Enterprise Marketer Podcast - Conference

To say things have changed a little for Pamela Muldoon in 2016 would be an understatement. She has a new home, new town, new career path, and a new outlook on her podcasting.

In this show, Pamela and I discuss marketing automation, helping attract leads for our clients, alternatives forms of content than traditional blogs and articles for content marketing, what it means to have a hobby of marketing, and of course, podcasting.

Pamela also mentions her ambitions of launching two new podcasts, one for voice professionals and another daily content strategy podcast.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-17-pamela-muldoon/

More Links:
https://www.linkedin.com/in/pamelamuldoon
http://pamelamuldoon.com/
https://twitter.com/pamelamuldoon

Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Jonathan Kranz, the author of Writing Copy for Dummies, joins the show at Content Marketing World to talk about copywriting. Words on the page, whether that is digital, voice, or print, are still the most important aspect of content marketing. You can have great images, amazing video, but the story gets told with the written word. As we get into the show, we learn more about looking at copywriting as storytelling when you approach reaching your audience. There are tons of amazing takeaways during this interview, and we hope you enjoy.

Ira Apfel, Director of Communications and Editorial Content for the Association of Financial Professionals, is a man who wears many hats. Working for a nonprofit association, he has to deploy assets to the members, through many different mediums and tactics, on a consistent basis to keep enrollment high and the value of the organization strong. In this show, I chat with Ira about his digital, social media, print, and podcast strategies. This interview is a great case study of someone who is doing a great job at deploying a content marketing strategy.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-15-ira-apfel/

More Links:
https://www.linkedin.com/in/iraapfel
https://twitter.com/IraApfel
https://itunes.apple.com/us/podcast/afp-conversations/id1156526674?mt=2
http://www.afponline.org/publications-data-tools/publications/afp-exchange-magazine
https://youtu.be/j_l9qqgqPe4

Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Jessica Best, Director of Data-Driven Marketing at Barkley, is one of my favorite Kansas Citians who is my go-to podcast guest because of her depth of knowledge. Jessica joins the show to talk about data-driven marketing with a focus on email.

There are so many tips, and tricks are in this episode from Jessica, and if you are an email marketer, this one is for you.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-14-jessica-best/

More Links:
https://www.linkedin.com/in/jessicalbest
https://twitter.com/bestofjess
http://www.contentmarketingworld.com/speakers/jessica-best/

Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

To say Nicole Smith's role at Dell is complicated would be an understatement. Like most companies that have grown rapidly, Dell has seen a lot of mergers and buyouts. As these teams come together, Nicole gets to be a part of making the efforts work together as well. Since Dell has a very mature team of Content Marketers, they get to drive beyond email subscribers and online articles and get into new areas where content integrates with context.

In this show, we get into the idea of experiencing content in a new way, the integration of engineering and marketing, and how the marketing team gets scrappy at Dell.

Laura Creekmore, President of Creek Content, joins the show from Content Marketing World to talk about her approach to content strategy. At the show, Laura taught a Content Strategy 101 workshop to help teams get started on the right foot with a documented strategy. Laura gives us some great insights to content governance, strategy, and the basics of knowing your audience and business goals.

We love the advice Laura gives when she says, "You don't need to ask permission to practice your craft." You were hired to be the marketer, and you know how to practice the art of marketing, so go out and do what you know is best.

Full Show:
https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/cmworld16-show-12-laura-creekmore/

More Links:
https://twitter.com/LauraCreekmore
http://lauracreekmore.com/
https://www.linkedin.com/in/lauracreekmore

Podcast:
https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828

Buddy Scalera is a very unique person. Not only does he have a passion for understanding content strategy in healthcare, but he also is a freelance comic book writer for Marvel! In the world of comic books, or graphic novels, the images shown help drive your imagination, internal narration, and lead you to define the story your way. As content marketers, we too can harness this power of story to drive not only textual content, but using visuals like photography, illustrations, and video to enhance the story.

In this show, Buddy shares some of the wealth of knowledge he has on the art of telling stories and gives us some great examples and ideas on how to get started. He drives home the idea of learning outside of the practice of marketing and adopting a "side hustle" to sell your ideas and creativity while testing concepts for marketing.

Near the end, Buddy shares one piece of advice we all can take away from, and I want to point out specifically: Stop talking at your customers and start listening to them.

Additional Links:
http://www.buddyscalera.com/
https://www.linkedin.com/in/buddyscalera
https://twitter.com/buddyscalera
http://comicbookschool.com/about-buddy/

Ardath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education.

In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where the customer is in the journey, based on a comprehensive plan of attack.

I love every opportunity I get to sit down and chat with Carla Johnson. She is a wealth of information about customer experience and is very much in tune with the challenges marketers face today.

In this show, we start the conversation with the importance of ensuring the peers in your organizations understand the customer journey and are a part of the conversation.

Then we get into what it means your commitment needs to be on your content marketing strategy. Carla says, "If you are only partially committed to that content strategy, it is always easy for something else to take a higher priority."

Throughout the show Carla drives deeper into the components of a good story, the meaning behind a story arc, and how the Experiences Era of marketing is taking shape.

Rand Fishkin has to be the most engaging person on the planet who is talking about SEO. On this show, you get to take part in my own personal Whiteboard Friday, or interview, with Rand, the Wizard of Moz. We get into some great topics like content amplification, how the Northwest has molded culture at Moz, why it is important to embrace new voices in your organization to gain the benefits of diversity, and what content marketers should do if they are starting work today without a strategy.

https://moz.com/about/team/randfish
https://twitter.com/randfish
https://moz.com/rand/