Enterprise Podcast Network

Liza Nebel, the Co-Founder, President & COO of BlueOcean, the first company to offer million-dollar brand audits in seven days for $17,000 joins Enterprise Radio.

Using its AI-powered strategy engine, BlueOcean mines, analyzes and triangulates hundreds of data sources to arm brands with insights into how to unlock growth relative to competitors with strategic marketing recommendations that can be acted on immediately to drive overall brand equity and health.

Listen to host Eric Dye & guest Liza Nebel discuss the following:

* Can you provide our listeners with a brief background on your experience, role at BlueOcean and past companies you’ve previously worked at?

* Tell us more about BlueOcean and why there’s a market need for your company’s solution?

* How can brands leverage consumer sentiment, brand awareness and competitor ranking to re-prioritize strategies?

* How can AI close the gap that 3rd-party cookies have created and inform more accurate marketing and branding strategies?

* What does BlueOcean’s corporate roadmap look like in the next 3-6 months?

Liza Nebel is currently the Co-Founder, President and COO of BlueOcean, the company providing Brand Strategy as a Service. Liza has spent the last 20 years driving brand and marketing strategies for AT&T, Visa, Chevron, American Express, Barclays, Time Warner, IBM, and others. For her work, Liza has been recognized in SF Business Times’ Top 100 Women Business Owners.

Website: www.blueocean.ai

Social Media Links:

Facebook: facebook.com/blueoceanai

Twitter: @Blueoceanai

LinkedIn: linkedin.com/company/blueocean-ai

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John Mansfield, Chief Revenue Officer at Chemical Guys and Detail Garage, a top auto detailing company that aims to help you find your passion and make it shine joins Enterprise Radio.

Listen to host Eric Dye & guest John Mansfield discuss the following:

* How did you get your start in retail? Where have you seen successes?

* What can other franchisees or companies looking to franchise learn from this?

* What do you see for the future of retail in a post-pandemic world? What pivots did Chemical Guys/Detail Garage make that lended to success/growth?

* How did you focus on customers needs? How did you keep the in-store experience relevant?

* What’s the Chemical Guys/Detail Garage difference?

* What do franchisees need to be successful? How does Detail Garage provide a roadmap to success?

* What support did Detail Garage provide its franchisees during the pandemic?

* Why keep innovating? Where do product ideas come from? How are they tested?

John Mansfield  has spent the past 20 years working with a number of innovative consumer brands. He is currently the Chief Revenue Officer of Chemical Guys, a leading automotive lifestyle brand specializing in car care products where he is responsible for the overall revenue and market share growth strategies for the company.

Website: chemicalguys.com | detailgarage.com

Social Media Links:

Facebook: facebook.com/ChemicalGuysMfgCo

Instagram: instagram.com/chemicalguys

YouTube: youtube.com/user/chemicalGuys

Twitter: twitter.com/chemicalguys

LinkedIn: linkedin.com/company/chemical-guys

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Nick Palmisciano, CEO and Founder of Diesel Jack Media, a marketing and advertising firm based in Durham, North Carolina joins Enterprise Radio.

Listen to host Eric Dye & guest Nick Palmisciano discuss the following:

* What is Diesel Jack Media and why did you start the company during the pandemic?

* Tell us about your approach and strategy for a typical client? And who is your typical client?

* Your staff appears in many of your client campaign videos and you use dark humor very successfully, tell us more about that.

* You’re a veteran and documentary film maker, what made you to decide to open a marketing agency?

* How has your documentary film making experience helped you in building your marketing firm?

* Is there any company or entity that you would love to do their marketing and advertising?

Nick Palmisciano is the CEO of Diesel Jack Media, a full-service marketing agency that specializes in helping brands to not suck at marketing.

He has a passion for entrepreneurship, creative works spanning film, writing, and art, italian food, and combat sports.  He laments the fact that he isn’t good enough at the latter two to make a living, because that would be pretty sweet.

He spent the best and hardest six years of his life serving as an infantry officer in the United States Army.  While he was awarded various ribbons, badges, and tabs including the coveted Ranger Tab, he is most proud of being the only officer in history to train his platoon to deliver the entire opening cheer to the movie “Bring it On” for his chain of command in response to being asked to “put together a platoon mantra that really represents your unit.” To this day, he maintains that they were, in fact, “sexy, cute, and popular to boot,” despite a differing opinion from his chain of command at the performance’s end.

Upon leaving the military, Nick landed at Fortune 100 Company John Deere after a brief hiatus in business school.  While at Deere, Nick held jobs in business development and corporate acquisitions, government sales, and corporate brand licensing.  His second favorite memory at Deere was being chewed out by the VP of Public Affairs for convincing David Letterman to feature John Deere licensed products on the David Letterman Show with a well-crafted letter and a crate of green tractor toys, but without corporate permission (oops).  But his absolute favorite memory was convincing HR that we needed a John Deere Fight Club and getting them to buy the mats for it.

Things were going well for Nick.  He had a great job at a great company and he was making more money than he ever expected to be making when the higher ups reached out to let him know he was getting promoted again.

Naturally, he came in on Monday and told his boss he was quitting to commit to his hobby business and trading in his six-figure salary for a salary of $24k, disappointing his boss, his friends, and his family, because adults don’t start t-shirt companies.

A couple years prior, In 2006, Nick created Ranger Up, the first military lifestyle brand, which kicked off a decade and change of veteran entrepreneurial endeavors focused around digital marketing and social media.  Ranger Up became a leader in the veteran community, with such strong support that it has consistently landed in Internet Retailer’s Second 500 since 2012, selling over $100M in t-shirts since inception.

Concurrent to Ranger Up’s growth, Nick had the honor to corner his friend Tim Kennedy in mixed martial arts fights over the course of twelve years, ranging from small events on Indian Reservations to main events in the U...

Holden Stearns, CEO of Ace Industrial Supply, Inc. of California that distributes wholesale industrial tools to a 275,000-client base joins Enterprise Radio.

Listen to host Eric Dye & guest Holden Stearns discuss the following:

* What was your journey as the CEO of Ace Industrial Supply?

* What are the core values of business?

* How does Ace Industrial Supply work to offer customer satisfaction?

* How do you plan on growing Ace Industrial Supply?

* What contributions or charity does Ace Industrial Supply give to the community?

* How many people do you have working at Ace Industrial Supply?

* What is your best recommendation to encourage employee satisfaction?

Born and raised in the multicultural city of Burbank, Holden Stearns grew up knowing he would eventually purchase Ace Industrial Supply from his father, who founded Ace in 1983. Ace is an industrial tool supply company who sell high quality tools, industrial supplies, and safety equipment through telemarketing. Ace Industrial Supply is proud to provide approximately 400 individuals with employment and are continuously adding new members to its hardworking team.

Stearns started out part time as the executive assistant/recruiter for Ace while balancing his academic endeavors and other important life events. Having received a bachelor’s in business management from California State University, Northridge in 2016, Stearns became the Director of sales operations. Overseeing the operational side of the sales department was a critical role Stearns fulfilled and thrived in.

Eventually, through years of diligent work, Stearns was promoted to VP of sales administration in late 2017. Stearns later became the CEO of Ace Industrial Supply in early 2020 and faced unprecedented business obstacles caused by COVID-19. With the leadership of Stearns, Ace Industrial Supply fought back and thrived during a terrible economic environment.

Outside of the office, Stearns enjoy being outdoors and partakes in recreational sports like snowboarding, wakeboarding, fishing, and football. However, Stearns is most passionate about traveling, as he likes to discover and explore new locations throughout the world. He has been to every continent except Antarctica and would love to get the opportunity to travel to every continent before turning 30.

Website: https://www.acetools.com

Linkedin: linkedin.com/company/ace-industrial-supply-inc.

People also listened to this: Democratizing Data Monetization for Business

James Nicotra, COO at Brilliant Scents, a pioneer in bringing the power of scent to the home joins Enterprise Radio.

Listen to host Eric Dye & guest James Nicotra discuss the following:

* Can you provide our listeners with a brief background on your experience and role at Brilliant Scents?

* Tell us more about Brilliant Scents and why there’s a market need for your products?

* What are some market trends and predictions that you’re forecasting?

* What does your corporate roadmap look like in the next 3 – 6 months?

* Who are your ideal customers and target market?

* Any leadership advice and tips that you’d like to provide our listeners tuning in today?

Brilliant Scents has taken years to manufacture and develop into the systems which they are today. They know first-hand how hard it is to find a reliable, healthy, 100% natural way to fragrance a space. Unlike our competitors who use generic, unhealthy, chemically-infused products, we pride ourselves in manufacturing the highest quality all natural fragrances in the world and continue to pursue the highest quality products through your reviews and suggestions.

For more about Brilliant Scents click here.

Website: https://brilliantscents.com

Social Media Links:

Instagram: instagram.com/brilliantscents

Facebook: facebook.com/BrilliantScentsUS

People also listened to this: Democratizing Data Monetization for Business

Andriy Zapisotskyi, a Product Marketing Manager at Mailtrap, a service helping to fix broken emails before sending joins Enterprise Radio.

Listen to host Eric Dye & guest Andriy Zapisotskyi discuss the following:

Can you tell me more about Mailtrap?

What is email testing? What elements to test?

Should email marketers care much about it?

How email testing practices can help improve email marketing campaigns?

How email marketing has changed after COVID-19 hit?

What to expect in 2021 email marketing?

What tactics can you recommend for email marketing enthusiasts to try?

SUMMARY: Even though the pandemic affected email marketing in various ways, the core principle remained the same. Before pressing the ‘send’ button, test your emails: check email deliverability, spam scores, variables, and other elements. Experiment with A/B testing of your emails to succeed in email marketing. Think of your recipients always. Listen to them and craft emails for your customers the same as you’d want to see in your inboxes.

Andriy Zapisotskyi is a Product Marketing Manager at Mailtrap, a SaaS that helps development and product teams to inspect and debug emails before sending them to real users. Andriy has over 6 years of experience in the field of marketing & product. At Mailtrap, he’s responsible for external SEO, co-marketing partnerships, conversion & retention of a product.

Website: https://mailtrap.io

Social Media Links:

Linkedin: linkedin.com/company/mailtrap

Twitter: twitter.com/mailtrap

Facebook: facebook.com/Mailtrap

People also listened to this: Democratizing Data Monetization for Business

Lyndon Oh, the Founder and Chief Executive Officer of Ozone, a company that aims to give users the ability to control and profit off of their own internet data joins Enterprise Radio.

Listen to host Eric Dye & guest Lyndon Oh discuss the following:

* What Ozone’s vision?

* Why does the market need a new data monetization platform?

* Who will benefit using Ozone? Customers or businesses?

* What are the business benefits for using Ozone?

* How can our audience sign up for Ozone? Where do they get the platform?

Lyndon Oh, the Founder and Chief Executive Officer of Ozone. Dr. Oh is a serial entrepreneur and data scientist with more than 15 years of experience working with some of the world’s largest tech companies. Prior to Ozone, Dr. Oh co-founded Leviathan Analytics, a geospatial analytics company that was ultimately acquired by Findyr.

Dr. Oh joined Findyr as its CEO after the acquisition. Lyndon also previously served as a data scientist at Facebook and built internal engineering tools at Google. It was working for the tech giants that he became aware of how these companies were unfairly profiting off of user data. This would ultimately lead to the development of Ozone, a company that aims to give users the ability to control and profit off of their own internet data.

Lyndon holds a PhD in Economics from University of St. Gallen, Switzerland, and an M.Sc. from the London School of Economics.

Website: https://www.ozone.ai

Social Media Links:

Instagram: instagram.com/tryozone

Linkedin: linkedin.com/company/tryozone

Twitter: twitter.com/tryozone

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Anthony Sabatino, Founder and Composer at Tabletop Tunes, a mobile application that is transforming the traditional tabletop gaming experience by providing players with beautifully-composed audio tracks to accompany their gaming experience joins Enterprise Radio.

Listen to host Eric Dye & guest Anthony Sabatino discuss the following:

* Can you provide our listeners with a brief background on your experience and past companies you’ve previously worked at?

* Tell us more about Tabletop Tunes and the app’s unique features and categories.

* What’s your favorite game to play with the app?

* Love that you composed the app! Can you delve into this more and tell our listeners about how this came about?

* What does Tabletop Tunes’ corporate roadmap look like in the next 3 – 6 months?

Anthony Sabatino is a composer based in Los Angeles who studied at Berklee College of Music, dual majoring in Film Scoring and Electronic Production and Design, with a minor in Conducting. He graduated Magna Cum Laude and received the Michael Reddish Award in Film Scoring and the Richard Devine Award in Sound Design for Electronic Music. Anthony is also a graduate of USC’s Screen Scoring Program, and is a member of Pi Kappa Lambda National Music Honor Society.

Anthony has worked on over 80 different film, game, and television projects, both student and professional, ranging in many different styles and mediums. He was a Society of Composers and Lyricists Mentorship Fellow, as well as Fellow in the Recording Academy’s Grammy’s NEXT Mentoring Program. He also ran and hosted the Film Score Bros Podcast, and now currently runs the Moose Scarf Podcast as his EDM persona “Moose with a Scarf.”

Currently, he is working as a freelance composer in Los Angeles, working on various films, games, documentaries, and web-series, as well as any media projects that he finds interesting or innovative.

Website: tabletoptunes.com

People also listened to this: Concreta Legal, a trademark law firm based in Monterrey, Mexico

Alex Finnemore, Head of New Business at Theorem, an innovation and engineering firm that solves complex challenges for the world’s most admired companies joins Enterprise Radio.

Listen to host Eric Dye & guest Alex Finnemore discuss the following:

What is Theorem, and what type of services does Theorem provide enterprises?

You work with some big name companies, can you provide a recent use case for Theorem’s work?

Why is Agile important in enterprise today?

Can you tell us more about Theorem’s Product Management Training program?

What is your perspective on the emerging tech market for enterprise? How has it changed over the years? Where do you see it going in the future?

Alex Finnemore is Head of New Business at Theorem. After receiving his doctorate in physics from Cambridge focused on pattern formation in polymers, Alex made the jump to software, initially working on a mobile payments system for South Africa. Alex honed his product management skills while starting a store selling designer clothing in the UK, working at moo.com, and running the product team for Boxbee, a logistics startup.

Initially joining Theorem as a product manager, Alex now oversees their revenue team, sales strategy, and project onboarding. Alex enjoys helping companies grow using technology and by improving processes and culture.

Website: www.theorem.co

People also listened to this: Concreta Legal, a trademark law firm based in Monterrey, Mexico

Claudia Rodriguez, Founder of Concreta Legal, a trademark law firm based in Monterrey, Mexico, helping businesses deal with trademark law, intellectual property, patents, and contracts joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Legal Corner.

Listen to host Eric Dye & guest Claudia Rodriguez discuss the following:

* What is Concreta?

* What are the services offered by Concreta that could be useful to US people doing business in Mexico?

* What is the benefit of registering a trademark?

* Does a US-based trademark registration be protected in Mexico and vice-versa?

* In which cases would it be convenient to register a trademark in Mexico?

* What could be a comparative example in the U.S. of a Concreta-style office?

* What types of contracts does Concreta handle?

* In the case of starting a partnership, I am aware that they have a very peculiar service to avoid conflicts… is this true?

* Why is it important to hire your services when owning a business in Mexico?

* In the event that English-speaking clients contract services with you, do you have English-speaking lawyers to generate communication with this type of clients?

Claudia is a Licensed Attorney by the Monterrey Institute of Technology and Higher Education (ITESM) and completed part of her studies in the Universidad Pontificia de Comillas in Madrid, Spain. She received a Masters in Law in Alternative Dispute Resolutions by the Universidad Autónoma de Nuevo León and is currently pursuing a Masters in Law of Intellectual Property by the Universidad Panamericana de Ciudad de México. She is the founder of Concreta Legal, a law firm that specializes in trademark, intellectual property, patents and contracts.

Website: https://concretalegal.com

Social Media Links:

Instagram: instagram.com/concretalegal.mx

Linkedin: linkedin.com/company/concreta-legal

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