Enterprise Marketer Podcast

In 2015, I became fascinated with the intersection of marketing, software development, and design in the pursuit of driving an amazing experience with the digital properties we produce. During this time for me, two of the guides I used to help me understand more about customer experience were Robert Rose and Carla Johnson. In their book, Experiences: The 7th Era of Marketing, I found a fantastic plan, along with great detail and research into why the approach was constructed the way it was, that really helped me in my efforts. In this podcast, I sit down with both Carla and Robert to find out more about their backgrounds, why customer experiences are so important, and how we can incorporate new approaches into our marketer efforts to create them.

Full Show: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/experiences-with-robert-rose-and-carla-johnson/

Sue B. Zimmerman was gracious to co-host the Enterprise Marketer Podcast this week to discuss Instagram. During this show, Sue shares some of the great resources she offers business owners or marketing teams to build their brand on Instagram. We not only discuss the positive approach to a strategy but spend several minutes on the conversation of what not to do.

Since Instagram is all about community, Sue shares some great insights into the interactions she has with her community and why it is so important to her to be authentic and also protect her community. Jeff describes what the term community means to him and get into some of the communities he has developed over the years and how much love enters the equation along with empathy.

Sue always has some great resources available, but you can attend one of her free webinars on 12/7 and 12/8 by registering at http://suebzimmerman.com/freewebinar

Don’t forget to tag an Instagram post when you listen to the show with “#SueBMadeMeDoIt @enterprisemarketer”

Bio:

Sue B. Zimmerman, aka the Instagram Gal, is a master at Instagram for Business. She teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. Sue even manages best-selling author Michael Port’s new Instagram account! A Creative Live Instructor, Sue is the founder of the online Instagram course Insta-Results, the author of the #1 eBook Instagram Basics for your Business, a Speaker and Business Coach.

Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-02-sue-b-zimmerman/

Additional Links:
•Sharable Url: http://emktr.co/2hgaect
•Instagram: https://www.instagram.com/theinstagramexpert/
•Instagram – Personal: https://www.instagram.com/suebzimmerman/
•Twitter: https://twitter.com/SueBZimmerman
•LinkedIn: https://www.linkedin.com/in/instagramexpert
•Website: https://suebzimmerman.com/blog/
•Planoly: https://www.planoly.com/
•Later: https://later.com/