Many people look at nature while looking for natural remedies regarding their prevalent ailments. A recurrent and wearisome problem is itchy scalp. Itchy scalp can be brought on by many issues, a couple of the most prevalent being psoriasis and dermatitis. These problems affect a lot of people across the world. The impact can vary; for some people this can be a persistent and serious matter, whilst for some individuals it is often mild or seasonal. But however much you happen to be troubled by these sorts of conditions, there is certainly easy steps it is possible to take in your daily routine to help and even solve the problem.  Aloe Rid shampoo might be the answer  Repeatedly, SLS (sodium lauryl sulfate) Aloe Rid shampoo is proven to markedly benefit our hair.

Lots of individuals make use of it to increase the volume and fullness in their hair. Some others utilize it for it’s natural, non-chemical ingredients. However it may also be used to help enhance the scalp condition of individuals battling with minor cases of psoriasis or dermatitis. Should this be your reason for checking out Aloe Rid Shampoo homepage discusses at length how useful this can be for more and more people.  Aloe Vera has at times been referred to as a miracle plant. Herbalists together with healers have for a long time been working with aloe vera in balms and creams to help relieve irritated skin, sooth bites and heal burns. It’s healing and nutritional value has lately been realized by the cosmetic and shampoo industry and there are actually some terrific products offered which benefit from the medicinal power of aloe vera.

Natural amino acids inside our hair closely resemble the amino acids in aloe vera. While using a shampoo containing aloe vera, the plant extract penetrates the hair shaft and rejuvenates your hair using it’s own nutrients. Around the scalp, it goes into pores, rejuvenating healthy tissue and driving impurities towards the surface to be washed out. Aloe vera is a superb at detoxifying and stimulates new cell growth.  If you have ever suffered from sunburn, the chances of coming into contact with Aloe Vera product are very high. This plant is one of the best ways of healing sunburn faster, and prevents skin from the ultraviolet rays from the sun. But the uses of aloe vera are not only limited to the skin; it also works miracles for your hair.

How may the benefits of using Aloe Rid shampoo be the answer?  Over the years people have recognized the many health benefits of aloe vera. This “miracle plant,” as some people describe it, can been used to treat a number of different ailments and conditions. Most people recognize aloe as the gel you put on after you get sunburnt. People don’t often realize that you can use aloe for a variety of other things. There are many different products such as Aloe Rid shampoo and condition that people aren’t aware of. Aloe has many natural healing abilities that people have taken advantage of for years. If you have dry and flaky skin you should consider taking an aloe product. These products are excellent because they have many different moisturizing properties that can help improve your appearance.

People who are interested in using aloe should find the right product.  Aloe juice is also used by many health people to promote a healthy digestive system. It can be used to help increase the bowel movements by loosening up wastes and allow it to move freely. The aloe juice has also been used to help treat different stomach acidity problems. It has been known to help control the production of stomach acids, which is very useful in preventing ulcers and reducing acid reflux.

There are many different Aloe rid shampoos that are available for people to purchase. Many of the shampoos are used to help moisturize the s…

Chiropractors are trained in the management of problems relating to the backbone and joints. They can identify misalignments, areas of inflammation or weakness, and evaluate health problems through a thorough physical assessment. Chiropractors diagnose the causes of back pain, joint and muscle issues, and they treat the problem with professional, informed, evidence-based care.

You, however, are the expert in your own body, and you’re the one person who knows it best. While you may be unable to palpate and assess and make complex diagnoses about vertebrae, you are the first one to know when something’s wrong. Self-care is important, and it means looking after yourself the same way you’d look after someone else who’s important to you. Modern life can be fast-paced, and, you can sometimes feel that you haven’t got the time, the money, or just the energy to consult a professional about problems you’ve just gotten used to. But what if the problem doesn’t go away?

In general practice and specialist areas, healthcare professionals see many, many people who have waited until their problems are severe before they seek treatment. And most people even wonder what does a chiropractor do and this may be down to an ingrained feeling that they shouldn’t make a fuss, or it may be that they’re worried about the financial outlay. But catching a problem early means better, quicker recovery, and shorter courses of treatment. This helps to avoid the long-term expenses and potential loss of income associated with waiting until a problem becomes debilitating before seeking specialist attention.

You should see a chiropractor if:

You have back, neck or pelvic pain, or pain in your arms or legs.

You have had an injury resulting in problems in the back and related joints and muscles.

You feel that your work, leisure activities, or anything in your lifestyle is causing physical strain.

Pain keeps you up at night or wakes you from sleep.

Your mobility is reduced.

Work-related back, joint, and muscular pain are all too common, whether because of heavy lifting, repetitive strain, bad posture, or even an accident resulting in injury. This can cause chronic pain and reduced mobility which, as if they’re not bad enough themselves, can contribute to many serious health conditions.

Management of chronic pain can be complex and tricky, and likely to involve medication which comes with its problematic side effects. By all means, use medication to provide relief when needed; there is no need to be in pain. But remember that there may be a way to tackle the problem at its root, to identify a treatable, physical cause, and that’s exactly what chiropractors do.

There are many options for treatment. A family doctor is often the first port of call for any medical needs and can prescribe medication for short-term pain-relief if required. A chiropractor, on the other hand, will perform a holistic assessment to see what they can do to help. They aim to use physical manipulation techniques to correct any misalignments and ease any pain and swelling. They may use diagnostic tools like X-rays to help identify the cause of your pain, and if they suspect a condition that can’t be managed by chiropractic treatment, they will recommend other avenues.

A chiropractor will:

Perform a physical assessment in a way that you’re comfortable with.

Find out as much as they can about you as a whole; your activities and lifestyle, your general health and diet.

Involve you in creating a clear treatment plan to achieve a mutually agreed and achievable target.

Use diagnostic tools like X-rays or MRI scans to fully assess the problematic areas.

Aim to eradicate the problem at its source, and improve your symptoms as quickly and completely as possible.

Ensure that you fully understand and agree before…

Cindy Novotny, the original founder of Master Connection Associates who is an internationally renowned leader in sales, leadership and customer service joins Enterprise Radio.

Listen to host Eric Dye & guest Cindy Novotny discuss the following:

* What motivated you to start your business?

* What is your background in terms of mentorship?

* What do you find most challenging about your business?

* How have you, as a woman continued to be a business leader in today’s world?

* How do you support and motivate your team?

Cindy Novotny has been branded the “Radical Mentor” by thousands of executives around the world for her straight forward, no nonsense approach to leadership. Cindy is recognized by the Association of Talent Development (ATD) as one of nine most powerful and innovative speakers and has been featured in The Wall Street Journal, Training Magazine, Successful Meetings, and broadcast live on the BBC.

Cindy spans the globe speaking to vast audiences that range from line employees to top executives. She has also shared the stage with global leaders such as former New York Mayor, Rudy Giuliani. Hospitality Sales and Marketing Association International (HSMAI) recognized Cindy as one of the Top 25 Most Extraordinary Minds in Sales & Marketing.

Websites: CindyNovotny.com | MasterConnection.com

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“Marketing is telling the world you’re a rock star.

Content marketing is showing the world you are one.”

– Robert Rose, content marketing guru, and author

A more accurately descriptive name for the Planet Earth we find ourselves inhabiting today would surely be “Planet Google.” So endemically ingrained now in our daily existence, this importance placed on the digital world, and our increasing reliance upon living our lives in such a way, has never been greater, and that’s not going to change any time soon.

Let me give you an example. A rather jaw-dropping one at that. Back in 2014, according to eMarketer, your typical U.S. citizen interacted with some form of media for a total of around 12¼ hours every day. Now read that again… Yes, the average U.S. citizen. 12¼ hours. Every single day.

If the average person sleeps 8 hours a night, that means over 75% of their waking hours are spent in the marketplace. Our culture of consumerism, certainly ever-present on dear old Planet Google, clearly now has the largest marketplace. In the world: Ever. Now pick your jaw up.

Yes, Planet Google – a marketer’s dream. Each day, and every day. Makes you think, doesn’t it?

My name is Andy Macia, and I’m a continually successful digital marketing entrepreneur. So surely, you ask, being successful when you have such an amazingly large captive audience is a given, no? Hmmm… No. Slight problem – you’re not alone. Every other marketer on the planet has the same, identical captive audience. So how can you be truly successful in the digital marketplace?

Put simply, the successful are the ones who know who they’re speaking to. Are they speaking to Tom, self-employed plumber and NFL fanatic from Dogtown, Alabama, or Vanessa, a highly respected, highly successful neurosurgeon from LA? Yes, successful marketers know who Tom and Vanessa are, but, more importantly, they know what differentiates them.

Influencer Personas & Buyer Personas

The secret is this – personas. Open your dictionary (and I know you won’t do that – you’ll type the word in a search engine, followed by “def”), and you’ll see this definition of the word persona:

“The aspect of someone’s character that is presented to or perceived by others.”

In other words, know the people in the marketplace, and know their personas. Some of the personas that exist in the digital world actually influence the purchasing decisions of others, while some are happy just to spend, spend, and spend again. People who influence – influencer personas, and people who buy – buyer personas, living together in relative, consumer-driven harmony on Planet Google.

Now, let’s introduce the subject of Search Engine Optimization (SEO), which just happens to be my chosen field in the world of entrepreneurship. As a successful digital marketing entrepreneur, the complexities of SEO, and creating strategies that utilize SEO to the max, are my bread and butter, so to speak.

This is fundamentally why:

Every specifically-tailored search engine optimization strategy needs to begin by establishing the type of influencer personas and the buyer personas you wish to reach; those who influence the buying decision, and those who will invariably buy the product. It’s the basic first step; if this step isn’t taken, you are throwing your marketing campaign budget to the wind. And it will always blow away. It always does.

Identifying such personas determines who exactly your content creation and backlink generation is going to be targeting. It dictates the type, tone and language of the content, and how that content is best distributed, and through which channels.

What is a Buyer Persona?

Let’s look first at buyer personas, the people who are actually going to part with their hard-earned dollars, and invest in your product or service. The buyer p…

Big dreams open great opportunities, small dreams question your capabilities. But a long-term goal won’t lead you anywhere without enthusiasm, desire, and commitment. Sir Richard Charles Nicholas Branson, an English business magnate, sets an example how a true entrepreneur should look. By launching his first small magazine business at the age of 16, he managed to become one of the most wealthy British businessmen today. His fortune is worth an estimate of $5.1 billion and the Virgin brand is prominent throughout the world. But not all his start-ups were as worldwide famous.

Virgin Atlantic Airways Limited

Launched in 1984, British Atlantic was initially planned to fly between London and the Falkland Islands. Shortly after the rebranding to Virgin Atlantic Airways, the disagreement among the co-founders took place, which resulted in the redemption of the company by Richard Branson. Nowadays, the Virgin Group holds 51% of shares of Virgin Atlantic, which is the seventh largest UK airline, in terms of conveying people. The airline transports both cargo and people to North America, the Caribbean, Africa, Asia, and the Middle East. The operating income of the company is estimated at £153 million whereas the revenue is about £2,7 million.

Virgin Galactic

Alongside with SpaceX, Virgin Galactic aims to take people into space, as well as launch rockets for the purpose of science. Created in 2004, the company planned to start the engine of its first spacecraft SpaceShipTwo in 2009. But due to various problems Virgin Galactic faced, the launch was postpone no sooner than 2010. Since this year, more than a dozen of aircrafts were sent into space. No signs of trouble were seen until October 2014, when SpaceShipTwo crashed, which resulted in the death of Michael Alsbury. The accident didn’t stop Branson from achieving his goal, and after a two-year pause, the company launched VVS Voyager.

Virgin Hyperloop One

With the development of new technologies, transportation moves to a new level. Conveying either people or cargo is becoming cheaper, faster, and safer. In simple terms, Hyperloop is a tunnel built underground, which is capable of transporting people or items at the speed of a plane, but at a fraction of the cost of air travel. The design of Hyperloop was released by Tesla and SpaceX and the first to introduce the new way of transportation was Elon Musk. The main goal of Hyperloop One is to commercialize the Elon Musk’s innovation.

Hard Rock Hotel and Casino

Hard Rock Hotel and Casino is a resort located in Paradise, Nevada. By offering more than 600 Las Vegas slot machines, Race & Sports books, and variations of table games; the venue is one of the top casinos in Las Vegas. If you get tired of 24/7 casino games, you can rest in the hotel which has about 1,500 rooms. In the end of 2017, Virgin Group redeemed the Hard Rock’s rights and added one more facility to Virgin Hotels. It appears that the resort’s name is temporary, since there are rumors that Hard Rock Hotel and Casino will be rebranded as Virgin Hotel soon.

Virgin Records

Founded by Richard Branson, Simon Draper, Nik Powell, and Tom Newman, Virgin Records Limited was a British record label. It didn’t take long for the company to become worldwide famous, since performers like Paula Abdul, Roy Orbison, Devo, Culture Club, the Smashing Pumpkins, and more were on the list of artists. Positioning itself in the market as a thriving company, it was sold to Universal Music Group in 2012.

Conclusion:

Richard Branson teaches us a lesson that a true entrepreneur should not stick to a one-way business. His ventures are worldwide known and it appears that he is not going to stop with his start-ups.

Andre Peschong, Chief Strategy Officer at ConversionPoint Technologies that simplifies ecommerce for brands by helping them reach more customers for less ad spend and convert them into customers joins eCommerce Radio.

Listen to host Eric Dye & guest Andre Peschong discuss the following:

* We hear that the financial markets are crazy for anything “Artificial Intelligence” right now. Why do you think this is?

* How has ConversionPoint integrated AI into your technology?

* What opportunity/gap did you see in the ecommerce marketplace that led you to create ConversionPoint?

* What type of customer is currently using ConversionPoint’s technologies?

* How do companies use ConversionPoint to help boost their ecommerce sales?

Andre brings more than 25 years of experience in the capital markets, having previously structured and closed more than $300 million in capital formation. He has also co-managed three different investment fund strategies, and has served as CEO of a high-growth consumer products company. Since joining the company in 2016, he has been instrumental to ConversionPoint’s transition from marketing consumer products to commercialization of its uniquely-capable SaaS eCommerce technology stack.

As Chief Strategy Officer, Peschong is responsible for driving ConversionPoint’s long-term growth strategy, which includes strategic acquisitions and capital markets navigation, as well as transitioning the company toward greater adoption of its fully integrated SaaS eCommerce solution.

 

Website: www.conversionpoint.com

Social Media Links:

Twitter: https://twitter.com/ConversionPt

Facebook: https://www.facebook.com/ConversionPoint

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While most businesses offer an online delivery service of some kind, it’s no secret that not every business is able to offer it in-house – this is where couriers come in. With the likes of UPS, DHL, DPD and more all offering their services to consumers and businesses alike, there’s no reason as to why even home businesses can’t invest in a reliable, cost-effective service for their local and international couriers needs. But with so many to choose from, how can you really know which one is the best for your business? Here, we’ve pulled together five questions you need to ask when choosing your courier service.

How Much Do They Cost?

With improvements in delivery technology, most couriers are now able to offer fast, trackable delivery as standard without the addition of a hefty price tag which is perfect for businesses. While reaching for the lowest-priced courier may seem like the best option, especially if your business is on a budget, investigating a little more deeply into each courier and calling around to ask for any deals or discounts for mass-volume shipments could work out much better for your budget. However, don’t go for the best deal immediately. The best price doesn’t immediately mean the best service, so make sure you ask yourself the following questions first.

Do They Offer Tracking?

Catering to consumer demand is something that most businesses always aim to do, and by offering a tracking service, you’ll be doing exactly that. Transparency within the supply chain is something that businesses big and small are demanding and tracking is where this begins. The ability to track any delays, hold ups or the estimated time of delivery will not only settle your mind as a business, but your client’s minds too.

What Areas Do They Cover?

Look at your current orders – what areas are they coming from? Would the courier you’re thinking about choosing be able to deliver to that area? While most couriers will deliver anywhere across the country and most places abroad, there’s nothing more frustrating as a business or as a customer than finding out that your courier won’t deliver to a destination address. This point is especially important for remote locations and international deliveries. Talk to the courier – will they deliver to these areas? How much hassle would it be to do so? What is the pricing? From there you can work out whether it would be a worthwhile investment.

What Services Do They Offer?

Just like tracking, consumer demand often stretches to speed of delivery too. With the likes of Amazon and other industry leaders offering next day – and in some cases same day – deliveries, it’s more important than ever before for small businesses to choose a courier who can offer similar services in order to attract customers away from bigger companies. Ideally, you’ll need a courier who can offer next day delivery for an affordable price for you and your customers, and 2-3 day delivery as standard. Of course, this isn’t always possible internationally, so in this case it’s best to discuss with your courier what the best and most affordable service is for your international customers.

What Do Their Reviews Say?

Reviews are undoubtedly the best way to find out the realistic ins and outs of a company. Other businesses are likely to leave good and bad reviews when they’ve used the company before, so make sure you do your homework and take a look at what other people in your position have to say. Big-name couriers are likely to have a whole host of reviews for you to sift through, but when it comes to independent and smaller couriers, you may need to ask for references or search a little harder for reliable reviews.

Choosing the right courier for your business can be the difference between happy customers and frustrated ones. By choosi…

The Payment Card Industry Data Security Standard (PCI DSS) is worldwide accepted set of standards that intend to enhance safety when handling information of customers in the credit, debit and cash cards.

Penetration testing has been introduced in PCI DSS process. It involves testing the security of the systems that are included in the storage, processing, and transmission of information of cardholders. It should be known that penetration testing is a crucial area of compliance with the PCI DSS requirements.

Difference between Vulnerability Scan and Penetration Test

Even thou both the vulnerability scan and the penetration test are both required in the PCI DSS compliance the two do have a difference. Vulnerability scan is an entirely automated process that scans networks for vulnerabilities.

A penetration test, on the other hand, is more than the vulnerability test since a tester aims at showing the risk of the exposed vulnerabilities to a business. Penetration testing involves a lot of work and costs more unlike the vulnerability scan that only requires the automated scan.

Types of a PCI DSS Penetration Testing

There are three types of the penetration testing which are;

In the black-box assessment the tester is not given information as he/she begins the examination. In the white-box assessment, the inspector is given all details of the networks and the applications. The grey-box penetration testing may include the tester being provided with part of the information of the systems.

Scope of a Penetration Test 

The PCI DSS penetration testing is carried out on all the systems within the range of the Cardholder Data Environment (CDE).  The CDE is merely the people, process, and the applications that stores, processes or transmits the cardholder data. The method of determining the scope of PCI DSS penetration testing involves the following steps;

•    As noted in the guideline, it is essential for an organization to evaluate unique access to public networks and restricted access to individual IP addresses.

•    Penetration testing has to be carried out in internal systems/critical systems that access the information of the cardholders. It should be noted that the critical systems are systems that process and protects the cardholder’s data.

•    It is possible for penetration testing not to be carried out in a particular system. However, if the non-CDE environment is compromised, it should not at all affect the CDE.

The penetration testing is carried out on a half-yearly or annual basis. The examination is conducted by a service provider that is not in the management of the CDE. It is crucial that critical systems such as firewalls, systems that detect malicious users, authentication servers, systems that redirect e-commerce are all tested since they manage the CDE.

Importance of Penetration Testing for PCI DSS

The goal of penetration testing aims at determining whether a hacker can access the system and affect the security of files and data of the cardholders. The penetration testing also aims at checking if the scope, management of vulnerabilities, methods applied in the testing and segmentation are all in place.

Application Layer and Network Layer Testing

Application layer testing checks vulnerabilities in web applications, web services, and software integrations. Some of the areas that may require this testing are shopping carts, online questionnaires, and forms on booking. Application testing checks the operating system of an application and attempts to note areas where the information can be compromised. Application testing, however, doesn’t involve the off-the-shelf applications.

Network layer testing focus on detecting insecurity defects with infrastructure that supports the CDE environment. This includes the web servers, firewa…

Are you an established podcaster who has already built up a fairly solid fan-base over some time and already has a pretty decent library of podcasts that you’ve put hours of work into? Then maybe it’s time to bring your podcasts to an entirely new fanbase by turning your podcast content into online blogs. This gives you much more exposure and skyrockets you right into the blogging sphere.

Podcasts are Just Voice Blogs!

The first thing you have to realize if you want to go from being a podcaster to a blogger is that you’re already halfway there. Don’t agree with us? Well, see it this way: Podcasts are, for all their flair, basically just blog content in a voice medium. Most of the content you need for your blog posts have already been created – and they’re right there to turn into a blog that’s successful in its own right. Now, you already have a fanbase, and you already have content. What’s next?

Hiring a Transcriptionist

The next step is to turn your voice content into text. Many people find it very tedious to type possibly hours of audio recordings to text themselves, and for this you’ll be glad to know that you can hire a professional transcriptionist who can deliver the podcasts to you – typed out and cleaned up so you can start turning them into the blogs you know people out there will want to read.

Hiring an Editor

Already hired a transcriptionist and have all your work accessible in text? Great, then you’re almost there. Next, you might want to hire a blogger or editor to clean up these podcast transcripts – you know, double check the spelling, add some headers, maybe add a paragraph there and a sentence here. This ensures that it’s high-quality blog posts, and not just a verbatim transcript of your podcast they’re getting access to.

Post the Podcast AND the Blog

The next secret that you should know about turning your podcasts into blogs is the way that you post it. First, you might want to add some extra content to the blog-version of the podcast – that way, readers feel like they’re getting something extra above the podcast version. You’ll want to make sure that you post a Listen Here or Download link at the bottom of the blog post so people can listen to the podcast once they’re done reading the blog post. That’s really cool, right?

Get People to Share

If you want to build a successful brand from your blog and podcasts, apart from producing posts that they can get into, you want to produce the kind of posts that people can share. This means posts that are engaging and make people want to share. Shares – and the readers that come from shares – are exactly the kind of thing that makes a successful blog.

Setting up a Mailing List

As a blogger, getting repeat readership is part of the success of your blog – and one way to get on the fast-track to people coming back to your blog is by setting up a mailing list. Readers will be notified via e-mail every time you post something new – this is a good reminder for them to check back to the site every time something new comes in, and you can even have special links for members in your mailing list that will give people access to all sorts of cool special offers. People like that, and people will love your podcasted blog for it.

Get in touch with People

A blog and podcast are both great ways to get in touch with people: Find out what your readers and listeners want, and incorporate their questions or feedback into your next post or podcast – people love feedback, and they’ll come back for more.

JT Marino the Co-Founder of Tuft & Needle,  a $170+ million company known for pioneering the disruption of the mattress industry joins Enterprise Radio.

Listen to host Eric Dye & guest JT Marino discuss the following:

* Can you tell me about yourself and your entrepreneurial journey?

* What is Tuft & Needle?

* How did you scale a business to the size it now is?

* What new things are in the pipeline for Tuft & Needle?

* What’s your biggest piece of advice for aspiring entrepreneurs? Or someone with a business idea who doesn’t know what to do next?

JT Marino is the co-founder of Tuft & Needle,  a $170+ million company known for pioneering the disruption of the mattress industry.

As the visionary of Tuft & Needle, JT leads the R&D, product development, architecture, design, and software development teams. JT is a passionate storyteller, facilitator, and teacher, inspiring T&N’s most challenging and disruptive projects. Prior to T&N, JT combined principles from both design and engineering to develop innovative software products in the high-tech industry, and he has applied this same approach to disrupting the mattress industry. JT has extensive experience building and leading teams of designers and engineers, along with researchers and scientists, to develop innovative customer experiences.

JT started his career as an engineer at the world’s leading software application consultancy, where he accelerated his experience through working amongst the foremost thought leaders and tech leaders for VC-funded startups and Fortune 500 companies. He has been featured on FOX Business, New York Times and Entrepreneur Magazine, and is a frequent keynote speaker at startup and mattress industry events such as SXSW, Startup Grind and ShopTalk. JT studied computer science and mathematics at Penn State University.

Website: www.tn.com/EPN

Social Media Links:

Facebook: https://www.facebook.com/tuftandneedle

Twitter: https://twitter.com/tuftandneedle

Instagram: https://www.instagram.com/tuftandneedle

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