Enterprise Podcast Network

Joe Caruncho, Chief Executive Officer of Genuine Health Group, which focuses on managing healthcare delivery with an emphasis on value-based care joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Joe Caruncho discuss the following:

* We understand that you have been in the healthcare industry for some time. Could you tell us about your experience, and how it led to your recent venture, Genuine Health Group? How can a layperson understand what it is that you do?

* You’re now on your second company with revenues in excess of $100 million. What is one strategy that helped you grow your businesses?

* With companies like yours shaping the healthcare industry, what can we expect this sector to look like in the future? How will it be different?

* We know that you’ve been in the healthcare space for quite some time. Are there any other industries in which you see great potential? What are they?

* What advice would you give your younger self?

* As an entrepreneur, what is one thing you do over and over again that you recommend everyone else do?

Joe Caruncho is chief executive officer at Genuine Health Group. Prior to serving as CEO of Genuine Health Group, Joe co-founded Preferred Care Partners, a Medicare Advantage plan. As the company’s chief executive, he helped grow membership to 55,000 and generate sales in excess of more than $750 million.

For more than a dozen years he practiced corporate healthcare law, representing physicians, hospital systems, health care delivery networks, ancillary providers and health plans.

In 2004, Florida International University inducted him into its College of Business Entrepreneurial Hall of Fame. The following year he was honored as the 2005 Ernst and Young Health Care Entrepreneur of the Year for the State on Florida, the South Florida Business Journal’s Healthcare CEO of the Year, and as one of the Top 100 Most Influential Hispanics in the U.S. by Hispanic Business Magazine.

Joe served on the Florida Board of Governors, which oversees the State’s public universities and served on the Governor’s Blue Ribbon Task Force on Higher Education. He is a former board member for Florida Polytechnic University and Florida International University.

Website: www.genuinehealthgroup.com

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“All roads were leading us back to the blue box.”

Marka Hansen, President of Gap North America (October, 2010)

Back in 2010, when a fair few of you reading this were either in college or even high school, U.S. fashion retailing giant Gap, who actually hadn’t seen an in-store net profit for several years, decided to refresh their iconic brand image by altering their logo, hoping this would lead to a significant change in company fortunes.

Well, as any student knows, there are fails… and then there are FAILS. The enormous customer backlash, led through social media, resulted in Gap dropping the new multi-million dollar logo within a week, and this ill-thought out, failed marketing ploy ended up costing the company a cool $100 million. As one of my old college buddies used to repeatedly say after getting in trouble yet again for something or another, “Andy, honestly, it just seemed a good idea at the time.”

Allow me to introduce myself. My name is Andrew Macia, a successful digital marketing entrepreneur, with technology startups forming a high percentage of my ever-growing client list. The colossal subject of branding and its intelligent design is, understandably, close to my heart, every facet of which usually gets my undivided attention.

Recently, I thankfully had the opportunity to discuss at length the importance of branding legalities – in other words, trademarking and protecting your brand – with David N. Sharifi, a well-respected, experienced trademark lawyer for startups, based in Los Angeles, CA. As David told me:

“In the early stage of a technology startup, from idea to market research to product launch, the company name, or a brand name, enters the entrepreneur’s mind from a myriad of sources and inspiration. Soon after, navigating the complexities of trademark due diligence to select and adopt a brand name as the name of the product or service to be launched becomes critical.” 

Here is the full, hugely enlightening interview – 10 essential questions for startup trademark attorney – a must-read for anyone themselves navigating the raw, forceful impetus (and possible pitfalls) of their own startup.

1. Is it a legal requirement or absolutely necessary for me to register my trademark?

In the U.S., filing for trademark registration at the federal or state level is not required to obtain trademark rights because of the long-standing tradition of recognizing common law trademarks. However, common law trademark rights require actual use in commerce, which generally requires a finished product or service, and the detailed requirements may slightly vary in each U.S. state. For technology startups that are pre-launch, they may not qualify for common law trademark protection, leaving the federal trademark registration system as the only option to reserve their trademark rights until they are launched. Federal trademark protection by filing an application in the United States Patent & Trademark Office (USPTO) is usually the best option regardless for nationwide protection, with the greatest legal advantages, even if common law requirements are already met.

2. What advice can you give about my choice of trademark?

I cannot give legal advice because this is just an informational interview, and readers should consult an experienced trademark attorney before relying on the information. Below are few general best practices for trademark selection, adoption, and legal protection in the United States:

Consider federal trademark registration as the best way to protect a trademark rather than relying on common law rights.

Timing is critical in U.S. Trademark Law. The first person or company to file for a trademark application, OR, the first person who establishes common law rights, has legal priority to the trademark.

Try to pick a uni…

Every good thing comes with myths because there are always people making weird assumptions. What’s the most common reason that makes consumers not buy leather furniture? It is usually the thought that it needs extreme maintenance and care. However, the reality is that leather furniture doesn’t need as much care as linen, vinyl or cotton needs.

Leather is tough and that makes it easily maintainable. There are kinds of leather than need more attention than the other types, but it is one type of furniture that stands the test of time. You simply need to vacuum dirt out or use a damp cloth to clean it. Leather conditioner and saddle soap work well for occasional cleaning.

Myths about leather furniture debunked

Before going through the pretty collection in the Wellington’s Fine Leather Furniture, have the myths cleared about these types. Following are the myths:

You must be rich to buy leather furniture 

It is the foremost and the most misleading myth about leather furniture. It is true that this type of furniture is more expensive than fabric but people tend to save money in the long-run if they buy good quality leather furniture. Buying leather is a lifetime investment – the statement might seem cheesy, but it is true. Leather furniture lasts you for years without wear and tear. You need to replace fabric sofas in every few years as their fibers fade, wear down and pill with regular use. If you buy leather furniture in installments, you might have extra money going out every month. However, in the long-run, you will know the value for money.

Leather doesn’t last longer than fabric

It is the funniest myth that most people keep saying. Good leather furniture can outlast three fabric sofas. Leather is a natural product and it ages fine as wine. You can see its color change with time, and that’s the beauty of the product. People accept the beauty of leather because that is how it turns out to be naturally. Leather not only lasts as long as fabric furniture does, but lasts way longer than them.

Children and pet damage leather furniture

The third myth is almost coinciding with the second one. This too is an important aspect that we must consider. There are many furniture buyers who believe that this kind of furniture must not be obtained due to different lifestyle or living scenario. However, the truth is, even a person living alone will eventually wear out a product.

Large families, children or animals are not the reason why you should avoid buying leather furniture. People who are still worried about these can coat their furniture with a pigmented finish that gives added protection from pets or naughty children.

Leather absorbs surrounding atmosphere

The thought that leather furniture takes up heat and cold is absolutely wrong. The thought process comes to people who have cars with leather upholstery. Your car furnishing can go from hot to cold with sunlight and air condition. However, this is not same for the people who buy leather furniture for their home. Leather takes the temperature of the body within 10-15 seconds and that makes it enjoyable during summer months or cold season.

Now that you have all the myths cleared about leather furniture, make sure you don’t consider the misconceptions while buying. These are the real facts that will help you shop better and consider why leather is one of the best buys for your home décor. Check out the coolest options online and choose the one you want to beautify your house with.

Whether you’re looking for privacy, style, or something else, it can be a difficult task to choose window treatments. Should you head to a blind store, your local home center, or go online? How formal should you go, or how sheer? And how come your stylish neighbors always seem to get it right?

“Windows are an incredible focal point in a room and blinds and shades ought to be both enhancing and practical. Gratefully, we’ve made some amazing progress from the times of concealing them behind essential smaller than usual blinds. Presently you can spruce up a room in many routes without making a noteworthy speculation,” says a specialist.

Light and security 

Light and security – How much do you need and need? Choose whether you need your room brilliant and vaporous or more “fastened” and comfortable. Is your objective to shut out light for cozy rest in the room or hang a sheer texture in your kitchen that gives the sun a chance to sparkle in finished your farmhouse sink? Are the windows you’re covering close to the front entryway or confronting the bright side of the house? These variables will impact the styles and textures you pick.

Your financial plan 

Your financial plan, Are you furnishing only one window or the whole house? You may consider spending more on specific windows and downsizing on others. Window medications are estimated by measure, so anticipate that bigger medicines will cost more. Custom sizes and claim to fame textures, examples, and highlights additionally add to the cost. How much time and exertion you’re willing to spend cleaning Standard blinds can be cleaned at home, however are magnets for tidy and need visit consideration.

Shades

Shades in finished textures and weaves conceal soil better and are best administered to with either vacuuming or proficient cleaning. Your brightening style Is it formal or easygoing, agreeable or chic? Striking hues can be fun or sensational. Unobtrusive shades are ideal for a room designed in nonpartisan, natural hues. Do you lean toward corded styles or sleeker, streamlined cordless ones? Wellbeing Do you have youthful youngsters in your family unit and a requirement for streamlined cordless blinds and shades?

Blinds are ideal

Blinds are ideal in the event that you need tiltable supports that can be acclimated to give the sun a chance to sparkle in (or not). They offer a good looking, clean-looking custom fit and a lot of protection. Costs for blinds for the most part move in a specific order: vinyl, aluminum, false wood (or finished vinyl) and wood. This is what to think about a few sorts. Wood blinds come in light and dim tints and finished or painted completions — our GH line ranges from white Country Cottage to rich Peruvian Walnut — and they’re ideal for workplaces and sanctums. There are many firms that offer blinds and shades, like Blind Guyz; they have expertise in providing a wide range of window treatment products.

Decision is in your hand 

They’re not the best decision for kitchens or showers, where dampness could do harm (pick polymer or artificial wood rather), or for rooms or parlors where you need a gentler, more sentimental impact. Protecting blinds help preserve vitality and channel or square light, so they buckle down for your cash. GH marked determination of protecting blinds come in 15 hues, from Natural Linen to Sage.

Wider horizontal slats 

Wider horizontal slats create the illusion of greater windows and more space in lofts and little rooms. Braces in the GH line run from 1 inch to 2 3/8 inches. Vertical blinds work for windows that are more extensive than they are tall. They’re a perfect pick for picture windows with a general view or crosswise over sliding glass entryways. Upside: You don’t need to put blinds at half-pole to let in light, as you do the …

Girard Newkirk, CEO at KWHCoin, a blockchain based renewable energy company using a digital currency that converts renewable distributed energy resources to digital tokens joins Enterprise Radio.

Listen to host Eric Dye & guest Girard Newkirk discuss the following:

* Explain what KWHCoin is to our listeners?

* Last year’s hurricane season destroyed a lot of Puerto Rico’s energy infrastructure. Tell us about KWHCoin’s project in Puerto Rico.

* Congratulations on being a finalist at this year’s Startup World Cup competition in California (taking place May 11th). How does it feel to be a finalist? What will KWHCoin do to stand out from the competition?

* You recently signed a partnership in Kenya with a health startup. What is this partnership about?

* What are KWHCoin’s growth plans for the future? Can you elaborate a little on that…

KWHCoin is a blockchain-based renewable energy company using a digital currency that converts renewable distributed energy resources to digital tokens. The energy generation used to back KWH tokens are generated from numerous renewable energy sources including solar power generators, solar communities, microgrids, electric vehicles, energy storages, wind energy, and hydroelectric power generators. All the energy converted to KWH tokens is generated through 100% clean, renewable energy. Our mission is to lead the change in supplying humanity with clean energy. With support from clean energy advocates, nations, companies and charitable organizations we plan to provide a viable solution for the 1.2 billion people who currently lack access to energy. The Grid will provide 100% clean, renewable energy, direct from solar and distributed energy resources, that access all renewable elements.

Girard Newkirk is a social entrepreneur that is using technology as a platform for liberation integrating the principles of the circular economy and decentralization to build sustainable and circular enterprises to promote the social good and remove barriers to accessibility for all.

Before devoting his full time to serving Newkirklytics and KWHCoin, Girard served as Vice President of Macys in San Jose, California, where he led one of the largest Macys in the world. Girard has been a retail executive for over 10 years and has decided to apply those years of executive training and team development to social entrepreneurship.

Girard is also a freelance writer and has been published in several online publications in the fields of cryptocurrency, finance, politics, technology and decentralization.

Girard studied Political Science and Economics at East Carolina University and the passion for building ladders for upward social and economic mobility have guided him to social enterprise.

In addition to his professional life, Girard is a loving husband and father of 2 beautiful children and he loves to hike in the beautiful Santa Cruz mountains and enjoy the great outdoors and traveling.

Website: www.KWHCoin.com

Social Media Links:

Facebook: http://www.facebook.com/kwhcoin

Twitter: http://www.twitter.com/kwhcoin

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Whether you have a pool in a subdivision, a multi-pool facility at a leading country club, or a water park in a small or large municipality, you should take good care of your pools. Modern companies ensure that your facility stays safe, open, and ready to be used at all times. Their service technicians remove the pool cover and store it at your facility, acid and pressure wash the pool interior, install all necessary pool equipment, assemble as well as turn on the filter system. They can even assemble all plumbing in the bath house or club house, clean as well as arrange your pool furniture on the pool deck.

Modern companies will 

Modern companies will lead a pre-opening examination and will give a composed report of any repairs, hardware, or administrations required. Their administration experts likewise lead a stroll through with the customer and clarify all repairs required for the best possible activity of the office.

Where relevant, they will plan and be available at the wellbeing division pre-opening assessment to guarantee that all prerequisites are met before opening the office. Their particular enlisting and preparing programs guarantee that your office will be staffed appropriately with proficient lifeguards that are dependably on-time with an organization uniform. Their broad lifeguard preparing is intended to amplify the capacity to perceive and forestall crisis circumstances.

Most companies appoint your 

Most companies appoint your office to a territory manager who will visit your office at least 3 times each week. The administrator will assess the staff execution and review the security and tidiness of the office. The chief will meet with your administration group at least once every week to talk about the general pool task and give a nitty gritty composed report. Their security reviewers will lead arbitrary office wellbeing checks to guarantee that our lifeguards are cautious and mindful and invigorating their insight.

They offer extra services 

They offer extra services, for example, giving janitorial supplies, medical aid, and different random items that relate to your office. master in pool channel framework repairs and pool basic repairs. Their administration technicans are Certified Service Technicians by the American Pool and Spa Association. All repairs are finished in an auspicious way with the attention on quality workmanship.

Persistent instruction and preparing of their administration professionals guarantee that we are progressive on the most recent innovation, materials, procedures and security prerequisites. benefit experts are prepared to investigate any issue with the channel framework. This incorporates pump and engine substitution, channel substitution, channel media revive (sand, diatomaceous earth (DE), and cartridge), parallel substitution, pool channel framework redesign , channel framework re-funneling, pump release substitution, weight checks from 0-60 PSI, vacuum measures from 0-30 Hg, and stream meters with vertical, flat, or side mounts.

Be that as it may, you should remember that you pick an organization that have many years of involvement in keeping up, staffing, and overseeing sea-going offices the nation over. Regardless of what your necessities might be, their group is anxious to help you with all your amphibian needs. Such organizations ought to have the most experienced experts in the business. They should have a long time of joined aquatics experience and ensure that the correct expert is accommodated the activity you require finished. In any case on the off chance that you require a standard week by week visit or a repair to your Air Handling units. You can also talk to the service experts at United Pools.

Modern organizations have individuals who experience 

Modern org…

As an entrepreneur, you wear many hats, but few of those hats take up as much time as getting your online presence just right.

You have to think about websites, social media, blogs, email campaigns, and more that can make you wish you never went into business for yourself in the first place!

Don’t give up on your business just yet. Half the battle is knowing which mistakes to avoid, like the ones on this list.

Having a Bad Website

Many entrepreneurs think the absolute worst thing you can do for your business is to not have a website. That’s pretty bad, but it isn’t the worst. The very worst thing you can do is have a bad website.

That can mean a lot of things like:

Crummy content that isn’t written by a skilled content marketer

The wrong colors, fonts, and layouts

No use of SEO

According to BuildFire, it also means not optimizing your website for mobile viewers. By using a progressive web app (PWA) you can make your website function as if it were an application, which is great for people browsing the web on a mobile device.

Not Having a Mobile App

A PWA is a great way to make sure potential clients and customers are able to browse your website easily, but don’t think it means you don’t have to have a mobile app.

You want to eliminate as many barriers as possible between your customers and clients and their ability to access information about your business. The best way to do that is to create a mobile app that is downloaded directly to their device, providing you with instant contact day and night.

You Have a Great Website, but That’s it

Maybe you’ve got the website thing down and you even have a mobile app. Some entrepreneurs mistakenly think their job is done when it’s really just beginning.

A great website is only the first step. If that’s the only presence you have on the internet, you aren’t likely to dredge up a lot of business. You have to expand your reach, which means heading over to social media websites.

Social media marketing is one of the best ways to draw customers and clients into your business because it can:

Increase brand recognition and loyalty

Provide you with higher conversion rates

Give you better search engine rankings

Provide you with free marketing opportunities

And more

Don’t think you have to do it all at once. Try tackling one platform at a time while you build your empire. As you become more successful, you can employ social media marketers to help keep your Facebook, Twitter, and Instagram accounts up-to-date.

Not Using Local SEO to Your Advantage

You probably already know about SEO. You may already be optimizing the content you put on the internet for certain searchable keywords and phrases that will increase the likelihood of potential customers of finding your business, but do you know about local SEO?

Local SEO isn’t such a big deal for people at home using a desktop or laptop computer, but it’s everything to people using mobile devices to look up information on the go. They want to know what products and services are nearest them, which means you have to think about using local SEO in your content as well.

Not Doing Ads the Right Way

As an entrepreneur, you know that ads can be deceptively difficult to create. They require the right images and the right words to make the biggest impact. Well, it turns out, ads also need to be designed differently depending on where they are found, which means creating ads specifically for different platforms.

Search intent is very different for someone browsing the web on a desktop computer than a mobile phone. It turns out people using stationary devices are a lot less likely to commit than a mobile phone user who wants instantaneous results. That means your ads should differ depending on whether they’re being seen on a desktop, laptop, tablet, or phone.

A…

Sharon Vinderine, the Founder and CEO of PTPA, where parents consult for the best products for their families joins Enterprise Radio to discuss a recent consumer impact survey on Toys ‘R’ Us shutting down stores.

Listen to interview with host Eric Dye & guest Sharon Vinderine discuss the following:

* Please describe PTPA Media in your own words. What inspired you to start PTPA?

* Tell us about your PTPA Seal and what it means.

* What previous experience helped you launch PTPA?

* You recently launched a survey of the consumer impact of Toys ‘R’ Us shutting down stores. What do you feel will be the overall impact of how consumers shop for toys due to the store closings.

* What was interesting from the survey was that you mentioned 7 in 10 North American Moms Buy Toys in a retail store over online. Why do you believe parents still prefer retail shopping.

* What were some of the other findings in the survey.

* The Seal of Approval plays a big role in the purchasing decision of consumers. How do you determine what toys get a Seal of Approval?

* What is the process for companies to obtain the Seal of Approval and how does the entire process work.

Sharon Vinderine is Founder and CEO of PTPA Media Inc. As the founder and CEO of PTPA — where parents consult for the best products for their families — she’s worked with some of the most iconic brands around: Johnson’s Baby; Gerber; Philips Avent; Hasbro; eBay; Microsoft and even the Harlem Globetrotters. Vinderine has been recognized as one of the RBC Canadian Women Entrepreneurs as well as being ranked by Profit Magazine as one of Canada’s Rising Stars. On top of this, the PTPA Seal of Approval is one of the top three most recognized awards in the U.S. and businesses that maximize the PTPA Seal of Approval in all marketing efforts have reported an five-to-seven percent average sales increase over the course of a year. Vinderine been interviewed by over 150 media outlets including The Rachael Ray Show, Extra!, The Steve Harvey Show and headline news on ABC and Fox.

Website: www.ptpa.com

Social Media Links:

Facebook: https://www.facebook.com/parenttestedparentapproved

Twitter: https://twitter.com/ptpa

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Jeff Zinser, Owner of Right Recruiting, a Philadelphia based recruiting firm that works with growing companies nationally joins Enterprise Radio. Most of his clients are privately owned firms in the $10,000,000 to $500,000,000 range.

Listen to host Eric Dye & guest Jeff Zinser discuss the following:

* Is there a particular challenge in recruiting for growing companies as opposed to more static firms?

* What type of criteria should an entrepreneur have when evaluating a candidate for a job like that? A newly created position.

* What should an employer know about the 2018 employment market?

* Why are strategies that rely on an out or work labor pool or pulling from badly run companies are not seeing success now.

* Is there one thing that the entrepreneur needs to remember when hiring?

Jeff Zinser is the principal and founder of Right Recruiting, an executive recruiting firm in Blue Bell, Pa. Jeff started Right Recruiting in 2003 after a successful career managing a Philadelphia-based national recruiting organization with offices in multiple cities. Jeff began his career in recruitment in 1980 after studying Labor Relations and Economics at Penn State.

Jeff’s has over 35 years of experience in the recruiting industry. In addition to running Right Recruiting and managing projects, Jeff has been a resource on employment issues for many regional and national news outlets.

Website: www.rightrecruiting.com

Social Media Links:

Twitter: https://twitter.com/rightrecruiting

Facebook: https://www.facebook.com/RightRecruitingLLC

Linkedin: https://www.linkedin.com/company/right-recruiting-llc

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There’s no doubt about that when it comes to the most successful digital entrepreneurs, anyone would do anything to get their success recipe.

How did they get where they are today?

Are there precious success tips and secrets they are willing to share?

Are there specific steps that everyone should apply on their own paths in digital entrepreneurship?

All these are questions to which miraculous answers are always expected – for instance, a magic potion that digital entrepreneurship success seekers can take in and hit their targets overnight!

So, where would you look for clues, if not in the daily life of some of the people you look up to and admire?

Note that we all love to play detective and analyze the repetitive patterns and everyday routines of the most successful digital entrepreneurs.

We do it to identify that one activity, personality trait, concept, or custom that help in bringing these people to the peaks of glory.

Probably is something in their motivation or the way they schedule and perform their tasks. Whatever this trigger is, one thing is for sure; successful digital entrepreneurs have something to teach us all.

They have grown from scratch to where they are and must have learned a thing or two about this business. So, what better way to learn what’s unique about how they carry out their activities than taking a peek into a typical day in their lives?

Over the last few years, we interviewed many digital entrepreneurs across different industries, and almost all of them revealed details about their daily routines.

What a day in a digital entrepreneur’s life looks like

While responding to a question about his typical day, Ric Dean, the famous co-founder of Caffeinated, shared a few important things about his typical day.

He said, “From the time I get up to the time I retire to bed, these are no minute to lose. I opt to work at home to save time. I always work on a fixed schedule: wake up at 7:00 am and start working as soon as possible. Engrossed, I rarely take my first meal before 1 pm. At 7:30 pm, I attend the gym or a fitness class and then head home. Sometimes, I may work until 1 am!”

“Basically, I dedicate more than 10 hours, five days a week to helping my clients succeed online. Yet, it isn’t enough to get all the tasks done, but I have a great team behind me to pick up the slack” He concluded.

One important thing you can learn from Ric’s day is the undeniable importance of time management. Time is a scarce, non-renewable resource. Indeed, it’s among the most important resources any digital entrepreneur requires. Therefore, the amount of time you dedicate to your work and how you schedule your activities matters.

The founder of networkr, Andy Hughes, admitted the fact that his days are a bit unique from the other CEOs’. He travels a lot, and he only manages to engage with his team personally four to five days in a month. The rest of communication between Andy and his team is all through emails, video meetings, and Slack.

Gupta’s business doesn’t require permanent face-to-face engagement because most of the things can be easily done via different communication channels. “I outsource most of the tasks to professionals and get things done in time. Effective planning is a necessity in the success for any business.” Concluded Andy.

Among all the digital entrepreneurs we interviewed, Kate Stevens’ response was the most interesting. She is the founder of Reviewlatest. According to her, her day doesn’t have precise limits in the sense that it never starts or stops. “It’s just like the universe,” she said.

“Even when I am out of office, I may remind myself of a task or get an idea randomly without consciously doing it. However, this doesn’t mean that I do my tasks randomly. Prioritizing daily tasks is importa…