Enterprise Marketer Podcast - Conference

Apps have eaten the web. The Internet of Things will mean more Internet traffic generated and consumed by machines than by humans. Machines are learning our habits faster than we can form them. What does all this mean for the future? How will we interact with our devices when they are as smart or smarter than we are? How will anyone manage to make money is this coming world? Join Microsoft Distinguished Engineer James Whittaker for an entertaining and thought provoking jaunt into the future – a future coming a lot faster than most people imagine.

Biography

James Whittaker’s career spans academia, start-ups and top tech companies and starts in 1986 as the first computer science graduate hired by the FBI. James then worked as a freelance developer, most notably for IBM, Ericsson, SAP, Cisco and Microsoft, specializing in test automation. He joined the faculty at the Florida Institute of Technology where he continued his prolific publication record in software testing and security. In 2002 his security work was spun off by the university into a startup which was later acquired by Raytheon.

James’ first stint at Microsoft was in Trustworthy Computing and Visual Studio. He then joined Google as an engineering director and led teams working on Chrome, Maps and Google+. In 2012 James rejoined Microsoft.

James is known for being a creative and passionate leader and sought after speaker and author. Of his five books two have been Jolt Award finalists and one a best-seller. Follow him on Twitter @docjamesw and at his website docjamesw.com.

Links
Twitterhttps://twitter.com/docjamesw
Facebook
LinkedInhttps://www.linkedin.com/in/james-whittaker-22987813/
Instagram
Webhttp:///docjamesw.com
Corporatehttps://umsldigitalconference.com/speakers/james-whittaker/
Book

Long URLhttps://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mdmc-show-47-james-whittaker/
Short URLhttp://emktr.co/EMPC47

We all have projects in our life that we are passionate about. Some of these projects are at home with our family, others are at work, and then we have to side projects that have an impact on a very different audience. For Marcia Riefer Johnston, her desire to get to know her neighbors drove her to complete a project in class on social media and through the lens of Content Marketing.

Marcia, Content Strategy Consultant at the Content Marketing Institute and Author of Word Up!, sits down with Michelle to talk through the lessons she has learned when adopting a Content Marketing strategy to reach a new audience when you aren't selling anything.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Twitter - https://twitter.com/marciarjohnston
Facebook - https://www.facebook.com/marcia.riefer.johnston
LinkedIn - https://www.linkedin.com/in/marcia-riefer-johnston-4a38a49/
Web- http://writing.rocks/author/marciarieferjohnston/
Corporate - http://contentmarketinginstitute.com
Book - https://www.amazon.com/Write-Powerful-Sentences-Paragraphs-Everything/dp/0985820306

Long URL- https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/icc-show-46-marcia-riefer-johnston/
Short URL - http://emktr.co/EMPC46

When we hear the word brand, most of us associate things like color, logo, and fonts. However, Jeremy Miller of Sticky Branding thinks about a much larger picture. “What I care about is how you build a relationship with your customers.”

In this episode, Jeremy and Jeff talk through what Jeremy calls a “first choice advantage” and how brands can engage with customers early because of this approach to branding. Jeremy also describes this new buying habit of customers where they binge content before they buy. As marketers, if we can identify this binging habits, we can connect these leads to sales and we can facilitate the bingeing to promote the sale.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Biography

Jeremy Miller is a Brand Builder, Keynote Speaker, and president of Sticky Branding. Jeremy helps companies stand out, challenge the giants of their industry, and grow Sticky Brands. He is the bestselling author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand. For more information, and to connect with Jeremy, visit www.StickyBranding.com.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-45-jeremy-miller/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition
•Google Play: http://emktr.co/empc-googleplay
•Twitter: https://twitter.com/stickybranding
•LinkedIn: https://www.linkedin.com/in/jeremymiller/

You know we love video marketing at Enterprise Marketer, and it is not a shock to find out that Stacy Adams, Head of Marketing for GoAnimate, feels the same way. In this show, Stacy shares her insights in online video marketing and goes through how businesses can get started with live-action or animated video. Throughout the show, we get into how video can enhance the customer experience on your site and the rest of the marketing strategies.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.
If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.
Biography
Stacy is the head of marketing at GoAnimate, one of the most popular tools for producing and sharing professional-looking videos online. She has over 20 years of B2B and B2C marketing expertise for a variety of technology companies. Stacy is passionate about emerging technologies and how marketing must respond to an ever-changing array of devices and channels.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-44-stacy-adams/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition
•Google Play: http://emktr.co/empc-googleplay
•Twitter: https://twitter.com/atl2oz
•LinkedIn: https://www.linkedin.com/in/stacyadamsatl
•Instagram: https://www.instagram.com/goanimate/
•Website: https://blog.goanimate.com/author/stacyadams/

Matthew T. Grant, Director of Content Strategy at the Aberdeen Group, is not a stranger to podcasts. In fact, he is the original host of the MarketingProfs’ Marketing Smarts podcast, where he recorded over 70 shows.

In this episode, Jeff and Matthew talk about the history of podcasting, tips and tricks on how to interview a guest, and the strategy behind selecting podcasts as a medium for your content marketing efforts.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-43-matthew-grant/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Stitcher: http://www.stitcher.com/podcast/enterprise-marketer-podcast-conference-edition
•Google Play: http://emktr.co/empc-googleplay
•Twitter: https://twitter.com/MattTGrant
•LinkedIn: https://www.linkedin.com/in/matthewtgrant/
•Instagram: https://www.instagram.com/matthewtgrant/
•Website: http://www.aberdeen.com/_aberdeen/app/analysts/Matthew-Grant/210/bio.aspx

See us at ICC 2017 and save $100 with promo code ENTMKTR100!

Yoav Schwartz, CEO and Co-founder of Uberflp, asks a fascinating question on the show, “How many plugins can you have to manage all these new types of content?”

You might be thinking, “Jeff, you used the word fascinating… I do not think you know what that term means.” Ok, well it is 5:00 am on a Monday, so cut me some slack.

The reason I find it fascinating is why the question was posed. We continue to use Content Management Platforms, like WordPress and Drupal, that were created to some a particular problem for one type of content, but we have to deliver experiences with many different types of content.

On this show, Yoav Schwartz, CEO, and Co-founder of Uberflip shares some of their insights into the four Pillars of Content Marketing tools, creation, experience, distribution, and insights, and why it is important to select the best tool for the job to enhance the experience you are delivering.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-42-yoav-schwartz/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Twitter: https://twitter.com/yostar
•LinkedIn: https://www.linkedin.com/in/yoavschwartz/
•Website: http://uberflip.com

Come see us at ICC 2017 and save $100 with promo code ENTMKTR100!

When marketing to customers in a digital age, having a team of supportive employees who advocate the brand is essential to help amplify your messages. However, even the most demanding and outrageous managers can convince their team to spread the message. These messages are copy and pasted, in authentic and will not convince that this content is worth consuming.

In this episode of the Enterprise Marketer Podcast – Conference Edition, we talk with Stephan Hovnanian about his role at Bambu by Sprout Social and how employee advocacy programs can enhance your marketing efforts.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-41-stephan-hovnanian/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Twitter: https://twitter.com/stephanhov
•LinkedIn: https://www.linkedin.com/in/stephanhov/
•Corporate: https://getbambu.com/
•Website: http://stephanhov.com

Continuous learning as a part of your career development is not optional. The digital age has required marketers to stay on the top of their craft to be effective.

Networking in your career with other like-minded and encouraging people is also not optional for those who want to stand out. Meeting people that will give you all sorts of new friends and drive your passion to do amazing work.

Local marketing associations, like the BMA, are great ways to exercise both requirements for career and knowledge development. Just last week, Elton hosted a BMA event in Kansas City, where my good friend Carla Johnson spoke on Experiences. I took away so much from Carla and dreamed about ways we could enhance the experience of our community contributors, which will strengthen the experience of the community members. Afterward, Michelle and I hung out with several members and met several new people. The one event was well worth the annual membership fee alone.

On this show, Elton Mayfield and Jeff Julian discuss the agency life, working with marketing associations, and how to grow your knowledge at professional events.
We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Team Challenge:
Ask the members of your team the following questions and discuss the results:
•What groups have you attended in your areas for education and networking?
•What were some pros and cons about each of them?
•Ask each person: If you had the ability to attend one conference, what would it be and why?
•How can we be intentional about our group education and ensure we are all on the top of our game?

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-40-elton-mayfield/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Twitter: https://twitter.com/eltonmayfield
•LinkedIn: https://www.linkedin.com/in/eltonmayfield
•Corporate: http://www.ermarketing.net/
•Website: http://navigate-the-channel.com/elton/

Doug Bewsher has one of the most remarkable career paths I have seen in marketing. He has been the CMO of Skype and worked with the company during some of the most transformational points in our digital age. He has been the CMO of Salesforce and leads the team to some amazing strides during the time when a new focus on the user persona of the marketer was established. Now he is the CEO of Leadspace and gets to solve some of marketing and sales biggest problems: finding qualified leads, knowing when to engage, and scaling for growth.

On this show, Doug Bewsher shares some of his experiences on his path from the CMO to CEO. Later in the show, we dive into how marketing can empower sales and the way AI and enhanced MarTech tools can allow you to scale.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Biography of Doug Bewsher
Over his career, Doug has pioneered and built some of the world’s leading social, mobile and technology brands. Prior to Leadspace, he was CMO at Salesforce.com where he launched Salesforce Communities and Chatterbox and supported the incredible growth of the enterprise Cloud computing leader. Before Salesforce.com, he served as CMO at Skype, growing the company to 750 million users and third of all international communications through the acquisition by Microsoft, and co-led McKinsey’s North American CRM practice through the dot.com boom and bust.

Team Challenge:
Ask the members of your team the following questions and discuss the results:
•What tools and processes do you have in place to measure leads and qualify them for sales?
•When is the last time you interviewed one of your sales team members to find out what the customers want?
•What are some steps you can take today to help the data you use to be better than it currently is?

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-39-doug-bewsher/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Twitter: https://twitter.com/dougino
•LinkedIn: https://www.linkedin.com/in/dbewsher
•Corporate Site: https://www.leadspace.com/

When most small to medium-sized businesses consider a redesign or relaunch of their websites, one of the first questions they should ask is, “How do I want to provide value for my customers?” and “How can I quickly explain what we do?” By asking these questions, you can quickly realize you might need some outside help to get this done. That is where a Digital Agency comes in.
On this show, Bob Ruffolo, CEO of IMPACT, and Jeff discuss what a digital agency is and how to best engage with one.

One of my favorite tips from the show is when Bob says marketing teams or business owners need to define for themselves what success will look like before ever engaging with a digital agency. By clearly understanding this core objective and communicating it early, you will have a higher likelihood of a win since both teams will be aiming for the same goal.

We hope this show will help you think outside the box when it comes to an upcoming marketing effort your team has.

If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.

Team Challenge:
Ask the members of your team the following questions and discuss the results:
•What tools do we use to measure our success for our digital assets?
•Are there any efforts on our team we are doing just because we have always done them?
•Can you measure the impact SEO, social media, and other marketing tactics to your core business?
•Can each member step through the process of how customers interact with your brand and engage in business with you?

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-38-bob-ruffolo/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Twitter: https://twitter.com/BobRuffolo
•LinkedIn: https://www.linkedin.com/in/bobruffolo
•IMPACT: https://www.impactbnd.com/
•Website: http://bobruffolo.com/