Enterprise Marketer Podcast

Most Agile Marketers find their way to Agile due to the influence of a technical person in their life. A spouse, a friend, or a former career. However, for Marti Konstant, Founder of Konstant Change, was attracted to the approach due to the Project Management aspects of the approach.

Marti states, "I think Project Management sounds kind of boring when you think, 'Oh, I am going to be a Project Manager when I grow up. But if you think, 'I am a Marketing Project Manager and I get to help complete campaigns,' it brings a whole new level of interest and excitement to it."

Agile is finding a new home in nearly every business unit in the organization, but what about using it to help you build your career? In this show, Marti Konstant describes her approach to coaching individuals into using Agile methodologies to their careers.

Biography

Marti Konstant is a tech marketing veteran and growth hacker focused on kickstarting market demand for startups and B2B tech companies. As Vice President of Marketing at Open Kernel Labs, Marti defined the mobile virtualization space and created demand within the global mobile device market; taking the company from launch to emerging growth stage. OK Labs software is now in 1.5 billion mobile handsets worldwide.

She builds on a competence in tech sales and marketing experience in companies such as Apple, Tellabs, Clear Communications, and Open Kernel Labs (OK Labs).

Marti began her career as a communications designer, headed up her own marketing communications firm, and launched marketing and branding programs for companies including Westell, Tellabs, Mobius Management Systems and Platinum Technology (CA Technologies). Later, as VP of Marketing at branding consultancy zünpartners, she pioneered process-driven brand research and integrated the voice of the customer to build and position brands for market success.

Marti earned a Bachelor of Fine Arts in Graphic Design from the University of Illinois, and holds a Master of Business Administration from the University of Chicago Booth School of Business. Other points of distinction: creative catalyst, persistent optimist, and avid long distance runner.

Links
Twitter https://twitter.com/martikonstant
LinkedIn https://www.linkedin.com/in/martikonstant/
Instagramhttps://www.instagram.com/martikonstant/
Web http://agilecareer.com/
Corporatehttp://www.konstantchange.com
Book

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-12-marti-konstant/

http://emktr.co/EMP-12

Amanda Todorovich and I discuss what has been going on with her team at the Cleveland Clinic and what attendees can expect at the Content Marketing World Health Summit. - http://contentmarketing.go2cloud.org/SHG

Biography

Amanda Todorovich is the director of content marketing at Cleveland Clinic. She manages a team of writers, designers, digital engagement strategists and project managers to serve enterprise content needs both on- and off-line. Her team is responsible for the #1 most-visited hospital blog in the country, Health Essentials (health.clevelandclinic.org). Amanda joined Cleveland Clinic in February 2013, after serving for four years as chief content officer and co-founder of MedCity News, one of the fastest growing online publishers in the healthcare and life sciences industry. With more than 15 years of storytelling experience, Amanda is passionate about finding innovative ways to leverage every piece of content her team produces.

Links
Twitterhttps://twitter.com/amandatodo
Facebook
LinkedInhttps://www.linkedin.com/in/amandatodorovich/
Instagramhttps://twitter.com/amandatodo
Webhttp://contentmarketing.go2cloud.org/SHG
Corporatehttp://health.clevelandclinic.org/
Book

https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-11-amanda-todorovich/ or http://emktr.co/EMP11

The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience.
In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising.

Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began her career as a journalism student with an emphasis on investigative journalism. As a budding storyteller, she quickly found the market did not have a lot of opportunity for a journalist. Not letting this stop her, she made her way to the Huffington Post, where she got her start in Branded Content and Native Advertising.

After HuffPo, Melanie landed herself at the New York Times, where she worked with the team that is now known as TBrand Studio. There, she helped lay the foundation for other traditional print media companies to join the ranks of the Times by starting to produce content for brands that is distributed on their channels.

One of the pieces she worked on was the Orange is the New Black piece that showed how the prison system in LA County operated and how women in prison were treated compared to men. This campaign was a masterpiece in the making, as the team put together infographics, 1500 words of newsroom-quality content, and three mini-documentaries. Little did the team know, but they were creating one of the most referenceable pieces of Branded Content and would kick off a new way of looking at brands and media companies working together in the digital age.

Now, publishers like the New York Times and the Boston Globe can augment their revenue channels beyond subscriptions and traditional advertising, with this intelligent approach of leveraging talent and audience to help brands tell stories.

Throughout this show, we dive into the numerous topics surrounding Branded Content and Native Advertising, and Melanie gives us a proper definition and examples of what the terms mean and how they are executed.

Guest Host Name/Title: Melanie Deziel, Founder of The Overlap League

Bio: Melanie Deziel is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy. Melanie is the former Director of Creative Strategy for Time Inc., where she led ideation for sponsored content programs across 35+ publications, and was the first editor of branded content at The New York Times, where she conceived and wrote in-depth pieces sponsored by advertisers, including the “Women Inmates” piece created in partnership with Netflix and Orange Is The New Black and the “Grit & Grace” feature on The New York City Ballet presented by Cole Haan, which earned the OMMA for Best Native Advertising Execution in 2014 and 2015 respectively.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-10-melanie-deziel/

Additional Links:
•Twitter: https://twitter.com/mdeziel
•LinkedIn: https://www.linkedin.com/in/melaniedeziel
•Website: http://mdeziel.com

Some brands just get it. They have been digital natives for a while, place a significant focus on the happiness and success of their customers, and leverage the tools available on the web to reach their audiences.

However, most brands don’t. Their inability to navigate the rapid changes ecosystem on our digital world leaves them without a clue and wondering how they got here.

On this show, Jeff sits down with Travis Wright and Chris Snook, authors of Digital Sense, to discuss the digital landscape and the system they have developed called the Experience Marketing Framework, to help marketers learn more about their customers and produce valuable experiences for them.

Guest Host Name/Title: Travis Wright, Co-founder of CCP Digital
Chris Snook, Co-founder of Launch Haus

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-09-digital-sense/

Additional Links:
•Twitter - Travis: https://twitter.com/teedubya
•LinkedIn - Travis: https://www.linkedin.com/in/teedubya
•Twitter – Chris: https://twitter.com/chrisjsnook
•LinkedIn – Chris: https://www.linkedin.com/in/chrisjsnook
•Book – Digital Sense: http://amzn.to/2l58rt0

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms.

In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.

One of our favorite quotes from Jayme is when she describes herself as “not into science, but an arts-type person.” Most marketers have degrees with an arts focus, have embraced the creative side of the craft for years, and can’t remember the last time they used the more complicated statistical formulas they were taught in high school or college. But this is not a stance we can hold anymore. No matter what the size of our team, we have access to data that can allow us to make strategic decisions about what content is working and what we should do next.

Guest Host Name/Title: Jayme Thomason, Founder of Brink Insights

Bio: Developing an innovative, growth-focused company is not about new tools and tactics. Today’s digital environment demands adopting repeatable cycles of growth behaviors to rapidly test, learn and apply. Jayme Thomason, Founder of Brink Insights, blends her background as an agile marketer, marketing technologist and content strategist into engagements that get results for her clients.
Jayme has spent her 12-year career solving the most complex digital marketing challenges for companies of all sizes. She has built several successful businesses, including a software company, DivvyHQ and her latest venture, Brink Insights, where her team helps companies analyze the results of their marketing activities, uncover hidden opportunities for growth and simplify down to the core drivers of business.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-08-jayme-thomason/

Additional Links:
•Twitter: https://twitter.com/jaymethomason
•LinkedIn: https://www.linkedin.com/in/jaymethomason
•Facebook: https://www.facebook.com/jayme.thomason
•Website: http://www.brinkinsights.com/

Jay Acunzo, a professional speaker and the host of the Unthinkable podcast, joins the show to talk about the creative process in marketing.

Jay describes his start in marketing through sports journalism and a stint a Google helping agencies and business understand advertising. Now he is known for his ability to narrate a great story and leave the audience in a place of growth and wonder, at both in-person events and on the air with his podcast.

Throughout the show, we talk through some of the interesting paths we have seen that helped us grow in creativity and share our processes for continuing the development of those creative muscles.

We close out the show with a familiar question for the Enterprise Marketer Podcast, if Jay could go back in time and tell himself something around the creative process, what would that be? His answer is one we all can learn something from today.

Thank you, Jay, for joining the show. We can’t wait to run into you again at a marketing event, where you are sure to captivate the minds and hearts of the audience.

Name/Title: Jay Acunzo, Host of the Unthinkable podcast, writer, and keynote speaker

Bio: Jay likes to joke that he's the world's most craft-driven content marketer, obsessing over the stuff inside what we create. He is currently the creator and host of the podcast Unthinkable, a story-driven exploration of what it takes to for marketers to do exceptional work in a world where it's never been easier to be average. When he's not working on his show, he's traveling the world teaching marketers to create content that stands out in all the noise.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-07-jay-acunzo/

Additional Links:
•Twitter: https://twitter.com/jayacunzo
•LinkedIn: https://www.linkedin.com/in/jayacunzo/
•Snapchat: http://snapchat.com/add/jayacunzo
•Website: http://unthinkable.fm/
•ITunes - Unthinkable: http://bit.ly/unthinkablefm
•Stitcher - Unthinkable: http://bit.ly/unthinkablestitch
•Google Play – Unthinkable: http://bit.ly/unthinkablegoogle

Have you ever thought about starting your podcast? Maybe for your company or just one of those passionate hobbies you have. Considering getting in front of a microphone and pressing the record button can be one of the most exhilarating ways to create a piece of content. It’s just you, the audience, and your thoughts.

However, there is a lot to think about before recording that first show. In this episode of the Enterprise Marketer Podcast, we share a session recorded recently with a panel of experts about podcasting. The event was held by the University of Missouri St. Louis School of Business (UMSL Business) and featured several regional podcasters with a wide variety of audiences.

Did you miss this event, but want to ask these guys some questions? This year at the Midwest Digital Marketing Conference, another panel will present their thoughts on podcasting if you would like to get a few questions in for your show.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-06-umsl-podcast-panel/

Additional Links:
•Twitter - Vernon Ross: https://twitter.com/RossPR
•Twitter - Mich Hancock: https://twitter.com/mich_hancock
•Twitter - Jeff Julian: https://twitter.com/jjulian
•Twitter - Jade Harrell: https://twitter.com/raregemonline
•Twitter - Caryn Tomer: https://twitter.com/CarynTomer
•Twitter - Michael Green: https://twitter.com/aMikeGreen

Heike Young, Content Innovation Lead at Salesforce, joins the show this week to talk about podcasting. She shares some great insights she has learned with the launch and maturity of the podcast she co-hosts for one of the largest software companies in the world.

Heike started her career in the publishing business working with the For Dummies books. Later she joined an agency and started to build momentum in the content marketing space. Moving from the agency, she started working for ExactTarget on the content marketing team which later became a part of Salesforce during an acquisition.

At Salesforce, she has one of the most amazing roles I have heard of, and more marketing teams should consider it. Her role is to try new things and help lead the charge into new forms of media for their content marketing efforts. Podcasting is one of those media types she has invested heavily.

Throughout the show, we talk about the technology, strategies, content amplifiers, statistics, tools, and formats of podcasting. We had to stop recording, but this show is not over. We can’t wait to have Heike back to continue the conversation.

Resources:
•Please, Please, For The Love Of God: Do Not Start a Podcast by Ryan Holiday
•Edison Research 2016 The Podcast Consumer

Name/Title: Heike Young - Content Innovation Lead, Salesforce

Bio: As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them do their jobs better. She hosts Salesforce's award-winning podcast, the Marketing Cloudcast, and manages content creation for e-books, blogs, and interactive websites. Heike is a former book editor and social media manager. Her writing and quotes on marketing have been featured in Forbes, VentureBeat, Entrepreneur, and beyond. You can find her speaking about digital marketing at events like Dreamforce and Connections.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-05-heike-young/

Additional Links:
•Twitter: https://twitter.com/YoungHeike
•LinkedIn: https://www.linkedin.com/in/heikeyoung
•Instagram: https://www.instagram.com/youngheike/
•Website: http://www.heike-young.com/
•Podcast – The Marketing Cloudcast: https://itunes.apple.com/us/podcast/the-marketing-cloudcast/id1034077637
•Stitcher: http://www.stitcher.com/podcast/heike-young-salesforce/marketing-cloudcast

Do you really need an SSL certificate for your Content Marketing efforts? This is the question Christoph Trappe and Jeff Julian tackle on this Enterprise Marketer Podcast.

Recently, Christoph published an article on his finding from his blog and the migration to HTTPS for content. Since August of 2014, Google has made the use of HTTPS as the default content delivery vehicle a ranking signal on the search engine. However, the majority of sites remain insecure due to the uncertainty of the benefits and the potential disaster that can occur when changing the URLs for all your content.

In this show, we dive into why you might consider moving to and SSL-secured site, the process and early results Christoph found, and a little bit on live video via social.
Company/Title: Senior Director of Content Marketing, MedTouch

Bio:
Christoph Trappe is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger, and author. His digital initiatives have been recognized globally. He is currently helping hospitals across the United States share their authentic stories. The IMA named him Internet Marketer of the Year in 2015.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-04-Christoph-Trappe/

Shelly Lucas joins the Enterprise Marketer Podcast to discuss her role as Content Marketing Director for Dun & Bradstreet. In this show, Shelly shares how she got her start in marketing and how her roots in Literary Theory gave her the storytelling skills she needed to create amazing content.
As Content Marketing Director, Shelly works with several teams in the organization and the structure her team has placed around the persona and not the business unit, helps her learn more about the audience and share those insights with other groups.
Finally, Shelly leaves us with some advice she would have told herself when she got started. If you are an enterprise marketer, this show has some great insights you will want to share with your team.
Company/Title: Content Marketing Director, Dun & Bradstreet
Bio:
Shelly (@pisarose) has 15+ years of experience delivering value and results through B2B social networking, public relations, corporate communications, analyst relations, and marketing programs for organizations ranging from global Fortune 200 companies to small, not-for-profit businesses. Shelly holds a B.A. in English from Central College and an M.A. and Ph.D. in Literary Theory from the University of Nebraska-Lincoln.
Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-03-shelly-lucas/
Additional Links:
•Sharable Url: http://emktr.co/2hj2BVW
•SlideShare: http://www.slideshare.net/pisarose
•Twitter: https://twitter.com/pisarose
•LinkedIn: https://www.linkedin.com/in/shellylucas
•Website: http://www.dnb.com/marketing/media/mission-possible.html