Enterprise Podcast Network

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May 03, 2018 Turning Your Podcast Content Into Blogs - Entrepreneur Podcast Network – EPN
Are you an established podcaster who has already built up a fairly solid fan-base over some time and already has a pretty decent library of podcasts that you’ve put hours of work into? Then maybe it’s time to bring your podcasts to an entirely new fanbase by turning your podcast content into online blogs. This gives you much more exposure and skyrockets you right into the blogging sphere.
Podcasts are Just Voice Blogs!
The first thing you have to realize if you want to go from being a podcaster to a blogger is that you’re already halfway there. Don’t agree with us? Well, see it this way: Podcasts are, for all their flair, basically just blog content in a voice medium. Most of the content you need for your blog posts have already been created – and they’re right there to turn into a blog that’s successful in its own right. Now, you already have a fanbase, and you already have content. What’s next?
Hiring a Transcriptionist
The next step is to turn your voice content into text. Many people find it very tedious to type possibly hours of audio recordings to text themselves, and for this you’ll be glad to know that you can hire a professional transcriptionist who can deliver the podcasts to you – typed out and cleaned up so you can start turning them into the blogs you know people out there will want to read.
Hiring an Editor
Already hired a transcriptionist and have all your work accessible in text? Great, then you’re almost there. Next, you might want to hire a blogger or editor to clean up these podcast transcripts – you know, double check the spelling, add some headers, maybe add a paragraph there and a sentence here. This ensures that it’s high-quality blog posts, and not just a verbatim transcript of your podcast they’re getting access to.
Post the Podcast AND the Blog
The next secret that you should know about turning your podcasts into blogs is the way that you post it. First, you might want to add some extra content to the blog-version of the podcast – that way, readers feel like they’re getting something extra above the podcast version. You’ll want to make sure that you post a Listen Here or Download link at the bottom of the blog post so people can listen to the podcast once they’re done reading the blog post. That’s really cool, right?
Get People to Share
If you want to build a successful brand from your blog and podcasts, apart from producing posts that they can get into, you want to produce the kind of posts that people can share. This means posts that are engaging and make people want to share. Shares – and the readers that come from shares – are exactly the kind of thing that makes a successful blog.
Setting up a Mailing List
As a blogger, getting repeat readership is part of the success of your blog – and one way to get on the fast-track to people coming back to your blog is by setting up a mailing list. Readers will be notified via e-mail every time you post something new – this is a good reminder for them to check back to the site every time something new comes in, and you can even have special links for members in your mailing list that will give people access to all sorts of cool special offers. People like that, and people will love your podcasted blog for it.
Get in touch with People
A blog and podcast are both great ways to get in touch with people: Find out what your readers and listeners want, and incorporate their questions or feedback into your next post or podcast – people love feedback, and they’ll come back for more.
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May 03, 2018 What You Should Know About PCI DSS Penetration Testing - Entrepreneur Podcast Network – EPN
The Payment Card Industry Data Security Standard (PCI DSS) is worldwide accepted set of standards that intend to enhance safety when handling information of customers in the credit, debit and cash cards.
Penetration testing has been introduced in PCI DSS process. It involves testing the security of the systems that are included in the storage, processing, and transmission of information of cardholders. It should be known that penetration testing is a crucial area of compliance with the PCI DSS requirements.
Difference between Vulnerability Scan and Penetration Test
Even thou both the vulnerability scan and the penetration test are both required in the PCI DSS compliance the two do have a difference. Vulnerability scan is an entirely automated process that scans networks for vulnerabilities.
A penetration test, on the other hand, is more than the vulnerability test since a tester aims at showing the risk of the exposed vulnerabilities to a business. Penetration testing involves a lot of work and costs more unlike the vulnerability scan that only requires the automated scan.
Types of a PCI DSS Penetration Testing
There are three types of the penetration testing which are;
In the black-box assessment the tester is not given information as he/she begins the examination. In the white-box assessment, the inspector is given all details of the networks and the applications. The grey-box penetration testing may include the tester being provided with part of the information of the systems.
Scope of a Penetration Test
The PCI DSS penetration testing is carried out on all the systems within the range of the Cardholder Data Environment (CDE). The CDE is merely the people, process, and the applications that stores, processes or transmits the cardholder data. The method of determining the scope of PCI DSS penetration testing involves the following steps;
•    As noted in the guideline, it is essential for an organization to evaluate unique access to public networks and restricted access to individual IP addresses.
•    Penetration testing has to be carried out in internal systems/critical systems that access the information of the cardholders. It should be noted that the critical systems are systems that process and protects the cardholder’s data.
•    It is possible for penetration testing not to be carried out in a particular system. However, if the non-CDE environment is compromised, it should not at all affect the CDE.
The penetration testing is carried out on a half-yearly or annual basis. The examination is conducted by a service provider that is not in the management of the CDE. It is crucial that critical systems such as firewalls, systems that detect malicious users, authentication servers, systems that redirect e-commerce are all tested since they manage the CDE.
Importance of Penetration Testing for PCI DSS
The goal of penetration testing aims at determining whether a hacker can access the system and affect the security of files and data of the cardholders. The penetration testing also aims at checking if the scope, management of vulnerabilities, methods applied in the testing and segmentation are all in place.
Application Layer and Network Layer Testing
Application layer testing checks vulnerabilities in web applications, web services, and software integrations. Some of the areas that may require this testing are shopping carts, online questionnaires, and forms on booking. Application testing checks the operating system of an application and attempts to note areas where the information can be compromised. Application testing, however, doesn’t involve the off-the-shelf applications.
Network layer testing focus on detecting insecurity defects with infrastructure that supports the CDE environment. This includes the web servers, firewa…
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May 03, 2018 How You Can Choose The Best Courier To Suit Your Business - Entrepreneur Podcast Network – EPN
While most businesses offer an online delivery service of some kind, it’s no secret that not every business is able to offer it in-house – this is where couriers come in. With the likes of UPS, DHL, DPD and more all offering their services to consumers and businesses alike, there’s no reason as to why even home businesses can’t invest in a reliable, cost-effective service for their local and international couriers needs. But with so many to choose from, how can you really know which one is the best for your business? Here, we’ve pulled together five questions you need to ask when choosing your courier service.
How Much Do They Cost?
With improvements in delivery technology, most couriers are now able to offer fast, trackable delivery as standard without the addition of a hefty price tag which is perfect for businesses. While reaching for the lowest-priced courier may seem like the best option, especially if your business is on a budget, investigating a little more deeply into each courier and calling around to ask for any deals or discounts for mass-volume shipments could work out much better for your budget. However, don’t go for the best deal immediately. The best price doesn’t immediately mean the best service, so make sure you ask yourself the following questions first.
Do They Offer Tracking?
Catering to consumer demand is something that most businesses always aim to do, and by offering a tracking service, you’ll be doing exactly that. Transparency within the supply chain is something that businesses big and small are demanding and tracking is where this begins. The ability to track any delays, hold ups or the estimated time of delivery will not only settle your mind as a business, but your client’s minds too.
What Areas Do They Cover?
Look at your current orders – what areas are they coming from? Would the courier you’re thinking about choosing be able to deliver to that area? While most couriers will deliver anywhere across the country and most places abroad, there’s nothing more frustrating as a business or as a customer than finding out that your courier won’t deliver to a destination address. This point is especially important for remote locations and international deliveries. Talk to the courier – will they deliver to these areas? How much hassle would it be to do so? What is the pricing? From there you can work out whether it would be a worthwhile investment.
What Services Do They Offer?
Just like tracking, consumer demand often stretches to speed of delivery too. With the likes of Amazon and other industry leaders offering next day – and in some cases same day – deliveries, it’s more important than ever before for small businesses to choose a courier who can offer similar services in order to attract customers away from bigger companies. Ideally, you’ll need a courier who can offer next day delivery for an affordable price for you and your customers, and 2-3 day delivery as standard. Of course, this isn’t always possible internationally, so in this case it’s best to discuss with your courier what the best and most affordable service is for your international customers.
What Do Their Reviews Say?
Reviews are undoubtedly the best way to find out the realistic ins and outs of a company. Other businesses are likely to leave good and bad reviews when they’ve used the company before, so make sure you do your homework and take a look at what other people in your position have to say. Big-name couriers are likely to have a whole host of reviews for you to sift through, but when it comes to independent and smaller couriers, you may need to ask for references or search a little harder for reliable reviews.
Choosing the right courier for your business can be the difference between happy customers and frustrated ones. By choosi…
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May 02, 2018 The Key to Engagement is Community: Six Steps Leaders Can Take to Transform their Workforce - Entrepreneur Podcast Network – EPN

Howard Partridge, Author of The Power of Community: How Phenomenal Leaders Inspire Their Teams, Wow Their Customers, and Make Bigger Profits joins Enterprise Radio to discuss the key to engagement is community.
This episode of Enterprise Radio is working in association with the Author Channel.
Listen to host Eric Dye & guest Howard Partridge discuss the following:

* What prompted you to write this book?
* It seems like we’re heading into even more dramatic changes in the world of work, such as AI and remote workforces. How can community help unify these types organizations?
* Talk about the connection between a great workplace community and employee engagement.
* In this super tight job market, where people jump from job to job faster than ever, can loyalty still play a role in the workplace?
* Can you give some examples of leaders who have built community among their employees, and seen dramatic improvements in their business?
* What is a POD — and why are they such a powerful tool for the workforce?
* Can you talk about the power of being a coach instead of a commander?
* How is it possible to care about your employees in a massive organization? Can you give some strategies for larger employers?

Howard Partridge is an international business coach, #1 Amazon.com bestselling author and in-demand conference speaker. He grew up on welfare, started his first business out of the trunk of his car and transformed it into a multimillion dollar, turnkey enterprise. He has owned 9 small businesses, and for two decades has helped small business owners revolutionize their businesses and have more freedom in their lives. His new book is The Power of Community: How Phenomenal Leaders Inspire Their Teams, Wow Their Customers, and Make Bigger Profits. It includes a proven, step-by-step approach to transforming your organization — by tapping into the human need to connect and feel valued by others.

Website: www.howardpartridge.com
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18 min
May 02, 2018VPNs for Entrepreneurs: Myth or Reality? - Entrepreneur Podcast Network – EPN
If you are a businessman, you need a VPN. If you are surprised about that, perhaps you should learn more about VPNs’ benefits for business.
Why do so many people consider a VPN to be a necessity for everyone who is serious about running a business online? What kind of threats are they talking about when reminding you about cyber security and data protection? Can you consider a VPN to be a magic pill in the 21sy century? We’re going to answer these and many other questions in our today’s article about VPNs and their essential part of any successful business.
VPN in Business
No matter whether you’re running a business from home or office, in both cases, you face the same risks the moment you go online. If you use a VPN you get 2 in 1 – encryption and encapsulation. Protecting your Internet traffic and any data on the cloud means a secure connection between you and a headquarter office as well as you and your customers. A VPN is not only about protecting your personal data and that critical data of your company. It is also about organizing a secure Internet space around your business for the customers.
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Connecting to the Internet means sending your data through a local network to the server where the website is. On the way to that server, your traffic is fully unprotected if not using a VPN. But when you have a VPN, everything differs.
First of all, go to this site and pick a VPN service, which meets the requirements of your devices;
Then, run it on your computer and connect to any server;
Now, the process of Internet connection will differ a lot. Your traffic will go through the invisible tunnel as well as be encrypted by a VPN. Any data you send, receive, or store will be automatically hidden from advertisers, spies, and hackers out there. No matter how important or unimportant the information you share is, in any case, it will be fully encrypted for others.
Your IP address will be changed as well. So, your devices automatically get the address of the server, which they are connecting to through a VPN. The threads of data leaks and Internet spying for businesses are more critical and dangerous than for any ordinary Internet user. On an unsecured WiFi network, anyone can watch you and your traffic, interfering into your online activity whenever they want to.
If you’re still not sure whether having a VPN for you is important as for any other business, check the statistics of how many websites and companies are being hacked on a regular basis. You’ll be definitely surprised. The previous year was especially rich in major hacks and hacker interferences all over the world. WannaCry, NotPetya, and Bad Rabbit are one of the biggest data breaches ever existed. In 2017 they caused harm not only to a single company but a branch of companies in different countries. So, don’t put your business at risk and get a VPN.
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May 02, 2018 5 Reasons Every Business Needs Professional Videos - Entrepreneur Podcast Network – EPN
Today’s business operation is surfeited by technology. There are web tools, social media marketing tools, and even aerial footage tools of the drone variety that have changed everything.
In fact, such tools have taken videography of the professional variety and made it something that can be immediately sourced by small business owners for a fraction of the cost such videography would have been just a few years ago. The right tools take the expense away and return results that are both pleasing, and have the right kind of professional veneer.
There are a lot of reasons it makes sense to have such videos available on your company’s website. Additionally, whenever you’re doing something that involves marketing, you want top-tier videos to define your public relations. Following are five additional reasons to vie for professional videos.
Competitiveness
When you’ve got a bevy of professional videos at your business’s disposal, this makes you look good. The right professional photographer can make a one-man team look like some sort of top-tier, A-list endeavor. This can be very good for startups, or smaller businesses. If potential clients, that meet you through your video email marketing campaigns, see that you look professional, they may choose you over competitors.
Professionalism
It’s simply more professional when you’ve got videos defining your business that are visibly refined. Anyone with a smartphone can snap a clip with the tap of a thumb these days. Videos corrected for light, aperture, depth-of-field, and the many things which define modern videography give your business a veneer which screams professionalism.
Security
Videos can provide you with security. Consider this: you develop some proprietary means of conducting business and put it into practice. Five years later, a totally different business comes up with the exact same thing independent of you. You didn’t steal from them, they didn’t steal from you; you were just operating in synchronicity.
Well, if you’ve got videos of a professional grade showcasing what you’ve done, then you’ve got evidence that your method predates theirs, and so you can continue operating as you had without worrying about legal recriminations.
Record Keeping
In the same vein, you need to keep solid records of your operations going forward. This can be difficult, so having videos helps. It’s a lot easier to peruse through a videos than it is to peruse through a conglomeration of documents that must be read to be understood.
Morale
Your team, be it large or small, is going to have moral issues should your only videos be amateurish and lazily derived. However, if you’ve got top-tier videos that have a flavor of professionalism around them, then this actually provides a boost in morale which can translate to more streamlined, profitable operations going forward.
Securing Professional videos
You can hire a professional video company to get the pictures you need, but today that may not be strictly necessary. There are many tools and platforms designed precisely for the purpose of giving non-professional video makes a professional edge. Drones can act as a substitute for helicopter footage or that derived from a camera on a crane.
If you’re using a screwdriver as a hammer, you may get the job done; but a hammer makes it much easier. If you’re using non-professional tools for videos, again, you may get the job done, but you’ll find doing so is much less complicated and much more effective when you find and use the right tools.

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May 01, 2018 4 Super Tools to Stay True to Your Dreams - Entrepreneur Podcast Network – EPN

Anni Keffer a nationally recognized educator, speaker, author, and entrepreneur who is passionate about youth leadership and author of her newest book, “Leadership Built On Why: A Guide for Young Adults” joins Enterprise Radio.
This episode of Enterprise Radio is working in association with the Author Channel.
Listen to host Eric Dye & guest Anni Keffer discuss the following:

* You are so candid about your own story in this book — can you talk about your struggle to be heard?
* Is anyone ever too young to be a leader?
* Can you talk about the #metoo and the #neveragain movements? So many adults argue these people don’t have the experience or authority to push policy. But it’s amazing how the young people are insisting they do. Do you think they’re being successful?
* Can you give some other instances of young people finding their purpose early?
* Can you lead us through the journey of discovering our “why?” How do we start?
* Can you give any examples of exercises people can practice to build their sense of self and purpose?
* How can this book help empower young women?

Anni Keffer is a nationally recognized educator, speaker, author, and entrepreneur who is passionate about youth leadership. She has been featured on CBS, ABC, NBC, FOX affiliates and in a number of publications, including Yahoo, Pittsburgh Post Gazette, New York Business Journal, Miami Herald, Mompreneur Media, and more. She’s the founder of the Young Women of Influence Conference and an in-demand leadership speaker. Anni was nominated for WHIRL Magazine’s Women In Business 2016, and is a co-author of Girls Lead. Her new book is Leadership Built On Why: A Guide for Young Adults.

Website: www.annikeffer.com
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12 min
April 30, 2018 I Need More Clients: Digital Marketing Strategies That Grow Your Business - Entrepreneur Podcast Network – EPN

Jason Ciment, author of the new book: “I Need More Clients: Digital Marketing Strategies That Grow Your Business” joins Enterprise Radio. Leading digital marketing consultant, Jason Ciment, is a CPA, attorney, author, and a software engineer now adds a second book to his repertoire.
This episode of Enterprise Radio is working in association with the Author Channel.
Listen to host Eric Dye & guest Jason Ciment discuss the following:

* What prompted you to write this book?
* What is your background for formulating this book?
* Why is the book timely now?
* Who is this book for?
* What’s the biggest mistake people make with their business website?
* How has social media changed business?
* This book appears to cover everything so do you see a sequel book for this topic too?
* What’s your best business advice for someone launching a new business?

Leading digital marketing consultant, Jason Ciment, a CPA, attorney, author, and a software engineer now adds a second book to his repertoire. His newly released book, I Need More Clients: Digital Marketing Strategies That Grow Your Business, is now available on Amazon in paperback. Ciment, with his unorthodox background, offers business insights and step-by-step lead generation techniques culled from decades of experience working with clients, influencers and entrepreneurs.
Ciment is known as a “quadruple threat” in business marketing circles because his diversity of skills inspired him to reject traditional corporate paths in favor of creating his own business success models. Through his firm, GetVisible, he and his partner Michael Moshkovich have applied a unique approach to digital marketing that has helped clients grow and transform their businesses into thriving evergreen enterprises.

Website: Click here
Social Media Links:

Facebook: https://www.facebook.com/jasonciment

Twitter: https://twitter.com/jasonciment
14 min
April 30, 2018 How Fintech Will Rescue The Underbanked In America - Entrepreneur Podcast Network – EPN
At the start of the year, news of Amazon’s first-ever cashless grocery store, Amazon Go, caused quite a stir. While many Seattle natives looked forward to shopping without waiting in line or scanning items at the cash, critics worried Amazon Go represented a potentially damaging new trend in the economy. As more retailers embrace cashless payments from mobile wallets, millions of Americans who still rely primarily on cash won’t be able to shop freely.
As much as 20 percent of Americans are considered underbanked, underserved, or credit invisible — a denomination that makes it hard to participate in cash-free markets. That’s because many of the country’s biggest retail banks actively discourage the underserved from participating in the financial world. Ignored by these institutions, the underserved’s only hope in engaging in digital payments is through fintech.
Fintech recognizes the niche needs of the underbanked, and they offer alternatives that might be able to save these Americans’ ability to participate fully in the financial world. Here are some of the ways these new companies plan to help them:
1. Mobile wallet platforms
Typically, a mobile wallet—or an app on a phone that facilitates digital payments—syncs with a bank account. Apple Pay, Google Cash, and the Starbucks App let customers transfer funds from their checking account to load digital cash on these mobile accounts. The issue for the underserved is they may not have the traditional bank account that lets them load these services.
Fintech is giving them an alternative way to participate with mobile wallets. Some help those who don’t have access to the Internet, and they include the mobile wallet app owners themselves, like Amazon and Walmart. These retailers offer their cash-dependant customers a way to load their digital accounts with actual cash at participating retailers.
Other fintech companies help those who have access to the Internet but are typically disqualified from the average retail bank. Apps like Chime and Simple offer no-fee, hassle-free online accounts with fewer barriers, giving many of the underbanked a chance at opening a checking account to load their mobile wallet.
2. Online loan lenders
It’s a challenge for the underserved to access financial assistance for many of the same reasons the underbanked are disqualified from opening a bank account. Complex criteria stand in the way of securing personal loans, and branch hours are also an obstacle for those who work unusual hours or who live far from the branch’s location. An online, largely automated platform offers customers of companies like MoneyKey a simple and convenient way to apply for necessary assistance. By simplifying the traditional borrowing experience, these lenders increase the underserved’s opportunity to get help. They can download an app alongside their mobile bank’s app and check in on their status at any step of the online loan process.
3. Opportunities for the credit invisible
There are 45 million Americans who are considered thin-file or no-file consumers. That means they have a limited or nonexistent credit history. Traditional retail banks see this as a warning sign and bar the credit invisible from accessing their full line of services. In reality, many of the credit invisible are financially responsible individuals. Fintech aggregates data differently. They search beyond the traditional credit score and analyze things like transaction history and current financial situations to determine if a consumer is a low-risk addition to their company.
The underserved is a large population ignored or discouraged by the biggest banks in the US. While they may find it challenging to manage their money through traditional streams, fintech offers them an exciting new alternative. Not onl…
0 min
April 28, 2018 Everyday Turnaround: The Art and Science of Daily Business Transformation - Entrepreneur Podcast Network – EPN

Eric Kish an author, speaker and Turnaround CEO with 20 years’ experience in transforming organizations in various stages of distress. His new book is “Everyday Turnaround: The Art and Science of Daily Business Transformation” joins Enterprise Radio.
This episode of Enterprise Radio is working in association with the Author Channel.
Listen to host Eric Dye & guest Eric Kish discuss the following:

* How do you know when a company needs a real turnaround? What are some of the warning signs?
* What are some of the immediate steps a leader can take?
* What are some essential turnaround tactics for small and medium sized businesses? Are their needs any different?
* What is requred to get “buy in” from the whole organization on making a turnaround happen?
* Solving immediate problems is obviously good, but, how do you make a turnaround last and change the company for good?

Eric Kish is an author, speaker and Turnaround CEO with 20 years’ experience in transforming organizations in various stages of distress.
His educational background is an MSc from Stanford Business School, an Advanced Certificate in Strategy and Innovation from MIT and an MSc in Electrical Engineering from the Polytechnics of Bucharest.
Eric is an active member of the Association of Interim Executives and currently runs or advises on turnarounds.
He is the founder and Managing Partner of Kish & Partners Consulting, a firm dedicated to teaching and helping clients implement the principles of the Everyday Turnaround method.

Website: www.everydayturnaround.com
9 min

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