugenie Chan and Sarah Lian, Co-Founders of SuppaGood, a PR and influencer marketing agency.

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If you are a startup founder and have taken up an accelerator programme, your journey can reach its height with a demo day. A Demo Day is a chance for you to pitch and grab the attention of potential investors.

We speak to Bikesh Lakhmichand, Founder & CEO of 1337 Ventures to understand the importance of demo days, and get insights on what investors look for so you can prepare a winning pitch for your startup

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Have you ever wondered what it is like to run a business with your mom?

There are mothers who run businesses while raising their children, and there are mothers who run businesses with their children.

So we ask mother-son duo Julius Lim & Ruby Siah, Co-Founders of B&B Labs, about balancing family and professional relationships when running a business together.

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Malaysia's esports scene has seen rapid growth in recent years, with various initiatives and collaborations aimed at promoting the industry and creating opportunities for aspiring esports athletes and game developers.

We’ll be looking at different efforts being made in the country to cultivate talent, promote education within the esports realm, and unlock potential career prospects.

Helping us through this will be Kenn Leandre, CEO & Founder, Kakuchopurei Sdn Bhd, they are a video game media publisher, event organiser and esport consultant.

Photo Credits: Freepik | DCStudio

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Joint Ventures are becoming more common for Malaysian businesses.

Whilst Joint Venture allows businesses to expand into new markets, a lack of resources or knowledge about the legal implications might be detrimental if a dispute arises between companies.

We speak to Managing Partner Dato Sri Arnold Andrew and Legal Associate Low Henn Kai of Arnold Andrew & Co Advocates & Solicitors to understand what you should and should not do before signing a Joint Venture Agreement.

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The Attention Economy has become a critical aspect for advertisers competing for consumers' limited attention spans in the digital world.

Amidst a mix of high-quality and manipulative content, what can consumers do to ensure that they are not constantly distracted whilst online? And how can advertisers navigate the double-edged sword of the Attention Economy, and foster healthy engagement with digital content while considering its adverse effects on consumers?

To help us navigate this minefield and to help us ensure that our attention is firmly rooted on the conversation, we decided to call in the big guns, or as we like to call him Jan– from Open Minds Resources. He’ll be answering some of our questions a little bit later on in the show.

Photo Credits: Freepik

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Employees want to relocate. More than 90% to be exact.

With talent shortages, more than 90% of companies want to tap into the international talent pool for recruitment.

But this comes with challenges when it comes to implementing measures to ensure global mobility sustainability, because according to ECA International’s Global Mobility Now Survey, it showed that only 3% of respondents believe that they are successful in achieving a high level of sustainability in their global mobility programme.

How should companies relocate their employees sustainably? Is switching to economy flight enough?

We speak to Lee Quane, Asia’s Regional Director at ECA International to understand all of that.

Photo Credit: Freepik

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The COVID-19 pandemic forced organisations to adopt remote working and today the hybrid working environment is still commonplace for many organizations, however this change has created significant work from home cybersecurity risks.

With an average of 84 million cyber-attacks in Malaysia every day throughout the final quarter of last year according to Fortinet, it becomes quite clear why organizations and employees must understand essential security tips in order to safely adapt to hybrid working.

To give us a clearer sense of how to better improve a business’s cybersecurity in a hybrid or remote working environment, we speak with Datuk Alan See, Co-founder and CEO of FIRMUS - a provider of cybersecurity solution and penetration testing services.

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The COVID-19 pandemic forced organisations to adopt remote working and today the hybrid working environment is still commonplace for many organizations, however this change has created significant work from home cybersecurity risks.

With an average of 84 million cyber-attacks in Malaysia every day throughout the final quarter of last year according to Fortinet, it becomes quite clear why organizations and employees must understand essential security tips in order to safely adapt to hybrid working.

To give us a clearer sense of how to better improve a business’s cybersecurity in a hybrid or remote working environment, we speak with Datuk Alan See, Co-founder and CEO of FIRMUS - a provider of cybersecurity solution and penetration testing services.

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Malaysia’s youth unemployment rate is 10%.

And according to our Economy Minster Mohd Rafizi Ramli, this is due to a skilled talent mismatch between what local training institutions are producing and the actual skills that the market demands.

What is happening on the ground with our youths and students? And what can be done to boost employment among our youths?

We speak to Camelia Loh, Founder of Kabel, a HR tech startup, and Sryee Inthran, Senior Vice President of the National Career Development Centre Association (NACDA Malaysia) to understand better.

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