Enterprise Podcast Network

Victor Domine, a PR & marketing guru with expertise in the health and wellness market who handles marketing, social media and public relations for US Organic joins Entrepreneurial Fit Radio to discuss the reason to start protecting our skin from insects this summer.

Listen to host Eric Dye & guest Victor Domine discuss the following:

* Summer is almost here and we need to start thinking about bug repellents. Why is this so important?

* What is the importance of an organic product, especially when it comes to anti-bug sprays?

* How do you know that you are actually buying an organic product?

* What products do you recommend?

* Do you have any additional tips for applying bug repellent and being outdoors this summer?

Victor Domine, handles marketing, social media and public relations for US Organic. A seasoned public relations practitioner with over two decades of PR expertise. Victor has worked for leading public relations agencies including Weber Shandwick, Bender Hammerling Group, Benjamin Group, and Orloff/Williams representing brands in the health and wellness industry.

Website: www.us-organic.com

Social Media Links:

Facebook: https://www.facebook.com/USorganicGroupCorp

Twitter: https://www.facebook.com/USorganicGroupCorp

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Marama Carmichael, Head Strategist and Founder at eSense Web Design that works with growing businesses who are dissatisfied with their current website or marketing efforts helping them to get the results they are looking for joins Enterprise Radio.

Listen to host Eric Dye & guest Marama Carmichael discuss the following:

* So, what do you mean “you don’t need a website”?

* What are the biggest mistakes you see?

* There are a lot of different marketing options out there – how do you decide what to advise?

* Do you do everything for your customers or do they have to come up with everything?

* Is there a process you take your clients through?

* Can you give a couple of quick tips that people can do right now?

Marama Carmichael comes to us all the way from Sydney, Australia. With over 9 years in the web and marketing industry, she brings with her over 20 years of experience in science, sales, marketing, customer service, health and business. She founded eSense in 2009 with the purpose of helping businesses grow.

As well as her work for eSense she mentors other web professionals in how to grow their business while providing better results for clients through the Denver based company UGURUS ,

She also mentors for Australian Women in Business development group “She Business”  and speaks and trains both in Australia and the USA helping business owners get clarity on their marketing.

Marama and her team at eSense work with businesses in Australia and the United States who are unhappy with the results of their website or marketing efforts. They create strategy first solutions that actually get results.

Unlike most web people who expect you to tell them what to do, eSense spends the time to work out what you really need. Taking you through a proven process to discover and clarify your marketing and business goals,

They they take those plans and bring it into reality.

At MedihealthStrategies she does the same thing – but specifically for medical and allied health practices.

Website: https://esensewebdesign.com | http://medihealthstrategies.com

Social Media Links:

https://www.facebook.com/eSenseWebDesignAU

https://twitter.com/eSenseWeb

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Although the job market from 2017 to 2018 has significantly grown since the recession of 2008, the competition amongst qualified applicants is still fierce. The Bureau of Labor Statistics projects that from 2014 – 2024, there will be over 9 million jobs created. But for every job opening that’s posted, recruiters will see an average of 250 resumes for each position. That’s a staggering number. How on earth can you expect to stand out from such a tidal wave of applicants for every job you want to apply for?

Job search is stressful enough, and over half of current employees in the U.S. are unsatisfied with their jobs and are actively searching for new ones. Potentially, you’re competing with over half the working population of the entire country for a new job. That’s insane. It’s even more insane the amount of work you’ll put in just to get new work. Hours of researching companies, their positions, and crafting and polishing your resume and cover letter.

Your cover letter. 

While the resume gets all of the credit for being the one thing recruiters will use to make hiring decisions, the cover letter deserves far more credit. It’s the first thing a recruiter will see when looking over candidates to hire. Recruiters only have a finite amount of time to research and choose qualified candidates for an interview, and they use the cover letter as a part of a sorting process before they whittle down the applicant pool. If your cover letter doesn’t grab their attention within seconds, it’s going into the trash. All of that time you spent applying to the company is a waste if your cover letter puts you firmly into the ‘no’ pool. But thankfully, there’s a quick and easy way to get your cover letter to stand out for you. 

You delegate it. 

Unless you’re applying to writing positions, you’re probably not a writer. It takes a particular skill set to know how to formulate and draft an outstanding cover letter that’s going to differentiate you from rival job applicants. Below are three reasons why you need to delegate this crucial task to a professional cover letter writer today.

1.    Delegating will save you time and energy.

You spend a lot of time and energy researching companies and polishing and tweaking your resume. And if you’re a serious job hunter, you’re probably updating your skills with courses, internships, volunteering, or part-time work. These are way better uses of your time than spending it getting frustrated and feeling insecure about your cover letter. Let a professional take some of the work off your plate and make the job hunting process a little easier. 

2.    It takes specialized knowledge to formulate, polish, and shine a winning cover letter.

Writing is a skill, and writing something as concise and vital as a cover letter takes a unique set of experience and knowledge. A professional writer will understand exactly how to research your company of choice and your unique job experiences and put it into a winning formula to entice the job recruiter. 

3.    A cover letter is too important to scrimp on.

You need a way to stand-out from the crowd of resumes that are flooding the job position you want for yourself. In addition, while it’s true not all employers will ask for a cover letter, a third require it, and you don’t want to get caught unawares when you send in your resume. Furthermore, while some will not need one, it’s still an excellent way to differentiate yourself from the competition and catch the attention of the recruiter. 

With a professional cover letter writing service, you’ll save time and energy while on the job hunt. A professional will take the time to really understand your unique job qualifications and experience, as well as the intended company’s culture and expectations for the position they wish to fill.…

Cole Sirucek, CEO and Co-Founder of DocDoc, Asia’s leading patient empowerment company that operates in over 8 countries with more than 23,000 doctors, enabling patients to find the right care at the right time joins Enterprise Radio.

Listen to host Eric Dye & guest Cole Sirucek discuss the following:

* What is the current state of the healthcare industry in Asia and how is technology transforming healthcare?

* Can you tell us more about your company, DocDoc?

* What was your motivation behind starting this company?

* How is DocDoc different from other healthtech companies like telemedicine portals or patient review platforms?

* Considering your experience in the healthtech industry, what advice would you give to other entrepreneurs in this field?

Cole Sirucek is an investor and entrepreneur with over 19 years of experience founding, investing into and otherwise supporting entrepreneurial ventures.

Cole has founded a diverse range of businesses in his career. He is currently the Co-Founder and CEO of DocDoc, which is Asia’s largest patient empowerment company.  He is also a Managing Director of Founders Equity Partners, a direct secondary investment firm.

Previously, Cole co-founded Epic MMA Club, Asia’s largest mixed martial arts training center. He has also served as an Independent Member of the Board of Directors for Global Eagle Acquisition Corp, a US$190M, NASDAQ listed SPAC focused on the media and entertainment industry.

Cole spent seven years as a direct investor with Temasek Holdings. In this capacity, he sourced, executed and monitored investments on a global basis in the firm’s telecommunications, media and technology group. He has successfully invested over US$500M in private equity direct and secondary transactions.

Before Temasek, he was the Co-Founder and Executive Vice President of Pluto Networks, a wireless data networking company. He has formerly held executive positions in Hawaii’s State Government and has worked as a technology venture capitalist and strategy business consultant.

Cole has received numerous recognitions to include, “Asia’s 100 greatest leaders,” “The 30 most inspiring entrepreneurs of Asia,” and “The 30 Best Entrepreneurs to Look For in 2018.”

Cole attended Massachusetts Institute of Technology, Sloan School of Management (Master of Business Administration) and Harvard’s Kennedy School of Government (Master in Public Administration). In his free time, Cole is a martial artist, adventure racer, scuba diver and mountaineer.  He has completed self-supported 250KM foot races across China’s Gobi Desert and Egypt’s Sahara Desert to fund medical missions in Asia.

Website: www.docdoc.com

Social Media Links:

Facebook: https://www.facebook.com/cole.sirucek

Linkedin: https://www.linkedin.com/in/cole-sirucek-044290

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Marketing helps to spread the word out about your company which in turn translates to more sales and more profits. You can use various methods to market your company such as advertising on television, on the internet, on radio and use of signage.

While it may sound simple, marketing your company needs to be strategic so you can reach your target audience.

Here are five tips you can use to market your company

Identify your target audience

When you know who you are targeting, you can choose the right marketing channels to reach them and when. The results can be higher rates of returns from your marketing campaigns as you get more leads. You can identify your target market by determining who needs to use your product or service by considering factors such as age, marital status, geographical location and income levels.

Market using different channels

Use different channels to reach your target audience. It is not enough for you to try to reach customers using just the radio or TV. Test various channels and determine which has better results.

For instance, if you are targeting octogenarians, you may reach them more easily via newspapers than by using social media. The situation is different when you are targeting millennial since they are likely to be reached on social media than by using newspapers.

The more the potential customers hear or read about your company, the more they are likely to accept your brand and go for your product or service when they need it.

However, it is good to use visuals, especially near your business establishment by using signage to help your customers identify the location of your company and be familiar with your products and brand.  You can use sign companies cincinnati to create the kind of signage you require for your company.

Embrace latest marketing trends

Gone are the times when marketing involved advertising in newspapers, radio, and television. Now there is social media marketing, content marketing, blog influences, online video marketing and thought leadership among others. All these have changed the way marketing is done.

By embracing other marketing techniques, you will ensure that your company will reach your target audience, and sometimes even at no cost.

Test results

In most cases, you will spend money on your marketing campaign. It is essential that you should measure the results. Devise ways to know the conversion rate of a particular marketing method to ensure that the rise in sales correlates with a particular marketing channel. Find out the marketing channels that bring in better results and stick to them.

Listen to the customer

The purpose of any business is to meet the needs of customers. You cannot meet these needs if you do not know them.

You may have the best marketing plan, identify your target customers and make the best product or deliver the best service, but if it is not what the customer needs, your company is doomed to fail.

Give your customers a platform where you can hear them. Luckily, now there are social media which can connect you to your customers easily. Let the customers give their opinions, complain or praise you. Remember to address even the furious and dissatisfied customer as this will make them feel valued and also attract others since they know their issues will be addressed.

Case Lawrence, Founder and CEO of CircusTrix, the world’s largest extreme indoor recreation company joins Enterprise Radio to talk about the journey en-route to opening nearly 200 locations in just 7 years.

This episode of Enterprise Radio is working in association with the Startup Channel.

Listen to host Eric Dye & guest Case Lawrence discuss the following:

* What does CircusTrix do?

* What was your journey to becoming Founder and CEO of CircusTrix?

* What were some of your biggest obstacles you faced as you built CircusTrix?

* What are your thoughts on the experience economy and the idea that consumers are gravitating more toward interesting experiences rather than products?

* What does that mean for businesses and those looking to start their own companies?

Case Lawrence went from bankrupt real estate broker to CEO of a global trampoline park company with nearly 200 locations in just 7 years. After trying to recover from a hard hit by the recession in 2007, Lawrence was inspired to open a trampoline park after taking his sons to House of Air in California. CircusTrix provides extreme indoor recreational experiences by featuring trampolines, foam pits, parkour and obstacle courses, American Ninja Warrior training gyms and more. His company’s most recent acquisition of trampoline chain, SkyZone, makes it the largest franchisor of trampoline parks in the world.

Website: www.circustrix.com

Social Media Links:

Twitter: https://twitter.com/circustrix

Facebook: https://www.facebook.com/circustrix

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Patrick Healey, Founder and President of Caliber Financial Partners, a financial planning firm based in Jersey City, NJ specializing in investment management, retirement planning, estate planning, tax strategies, and business succession planning joins Enterprise Radio.

Listen to host Eric Dye & guest Patrick Healey discuss the following:

* In what situations would a business owner want to consider buying life insurance on his or her business partner?

* When would it not make sense to take out a policy on a partner?

* What types of life insurance policies are popular for business partners?

* Are there products other than life that business partners should consider?

* What’s the best way for a business owner to bring this topic up with his or her partner?

TIP: The untimely death of an owner can derail a small business and leave a burden on the surviving family members. With an appropriate policy, that nightmare scenario can be avoided and can protect surviving partners, family members, employees and customers alike.

Patrick B. Healey, MBA, CFP® is Founder and President of Caliber Financial Partners, a financial planning firm based in Jersey City, NJ specializing in investment management, retirement planning, estate planning, tax strategies, and business succession planning. He is a more than 20-year veteran of the financial services industry with an extensive background in structured finance, investment banking, and equity research.

He is a CERTIFIED FINANCIAL PLANNERTM holding his Series 7, 63, and 65 securities licenses and a life, accident, and health insurance license.

He earned his MBA in Finance, Management, and Entrepreneurship from New York University’s Graduate School of Business and a BA in Economics with minors in German and Accounting from the College of the Holy Cross. He is a member of the Beta Gamma Sigma business school honor society and a former NCAA Division I soccer player at Holy Cross.

Patrick is a lifelong resident of Hudson County, NJ. He is an avid traveler, endurance athlete, and wine enthusiast, and he applies this same passion for life as he does in working with clients.

Securities offered through Kalos Capital, Inc., and investment advisory services offered through Kalos Management, Inc., (“Kalos”) both at 11525 Park Woods Circle, Alpharetta, Georgia 30005. Caliber Financial Partners, LLC, is not an affiliate or subsidiary of Kalos. Member FINRA/SIPC.

Website: www.caliberfinancialpartners.com

Social Media Links:

Facebook: https://www.facebook.com/caliberfinancialpartners

Twitter: https://twitter.com/CaliberFinPar

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In the current corporate environment, it’s vital to ensure that your office space is the epitome of flexibility. Studies have shown that the only way to get the most value from your staff – one of the most valuable assets in your business – is by providing a great working space.  By doing this, you are creating a space that encourages increased productivity levels, innovation, as well as maximum collaboration.

So it makes sense why so many businesses focus on optimizing their office design. The aim of this is to switch up the dynamics, stay current, and remain competitive in the industry. But is that the right way to go? Picture this: in the next the next few years, your company’s needs will definitely change. So there is no need to box yourself in with an elaborate office setup that will take a lot of money to reinvent!

What you need is to create a workplace strategy that will not only add value, but can be easily switched up to align with your company’s needs at anytime. Here are some steps you can take to make your office space flexible:

No Walls Necessary

If you walk into any modern office, you will realize that personal office compartments are a thing of the past. Not only do they hinder future expansion, but they limit your customization options. Open office designs are a great alternative. They promote collaboration in the workplace. Also, taking the walls down is cost effective and the ultimate definition of flexibility. Be sure to implement the open office design with keen focus on enhancing a communal feel that is not too intrusive on your employees.

Incorporate Window Desks

The future is finally here! Window desks are the real deal in today’s office space setting. It’s clear that open office plans and compact spaces are the in-thing right now. So it only makes sense for you to incorporate some furniture that doesn’t take up too much space and yet doesn’t compromise on functionality.

Having several workstations set up in the windows area makes brainstorming and coming up with more ideas even easier for your team. Further, a window desk promotes great healthy habits by ensuring that you to avoid sitting down for hours on end. After all, a healthy employee is great for business!

It’s all in the Lighting

Let there be light! Any interior designer will tell you that lighting has the ability to spruce up any space automatically. Playing with some lighting options in your office will give it the best ambiance and make it feel even more fun and relaxing. Switch up the everyday mundane lights by installing colored LED strips at different workspaces and around the office. Think of quirky lamps, pendant lights and table lights among others that don’t compromise any visual aspect for your employees.

Personalized Workstations

Allow your employees to personalize their workstations by including their own accessories or even having a say in the kind of furniture or upholstery used. While it’s important to consider ergonomics, you can achieve this without ending up with an office that looks dull and soulless. Workstation dynamics not only changes how the workplace looks like, but it also has a huge hand in your employees’ productivity.

Self-assembled Meeting Pods

Instead of going through the hustle of booking boardrooms everytime people need to have a meeting, why not add some meeting pods in the office? They are usually assembled when needed and don’t require any installation. They can be shrunk and expanded at will and can even absorb any unwanted noises. These creative spaces make having meetings even easier without crowding your office space.

The property market is a hot and competitive market with low-interest rates and limited inventories which have created an ideal seller’s market in most parts of the country. On the other hand, buyers are often faced with high prices of houses, numerous bidding wars and prolonged search periods as they go into a very competitive property market. 

There are different factors which can influence the pricing value of a property, some of which are based on economic theories, population density, location and so on. Below are factors which can affect and impact property prices in 2018.

Location

The location of your home can have a great impact on its price. If your property is in a desirable location, with amenities and close to commuter links, with proximity to good schools, recreational facilities, recreational centers, and employment opportunities, the pricing value of a home will a positive impact. When a location is desirable, there is competition to move there and this, in turn, increases its price value.

Interest Rates

When there’s a rise in the interest rate, it means there’s an increase in the cost of variable mortgage payment by mortgage lenders. This is an important factor because it can lead to a decreased rate of mortgage offered by banks, which in turn reduces the monthly payment of mortgage a buyer must pay for a given amount of mortgage. 

When a mortgage monthly payment reduces, the loan becomes affordable to a homebuyer; this, in effect, can cause an increase on the size of its mortgage for which prospective home buyers are eligible to get, and this will likely lead to an increase in pricing value of properties.

Demographics

Millennials make up one of the biggest demographics and a larger percentage of first time home buyers in 2018. The demand for housing from these demographics is very enormous. This means if some people are pushed out of the market due to rising interest rates and other factors, there could still be a lot of millennials who are first time home buyers looking to buy houses, thereby causing an increase in pricing value of homes.

Economic Growth

As there is a boost in the growth of the economy and increased wages, more people would be able to buy a home. This will cause an increase in the overall demand of properties, therefore, increasing the prices of homes. Thus, making it quite the consistent demand in services from residential moving companies.

Home Upgrades

Adding upgrades to kitchens, flooring, walls and other parts of the home affects the pricing value of the home. A lot of buyers would prefer to purchase a house which is move-in-ready and will be willing to pay a reasonable price for such comfort. 

According to the National Association of Realtors, upgrades done in bathrooms and kitchens are among top upgrades cited by home buyers as some of the more important upgrades, as they represent a major expense if they had to do it themselves.

Patrick Henry, the CEO of QuestFusion and author of PLAN COMMIT WIN: 90 Days to Creating a Fundable Startup. QuestFusion provides strategic guidance to startups and emerging growth companies joins Enterprise Radio.

Listen to host Eric Dye & guest Patrick Henry discuss the following:

* It has been over a year since the last time we spoke.  Tell us what’s new with QuestFusion.

* What do you cover in the online course?

* Why are you turning PLAN COMMIT WIN into an online course?

* Other than the online course, what else has QuestFusion been focusing on?

* How can people buy your book and register for PLAN COMMIT WIN Mastery?

Patrick Henry, the CEO of QuestFusion and the author of PLAN COMMIT WIN: 90 Days to Creating a Fundable Startup is a San Diego-based entrepreneur and the former CEO of Entropic Communications. Mr. Henry is a seasoned executive, CEO, and board of directors’ member, with over 25 years of experience in managing high technology companies. Prior to forming QuestFusion, Mr. Henry is a serial entrepreneur and ran three different tech companies prior to forming QuestFusion. He took the company from a pre-revenue and pre-product phase, to a successful IPO on NASDAQ, and en eventual $1 billion valuation. Mr. Henry has raised over $200 million in funding for his companies and executed on over $2 billion in M&A.

Mr. Henry was the winner of the 2008 Ernst and Young Entrepreneur of the Year award for Technology, the San Diego Daily Transcript 2008 Top Influentials, and 2011 San Diego Business Journal Most Admired CEO. He volunteers his time helping new entrepreneurs and small business owners through his involvement at EvoNexus and Chairmen’s Roundtable.

Mr. Henry has a bachelor in Engineering Science and Mechanics with high honors from the Georgia Institute of Technology, and a MBA from the University of Southern California.

Websites: www.questfusion.com | www.plancommitwin.com

OFFER: Go to www.smartideation.com to get your guide to Smart Ideation, and five step process to creating a winning business idea.

Social Media Links:

Facebook: www.facebook.com/questfusion

Twitter: www.twitter.com/questfusion

Linkedin: www.linkedin.com/patrickhenryquestfusion

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