Even though you are just starting in the marketing world, you have probably heard people mentioning “marketing automation” many times while making interactions. But, what does this strategy involve? How do marketers choose and implement a solution for marketing automation for the business? What are the expected results?
What do you understand by marketing automation?
It is wise to start from the beginning. In simple terms, marketing automation enables individuals do a lot with little effort. From social media, to email marketing, to complex campaigns, the solutions of automation enables marketers run all marketing aspects with ease, from one holistic platform.
Solutions of automation get triggered by some rules and the solution gives off particular actions to certain audiences. The detailed segmentation states that the right message gets to the right audience on time for maximum conversion.
Automation processes and workflows in the background frees a lot of time for professionals of marketing to focus their energy and time on formulating winning marketing strategies and high impact content. Marketers can also utilize a lot of data uncovered in the process of market automation to refine and set marketing tactics, often called optimization.
What is in it for an organization?
The key of making sure that the marketing automation process is successful is ensuring that the marketer has the required tools at his end. It is crucial to remember that every automation solution can never be the same.
They need to have the ability to collect data, track analytics, and act directly from the marketing automation solution, which in most cases is SendPulse. The other necessities are:
Automation during the whole customer journey creates complex workflows and configures journeys of customers to optimize and nurture engagement, continuous optimization and testing strategies to determine working programs, and those that need attention. You will have to remember that automated campaigns are effortless as they may go out on a cadence and recurring campaigns need to be populated with new and fresh content. Automation will help send real time message by use of triggers which understand and respond to the interactions of customers, thus providing the right content at all times.
Beginners of automation marketing need to look for solutions and tools that allow firms to scale and grow with the platform. While it makes a lot of sense to start with marketing automation, it is crucial for marketers to employ a platform like SendPulse Automation 360 as it has the potential for change and growth.
What are the expected results?
As you read this write-up, you will start noticing that there are a lot of distinct ways of leveraging and utilizing solutions of marketing automation. Social targeting, VIP programs, and welcome programs are a few methods marketing automation can make a difference in lives of busy marketers.
The biggest benefit of employing solutions of marketing automation has led to increased productivity amongst team members. With tools working in the background to run the campaigns, a marketer is now free to spend time working on important strategic decisions. Marketing automation is crucial in helping increase conversion and click-through rates. With a lot of emails getting to customers as a result of workflows and processes, there is a probability that the messages will be clicked and opened.
Higher click-through rates lead to the possibility of these clicks leading to conversions. Automation also makes sure that brand messages are always on top of the minds of the consumers, whether via social ads, email cadences, one to one messages.
The other marketing automation result done by SendPulse is increased engagement with customers. The consumers of t…