Enterprise Podcast Network

A logo plays a pivotal role in positioning the image of your brand in the mind of consumers. Every day you will be exposed to thousands of logos on the clothes you wear, on the phones you use and on the food, you buy. However, you are more likely to remember the ones that hold an artistic spark with them. If you take a glance on some of the top-notch logos, you will be instantly recognizing the brand due to their smart designing enclosed with a meaningful message.

What we do not realize is that logos are not just meant to symbolize our favorite brands only rather they are ingrained with robust hidden messages in or behind the symbol and in this post we are going to shed light on some of the top-tier brands logo with deep-rooted messages.

Below are hidden meanings behind 07 of the world’s most recognizable logo design, read further to know.

Baskin-Robbins

This Baskin-Robbins pink and blue logo amazingly portrays a giant “BR” that interestingly doubles as the number “31”. It is owned by the world’s largest chain of ice-cream specialty shops known as Dunkin’Brands. The idea behind this logo is articulately communicating the target audience about the fun and vigorous energy of the Baskin-Robbins brand along with its iconic 31. Here the crust of logo lies in its iconic 31 that shows its belief that their guests will have the opportunity to dive into fun new ice cream flavors available to them 24/7.

Toyota

According to Toyota, the three overlapping ovals on vehicles symbolize the fusion of hearts of Toyota’s customers and products. In addition, the background space depicts the Toyota’s technological progression along with lucrative boundless opportunities ahead. Another interesting element if you clearly notice, the overlapping ovals spelled out the word Toyota.

Hershey’s Kisses

You have probably never noticed the hidden image in the Hershey’s kisses logo. This logo is notable for their chocolate and the utilization of amusement park theme in its design. All you need to do is to turn your head to the left and you will notice that there is a hidden Hershey’s kiss inside the Hershey’s kisses logo located in between K and I.

Amazon

When you initially notice the logo of Amazon, you might have thought that the arrow only represents a smiley face, which shows that amazon core purpose is to make their customers happy. The real idea behind its logo is something unique, if you notice the arrow is pointing from A to Z depicting the fact that Amazon provides a vast variety of products for sale that ranges from A to Z.

The Bronx Zoo

Among the gigantic metropolitan zoos in the world, the Bronx Zoo is the largest one situated in the Bronx, a borough of New York City. The hidden meaning behind this zoos logo sheds light on presenting birds and two giraffes that are meant to pay reverence to the zoo’s home city. Here the essence of logo lies in between the legs of giraffes where you will notice an incredible New York’s iconic skyline.

Eighty 20

You will probably not be able to guess the concealed meaning behind this South African analytics consultancy logo (Eighty 20) unless you are good at Math. The squares in the image below exhibit the binary pattern for 1010000 and 0010100 that actually symbolize eighty 20.

LG

At first sight, the LG Electronics dark pink logo resembles much like a winking face. However, if you look deeper, you will notice that on its face nose there is a letter “L” and in the contour of the face, it is a “G”. The interesting part of this logo is that people often do not realize its face element that actually gives the brand a human touch that eventually makes it more inviting and approachable.

Audi 

It is another design of car company Audi with hidden meaning that you might have not noticed. Four rings in this image symbol…

Most of the leadership approaches used by people today are derived from popular theorists in the history of business and human resource management. They apply to all businesses whether small or big. If you are planning to start a small business anywhere in the world and have made arrangements with the work permit agencies for documentation, then it is time to equip yourself with the relevant management theories. This publication is the perfect document for you.

Henri Fayol’s Principles of Management

This French mining engineer is one of the main contributors to the management theories used in modern times. According to his analysis from the perspective of a manager, there are crucial functions of management, which include planning, forecasting, commanding, organizing and controlling.  However, this is not what he is known for. His 14 principles of management are what most, if not all, organizations use to guide their daily tasks.

Scientific Management of Frederick Taylor

He is known for initiating the study of how productive a worker can be and how to increase this productivity in the best way. The principles of scientific management have four pillars, which were derived from his research. He emphasized specialization and specialization in work to make sure that workers perform a job they are capable of doing. One of the drawbacks that came with his arguments was his lack of focus on humanity in favor of a focus on productivity alone. This hinders his theory’s full practice in today’s management of businesses and organizations.

Bureaucratic Management by Max Weber

Another common name in the study of management is that of Max Weber. His theory of management is commonly used because it promotes the use of set rules of governance in a hierarchical manner. What this means is that the top boss forms the apex of the triangle of hierarchy and that every person communicates to their juniors clearly all the way to the bottom. Another notable argument that he made is for a division of labor where each employee understands what she or he needs to do and the procedure for doing it. It rather ignores relationships and freedom among workers in favor of performance.

Theory X and Y of Douglas McGregor

Although this is not a popular theory that people use today, theory X and Y is still applicable. The two theories differ, and managers can choose the one to use in their companies. Theory X is applied if a manager feels that the staff needs an authoritative approach because they do not like the work. On the other hand, the boss can use theory Y if she or he feels that employees are self-driven and take initiative in what they do.

Human Relations Theory by Elton Mayo

The name Mayo is also common in today’s management approaches. The emphasis by this Australian psychologist was on handling employees who are not satisfied with the work they do. When he improved the working conditions, he noted that there was no change in productivity. So, he observed changes to different parameters like those of improved relations with the employees, and this worked well.

As a small business owner, you can take the right steps from the beginning by embracing these theories of management.

Many people find themselves baffled as to the differences between the often discussed office fit out and office refurbishment. Whilst both are essential and effective for a functioning and productive work environment under different circumstances, there are key differences that set them apart as two distinct options for a business.

Whilst an office refurbishment entails the process of stripping and redoing a pre-existing space, the titular fit out includes the complete fitting of a space within a building that is yet to be developed or used.

This makes an office fit out an often necessary or desired option for businesses looking to move into a brand new building or workplace. If you are a small business in the process of expanding, this can be a particularly attractive way forward for your brand. Similarly, if you are one of the growing number of entrepreneurs in the UK looking to set up shop for the first time, this gives you a chance to make a place your own from the get go, in turn helping to establish a tone for your company.

The benefits to a complete office fit out are numerous. This provides you with a completely blank canvas on which you can craft the voice and identity for yourself. A fit out also presents you with the opportunity to establish a positive company ethos from which your workforce can learn, live and develop. This can lead to a happier, and in turn, more productive workforce. All vital ingredients to a business’s success whatever the industry.

An office fit out often entails much less disruption to your everyday work, especially as any potential refurbishment work would include changes to your current office. With a fit out however, your staff are able to continue working in their current office environment undisturbed, meanwhile the fit out work is undertaken elsewhere in your new space. No lost time means zero lost custom and income, a situation every business would do well to avoid.

Perhaps the greatest aspect of any office fit out is the flexibility and freedom it can offer in regard to structure, design and every other imaginable variable that makes up a complete office. This freedom enables a professional office fit company, such as London based Saracen Interiors, to tailor your new office to the specific needs of your workers and the business itself. Once again, this will lead to a more effective team, pulling in the same direction towards the same goal. Similarly, it allows you to put in place the streamlined working practices your business may thrive on.

One overlooked pro of choosing an office fit out is the vastly decreased likelihood of coming across any practical or logistical hurdles during the process. Whilst refurbishments require the stripping and working over of a pre-established space (often already an office), which can lead to several obstacles, an office fit out faces no such issues. The aforementioned blank canvas allows a business to do (almost) anything they like. If you’re a business seeking a bespoke simplicity in your next office move, look no further than an office fit out. Putting your own stamp on the place in which you work is an often-undervalued consideration. The long-lasting impact on staff, clients and the business as a whole cannot be stressed enough.

To sum up, if you are looking to refresh your working environment in a way befitting of your business’ ethos and identity, then an office fit out is the way to go. To get the most out of your brand and the workforce at its most productive, you cannot go wrong with a fit out.

Dr. David Lenihan, the CEO of Tiber Health, a technology company that is focused on innovating medical school education and helping to solve the global physician shortage joins Enterprise Radio.

Listen to host Eric Dye & guest Dr. David Lenihan discuss the following:

* According to the American Association of Medical Colleges, an increasingly diverse population in the United States is seeing its medical needs met by an overwhelmingly white pool of doctors.  Where in the country is this most prevalent, and how does this create difficulties with facilities that are trying to provide adequate medical care for patients?

* Along with the need for diversity among physicians, another topic that you’re passionate about is the current model for medical school education.  Why is this an area of concern, and how does it impact the healthcare industry?

* You’ve implemented a technology-enabled curriculum at Ponce Health Sciences University that aims to address these two challenges: (1) increasing the diversity of medical providers and (2) upgrading traditional medical school practices to produce better prepared doctors.  How can technology be a solution for these two goals?

* What kind of results have you achieved at Ponce using this methodology?

* Can the strategy that you’re implementing at Ponce deliver benefits for medical schools that are based in the U.S. as well as medical schools in other parts of the world?

* How does the approach that’s in place at Ponce address another crucial obstacle, which is the growing shortfall of doctors across the United States?

Dr. David Lenihan is the co-founder and CEO of Tiber Health. He is committed to making medical education more accessible for students of all backgrounds and income levels. An experienced educator and medical practitioner, he has witnessed first-hand the limitations of the traditional medical school model, and endeavors to create a more inclusive and effective one.

The Tiber Health methdology is inspired by students at Ponce Health Sciences University in Puerto Rico, where Dr. Lenihan serves as President, and the Touro College of Osteopathic Medicine in New York, where he served as Dean. Dr. Lenihan has fundamentally changed the way in which medical education is taught. By flipping the classroom, personalizing curriculum, and assessing students and faculty in real-time, he has created a model that reduces costs while improving curriculum quality, graduate rates, and U.S. medical board exam scores.

Previously, Dr. Lenihan founded a system of outpatient clinics in the UK. With a Ph.D. in Peripheral Neuroscience from the University of Edinburgh, where he was also a peripheral nerve surgical fellow; a Doctor of Chiropractic from Palmer University; and a Juris Doctor from Touro University, Dr. Lenihan has studied the human body and health care delivery extensively. He has worked as a postdoctoral fellow in spinal cord injury at Washington University (St. Louis, MO), and has published over 20 scientific papers on the assessment and repair of the nervous system.

Website: www.tiberhealth.com

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Carine Rosalia, Founder of Lunch Squares, which created This & That Lunch Kit, a complete set of accessories to help make parents’ lives easier, children’s lunches healthier joins Enterprise Radio.

Listen to host Eric Dye & guest Carine Rosalia discuss the following:

* You launched This & That Lunch Kit on Kickstarter on March 21 with the slogan “Conquer the lunch box!”. How exactly do you do that?

* So is This & That Lunch Kit  like a Blue Apron meal plan for kids or is it more of a lunch box?

* Tell us about the story beyond This & That Lunch Kit.

* With a full-time career, raising a child and a child on the way, how do you find the drive to run your company?

* What’s next for Lunch Squares and This & That Lunch Kit?

Like every parent, Carine Rosalia knows the importance of feeding kids healthy, balanced, not just for their overall growth but to ensure that they have enough to sustain them through the day to focus in school. But finding ideas for what to pack in the lunch every day and actually finding the time to make can be a real challenge. And then there is no guarantee that children will actually to want to eat their lunch.

Enter This & That Lunch Kit, all the accessories that parents need to involve kids in the lunch making preparation and make easy, healthy and fun lunches in advance for the week to avoid the hassle in the morning. Carine started the concept of a lunch box kit to help make parents lives easier and children’s lunches healthier when shewas transitioning from maternity leave back to her career as an attorney in private international law. She drew from her childhood in France and brought in the expertise of a French nutritionist to come up with perfectly balanced meals with proportions just right for kids. She also designed an easy system and fun accessories to make everyday chores, like preparing the lunch box, into a bonding activity with her daughter.

Carine is launching This & That Lunch Kit on Kickstarter this month before putting her product for retail. She also maintains a blog full of kid-friendly recipes and DIY ideas based on the fruit of the season. Carine explains more about her concept for a healthy lunch box and the story or her beginnings in this interview.

Website: ThisThatLunch.com

Social Media Links:

Facebook: https://facebook.com/LunchSquares

Twitter: @lunchsq

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With more than 2 trillion searches a year on Google, putting your business at the forefront of searchers’ fingertips is vital. Consumers are searching for solutions to their problems. The keywords they’re typing in that relate to your business ideally put you at the top of their results.

But search engine optimization (SEO) has so many moving parts to put strategic thought into, it can be tough to know which strategies to focus on. SEO success is not just peppering your website with keywords you think will work and then calling it a day. If you’re new to SEO or are wondering why your efforts have stagnated, look at these four key areas where SEO success is built upon.

1. Research 

Before you created a business plan, you probably researched the market and your competitors. The same principles relate to your visibility online. It’s vital to use a tool like the Google Keyword Planner to see:

What keywords people are typing that relate to your business

How much competition there is for those keywords

What detailed, longtail keywords have the potential to bring you business, which you may not have even realized

Keyword research saves you time before writing. It can help you strategize what pages to include throughout your website. Keywords give you a better idea of types of blogs you can write as a guest author for other sites. They can also clue you in to future business developments, showing you the products and services people are searching for the most in your industry.

2. Use Keywords to Drive Content

If you’ve ever been stuck for ideas about what to blog about or how to format your website, search no further. The keywords you discover in your research are great places to start with content ideation. Keywords, including both general keywords and longtail keywords, can be used to:

Build out site navigation

Inspire blog and video ideas for your website

Develop guest blogging opportunities

Determine URLs, headlines, subheads and image tags

Keywords to drive content are only successful when they are presented in a way that engages the user. Keyword stuffing, where you’re adding keywords nonsensically throughout copy, results in penalties from Google. Use keywords to give you ideas for how to better position your product and service to users, so that your content is more likely to show up in their searches.

3. Design for Mobile

One of the simplest ways to improve your SEO efforts is to design for mobile devices. In 2016, Google reported it’s moving towards mobile-first indexing. With more than 60 percent of searches coming from mobile devices now, the shift makes sense. If your website still requires pinching, zooming and turning the screen to try and read it, you’re not only frustrating your potential customers. You’re also going to suffer on search engines.

Design for mobile by making sure your site loads immediately upon a mobile visit. All tabs and pages should be easy to navigate. The screen’s content should read easily, requiring no adjustments to the device the user is on. Buttons should be easy to click. The user experience should be seamless and intuitive. The more time a user spends on a site, the more that serves as a signal to search engines that your website engages users, so don’t drive mobile users off it by frustrating them.

4. Link Build Naturally

One of the most important signals to search engines that your business website is authoritative and trustworthy is the links that point back to it. There are several types of linking that your business should be concerned with to help SEO efforts:

Internal linking is linking to other pages within your website throughout your website. One of the benefits of internal linking is that it provides more relevant content to users. As users consume more pages, they spend …

Yuval Samson, the Co-Founder and CEO of Eyecon, an app that is a dialer for your phone and social media apps that assigns pictures automatically, as posted by the contacts in your list, on your phone and messaging contact lists joins Enterprise Radio.

This episode of Enterprise Radio is in association with the Mobile App Channel.

Listen to host Eric Dye & guest Yuval Samson discuss the following:

* Can you please tell us about Eyecon and how it came about?

* Eyecon can be used by everyone — both in business and in their personal lives.  Can you please describe the app and how it works and how it is changing how we connect with others?

* You decided early on to make the app fee free and ad free.  Can you tell us why this was so important to you?

* Your app is very popular globally.  One of the reasons is because users develop another level of intimacy with their callers.  Can you tell us why this is so important in sales and in business?

* How can we find the Eyecon app and how does it get the pictures into the various facets of the app so easily?  Does it update on its own or does the user have to do it regularly?

Yuval Samson is a serial entrepreneur, who currently is CEO and co-founder of Eyecon Global. He has a track record of leading software and mobile services companies, and an extensive software development/engineering background. Before Eyecon, he co-founded Florapps (software) and Mobillion (mobile) services.  His apps are in use globally and he is a renowned entrepreneur and technology expert.

Website: www.eyecon-app.com

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As all-natural health products become more and more of a trend, it’s easy to lose track of the various options available. With so many out there, who’s to say what’s the best, what works, and what’s worth it? While not all health products are created equal, and no health aid should be a substitute for medical attention, these three health trends could help to put a pep in your step.

Apple Cider Vinegar

“Yuck.” That’s just about anyone’s first thought. The second is usually, “Surely you don’t expect me to drink the stuff?” While the thought of tossing it back like a vodka shot might send your skin crawling, apple cider vinegar actually has quite a few health benefits–making it a quick (and highly effective) addition to your daily health routine. Apple cider vinegar helps restore your body’s pH levels, regulates blood sugar levels, lowers cholesterol and blood pressure–just to name a few! While we should all be somewhere neutral on the pH scale, most of us have an alkaline or acidic inside, and balancing that pH level can help with immune system health, weight loss, cholesterol, acid reflux, and more.

CBD Oil

You may have never heard of CBD oil, and that’s okay! But in the next decade, you might hear a lot more about it due to the fact that the US government is currently beginning to research the myriad of health benefits that it can offer. As of the most recent studies, it’s been found to have positive benefits on both the mind and the body. CBD oil has been shown to help heal damaged livers, help manage the symptoms of HIV, and even help to fight cancer cells. In addition to the physical benefits, it also helps to relieve anxiety and stress. It’s important to note that although CBD oil is derived from the cannabis plant, CBD doesn’t contain any of the psychoactive properties found in marijuana. Before resorting to traditional chemical remedies for your ailment, be sure to research the natural solutions that can help relieve your symptoms. Backed by the validity of scientific research, many reputable vendors have sprung up to support the increased need for natural remedies. The list is fascinating, so even if you haven’t yet investigated CBD oil, you can be sure that you’ll hear more about it in the upcoming years.

Chia Seeds

You might have heard of chia seed pudding. You might have even tried some chia seed jam, but you don’t yet know what all the fuss is about. Chia seeds, small, gray, and unassuming, are a superfood–and there’s a reason for their rise in popularity. The seeds are dense with nutrients and often give a huge energy boost to anyone eating them. The seeds were prized by Aztec warriors for those very properties, who claimed that one spoonful of the seeds could sustain them for 24 hours (now that’s a superfood). High in antioxidants, vitamins and minerals, and a good source of omega 3, protein, and dietary fiber, chia seeds have just about everything. You can eat them dry or soaked, but soaking tends to help release the nutrients.

When it comes to a career in psychology, there are many different pathways to choose from. Do you want to go straight into private practice, or would you prefer a group setting? Do you want to work with kids or adults? It’s a lot to consider, but it’s essential all the same.

Picking a path

Jennifer Taylor published a salient piece on Practice of the Practice covering the pros and cons of group versus solo practice. Choosing the right path for you is no easy decision. She highlights the fact that your personality type is a major viable. It should come as no surprise that extroverts are more likely to enjoy group settings, whereas introverts more frequently prefer the solitary ones. Another obvious variable is the patient population that you’re expected to treat. Joining a group practice won’t necessarily permit you much freedom of choice or flexibility, but at least you’re always likely to have clients. On the other hand, running a private practice would afford almost unilateral decision-making power over such topics, but at the cost of having a more uncertain clientele.

Private practice

Lots of psychologists hope to establish their own private practice. Doing so successfully is another story. They have to consider and balance a host of competing variables to run a business the right way while maintaining exceptional client service. A lot of people completely underestimate the business side of the equation and instead fixate too much on therapy. That’s a mistake easily avoided with some honest self-reflection and some thorough due diligence.

Get experience

Consider another qualified perspective. Tori DeAngelis at the American Psychological Association (APA) openly questioned whether or not aspiring psychologists are ready for private practice. She brings up some incredibly persuasive points. The first and most compelling point has to do with gaining practical experience within a supervised setting of fellow practitioners, some of whom are likely to be experts with considerable tacit knowledge. That’s a critically linked to her later point: develop new talents. That’s much more difficult to accomplish operating by yourself.

Group settings

Fortunately, there’s no shortage of group settings that might fit the ideal career situation. You can explore a relatively comprehensive list of career options working with kids, thanks to writers at Affordable Colleges. A standout example from the list is counseling, which is a fairly broad category itself. So broad, in fact, you will need to investigate the difference between a school counselor and a school psychologist. While both career paths let you work within a formal educational setting (i.e., K-12, private institutions, etc.) and share some overlapping responsibilities, they ultimately perform unique functions.

Get an advanced degree

Forging meaningful relationships with children is absolutely possible, regardless of which path you choose. The most important differences are expectations around adult peer interactions and the type of interventions you administer (and for what purpose). Either way, you’ll have to pursue an advanced degree in order to advance these goals. It’s never too early to begin searching for a promising school counselor program. The sooner you can align present efforts with future ambitions, the sooner you can make them a reality.