Enterprise Marketer Podcast - Conference

For B2B marketers, one of the most dismissed social networks in a strategy, yet most popular and fastest growing, is Snapchat. In this show, Carlos Gil shares his insights into why reaching your audience through Snapchat might not be such a wild idea. Carlos answers many questions about the platform, who should be using it, why people find it valuable, and just how flexible their advertising tools are.

During this show, Carlos used Facebook Live to stream the recording to his audience, much like Christoph Trappe did during his episode at Content Marketing World. If you think these live or recorded moments in life are something we can ignore as marketers, this show is for you. While your whole marketing strategy should not revolve around it, we discuss some clear areas where almost every B2B company can take advantage of Snapchat today.

We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.

I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-27-carlos-gil/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2g6TRDA
•Snapchat: https://www.snapchat.com/add/TheCarlosGil
•Twitter: https://twitter.com/CarlosGil83
•LinkedIn: https://www.linkedin.com/in/carlosgilonline
•Facebook: https://www.facebook.com/TheCarlosGil
•YouTube: https://www.youtube.com/user/CarlosGilTV
•Website: http://carlosgil.biz/

Samantha Stone is one of the most excited marketers I have meet to talk about the issues of sales and marketing, that after you meet her, the excitement is so contagious, you want to go out and put her words into action. In this show, Samantha shares some of the thoughts and concepts she wrote in her new book, Unleash Possible. In it, she gets into topics like measurement, account-based marketing, steps to bring the conversations with management to the next stage, and the issues between sales and marketing.

One of my favorite quotes in the podcast from Samantha was, “More leads is not the answer. We need more opportunities.” Leads, qualified or not, still need engagement from the marketing team and the idea of handing off them is no longer acceptable. We need to work together with sales to ensure the customer has the right information, when they are ready, to make the best decision for them.

We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.

I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-26-samantha-stone/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2fWSnfb
•Twitter: https://twitter.com/samanthastone
•LinkedIn: https://www.linkedin.com/in/samanthastonemarketing
•Facebook: https://www.facebook.com/samantha.stone.353250
•Book – Unleash Possible: http://amzn.to/2eP6wIG
•Website: http://unleashpossible.com/

Michael Brenner, one of the highest rated and most loved teachers on the marketing circuit, has had several changes in his career over the past few years. In this episode, we dive deeper into what the transition was like to go from a big enterprise, then to a smaller company, and now his latest move, starting the Marketing Insider Group.

He describes how his book, The Content Formula, came to be and gets into a new book idea he has outside of the genre of marketing. Instead, he hopes to deliver value around corporate leadership.

In his final thoughts, he gives some advice for the struggling marketer trying to get a content marketing effort off the ground.

We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.

I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-25-michael-brenner/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2fThxKH
•Twitter: https://twitter.com/BrennerMichael
•LinkedIn: https://www.linkedin.com/in/michaelbrenner
•Facebook: https://www.facebook.com/michael.b.brenner
•Book – The Content Formula: http://amzn.to/2eCcHj4
•Website: https://marketinginsidergroup.com/

Ann Handley sits down with us at MarketingProfs’ B2B Forum to discuss her latest book, Everybody Writes, and why slow marketing is a practice you should consider in 2017.

I cannot thank Ann enough for the impact her content has had in my life. In fact, it is the perfect case study of how to market well to a person and have them become a part of your audience and your customer base. Listen to her considerations of the reader in advance, and how the book comes from a desire deep in her life that she had to get out. These massive pieces of content that are considered by some masterpieces don’t just form out of mid-air. During the interview, Ann described the how she used other author’s work as guides she used along the way, such as E.B. White’s, The Elements of Style.

Later in the show, we discuss the idea of Slow Marketing. In this approach, you slow down your marketing efforts to make sure there is true value delivered. I love this concept and see it ushering in the conversations we will have as modern content marketing grows into the 2.0 stage of life. Concepts like agile marketing, account-based marketing, and video marketing, paired with ideas of a slower pace, allow for us to see the consumption patterns of an audience and determine the best cadence for the content they want.

This podcast is a shorter show but is jammed packed with goodies. We will continue publishing the shows from B2B Forum on Mondays and Fridays until we January.

I would love your thoughts and commentary on the share. Email me at [email protected] if you have something you would like to share.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b-show-24-ann-handley/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url:
•Twitter: https://twitter.com/MarketingProfs
•Twitter – Ann Handley: https://twitter.com/AnnHandley
•LinkedIn: https://www.linkedin.com/in/annhandley
•Facebook: https://www.facebook.com/ann.handley
•Book – Everybody Writes: http://amzn.to/2ekPnmK
•Website: http://www.annhandley.com/

I love it when I get to sit down and chat with Andrea Fryrear about Agile Marketing. It is one of the reasons I saved this show for the last from Content Marketing World 2016. In this show, Andrea and I discuss the state of Agile Marketing and her new community, the Agile Marketer.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-23-andrea-fryrear/

Additional Links:
• iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
• Sharable Url: http://emktr.co/2fuAN1x
• Twitter: https://twitter.com/andreafryrear
• LinkedIn: https://www.linkedin.com/in/afryrear
• Corporate: http://www.foxcontentltd.com/
• The Agile Marketer: http://theagilemarketer.net/

We all have to deal with change in our companies, but when it happens inside our marketing teams, it can be very hard. In this show, Jennifer Harmel, Executive Vice President at Annuitas, shares with us on how she helps her enterprise clients come up will a great strategy, create amazing content, and optimize it for success.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-22-jennifer-harmel/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2f4wCGc
•Twitter: https://twitter.com/JenniferHarmel2
•Annuitas – Twitter: https://twitter.com/_ANNUITAS
•LinkedIn: https://www.linkedin.com/in/jennifer-harmel-4117273
•Corporate: http://annuitas.com/

On this show, Corey Morris, Director of Digital Strategy at ER Marketing discusses some of the changes in SEO we have seen over the last few years and why it is important as SEOs to start to consider strategy. Corey and I go back a few years as he is not only a friend, but our offices are only 100 yards apart.

Corey is one of the best SEOs I know and I can’t wait to get my next chance to talk to him about the changes coming in January.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-21-corey-morris/

Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url: http://emktr.co/2eXuKPj
•Twitter: https://twitter.com/coreydmorris
•LinkedIn: https://www.linkedin.com/in/coreymorris
•Corporate: http://www.ermarketing.net/

Andrew J. Herkert, Chief Revenue Officer, and Sam Annala, Director of Business Development of TruScribe join us at Content Marketing World to share their insights on video marketing and the use of animation. Starting with a one-man whiteboard video company, TruScribe has grown into a diverse company with software and services for their customers.
We continue to hear marketers need to embrace storytelling, as well as the need to drive engagement with new media types. Video marketing is an amazing way to create engagement, and now live action is not the only way we can do it. Now, we have research that shows we can communicate better with these different forms using iconography, color, and motion. Throughout the show, Andrew and Sam share their stories on how TruScribe helps their clients tell more engaging stories.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-20-truscribe/
Additional Links:
•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828
•Sharable Url:
•Twitter – TruScribe - https://twitter.com/truscribevideos
•Twitter – Andrew: https://twitter.com/ajherkert
•Twitter - Sam: https://twitter.com/sammyannala
•LinkedIn - Andrew: https://www.linkedin.com/in/ajherkert
•LinkedIn – Sam: https://www.linkedin.com/in/samannala
•Facebook: https://www.facebook.com/TruScribeVideos/
•Corporate: http://truscribe.com/

Matt Heinz, President of Heinz Marketing, joins the show at Content Marketing World to talk about 50 essential content marketing hacks that marketers can use today to make your efforts work better. In this show, we start off the conversation on how to be agility in marketing can help lay the framework for adopting the tools he suggests.

Throughout the rest of the show, we learn why Matt is so excited about the field of marketing and sharing his thoughts with others through social media, writing, podcasting, and conference presentations.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-19-matt-heinz/

More Links:
https://twitter.com/HeinzMarketing
http://www.heinzmarketing.com/
https://www.linkedin.com/in/mattheinz

Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Like many of you, I have always been fascinated with flight and the craft of aviation. There is something about that run across the runway and that moment of liftoff. In this show, Mike Turner, Senior Marketing Manager at Textron Aviation, tells us all about the approach he takes to market to pilots, businesses, and the other personas at Textron.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-18-mike-turner/

More Links:
https://twitter.com/av8r2000
https://www.linkedin.com/in/mikedturner


Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828