Enterprise Podcast Network

Cindy Novotny, the original founder of Master Connection Associates who is an internationally renowned leader in sales, leadership and customer service joins Enterprise Radio.

Listen to host Eric Dye & guest Cindy Novotny discuss the following:

* What motivated you to start your business?

* What is your background in terms of mentorship?

* What do you find most challenging about your business?

* How have you, as a woman continued to be a business leader in today’s world?

* How do you support and motivate your team?

Cindy Novotny has been branded the “Radical Mentor” by thousands of executives around the world for her straight forward, no nonsense approach to leadership. Cindy is recognized by the Association of Talent Development (ATD) as one of nine most powerful and innovative speakers and has been featured in The Wall Street Journal, Training Magazine, Successful Meetings, and broadcast live on the BBC.

Cindy spans the globe speaking to vast audiences that range from line employees to top executives. She has also shared the stage with global leaders such as former New York Mayor, Rudy Giuliani. Hospitality Sales and Marketing Association International (HSMAI) recognized Cindy as one of the Top 25 Most Extraordinary Minds in Sales & Marketing.

Websites: CindyNovotny.com | MasterConnection.com

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Chiropractors are trained in the management of problems relating to the backbone and joints. They can identify misalignments, areas of inflammation or weakness, and evaluate health problems through a thorough physical assessment. Chiropractors diagnose the causes of back pain, joint and muscle issues, and they treat the problem with professional, informed, evidence-based care.

You, however, are the expert in your own body, and you’re the one person who knows it best. While you may be unable to palpate and assess and make complex diagnoses about vertebrae, you are the first one to know when something’s wrong. Self-care is important, and it means looking after yourself the same way you’d look after someone else who’s important to you. Modern life can be fast-paced, and, you can sometimes feel that you haven’t got the time, the money, or just the energy to consult a professional about problems you’ve just gotten used to. But what if the problem doesn’t go away?

In general practice and specialist areas, healthcare professionals see many, many people who have waited until their problems are severe before they seek treatment. And most people even wonder what does a chiropractor do and this may be down to an ingrained feeling that they shouldn’t make a fuss, or it may be that they’re worried about the financial outlay. But catching a problem early means better, quicker recovery, and shorter courses of treatment. This helps to avoid the long-term expenses and potential loss of income associated with waiting until a problem becomes debilitating before seeking specialist attention.

You should see a chiropractor if:

You have back, neck or pelvic pain, or pain in your arms or legs.

You have had an injury resulting in problems in the back and related joints and muscles.

You feel that your work, leisure activities, or anything in your lifestyle is causing physical strain.

Pain keeps you up at night or wakes you from sleep.

Your mobility is reduced.

Work-related back, joint, and muscular pain are all too common, whether because of heavy lifting, repetitive strain, bad posture, or even an accident resulting in injury. This can cause chronic pain and reduced mobility which, as if they’re not bad enough themselves, can contribute to many serious health conditions.

Management of chronic pain can be complex and tricky, and likely to involve medication which comes with its problematic side effects. By all means, use medication to provide relief when needed; there is no need to be in pain. But remember that there may be a way to tackle the problem at its root, to identify a treatable, physical cause, and that’s exactly what chiropractors do.

There are many options for treatment. A family doctor is often the first port of call for any medical needs and can prescribe medication for short-term pain-relief if required. A chiropractor, on the other hand, will perform a holistic assessment to see what they can do to help. They aim to use physical manipulation techniques to correct any misalignments and ease any pain and swelling. They may use diagnostic tools like X-rays to help identify the cause of your pain, and if they suspect a condition that can’t be managed by chiropractic treatment, they will recommend other avenues.

A chiropractor will:

Perform a physical assessment in a way that you’re comfortable with.

Find out as much as they can about you as a whole; your activities and lifestyle, your general health and diet.

Involve you in creating a clear treatment plan to achieve a mutually agreed and achievable target.

Use diagnostic tools like X-rays or MRI scans to fully assess the problematic areas.

Aim to eradicate the problem at its source, and improve your symptoms as quickly and completely as possible.

Ensure that you fully understand and agree before…

Many people look at nature while looking for natural remedies regarding their prevalent ailments. A recurrent and wearisome problem is itchy scalp. Itchy scalp can be brought on by many issues, a couple of the most prevalent being psoriasis and dermatitis. These problems affect a lot of people across the world. The impact can vary; for some people this can be a persistent and serious matter, whilst for some individuals it is often mild or seasonal. But however much you happen to be troubled by these sorts of conditions, there is certainly easy steps it is possible to take in your daily routine to help and even solve the problem.  Aloe Rid shampoo might be the answer  Repeatedly, SLS (sodium lauryl sulfate) Aloe Rid shampoo is proven to markedly benefit our hair.

Lots of individuals make use of it to increase the volume and fullness in their hair. Some others utilize it for it’s natural, non-chemical ingredients. However it may also be used to help enhance the scalp condition of individuals battling with minor cases of psoriasis or dermatitis. Should this be your reason for checking out Aloe Rid Shampoo homepage discusses at length how useful this can be for more and more people.  Aloe Vera has at times been referred to as a miracle plant. Herbalists together with healers have for a long time been working with aloe vera in balms and creams to help relieve irritated skin, sooth bites and heal burns. It’s healing and nutritional value has lately been realized by the cosmetic and shampoo industry and there are actually some terrific products offered which benefit from the medicinal power of aloe vera.

Natural amino acids inside our hair closely resemble the amino acids in aloe vera. While using a shampoo containing aloe vera, the plant extract penetrates the hair shaft and rejuvenates your hair using it’s own nutrients. Around the scalp, it goes into pores, rejuvenating healthy tissue and driving impurities towards the surface to be washed out. Aloe vera is a superb at detoxifying and stimulates new cell growth.  If you have ever suffered from sunburn, the chances of coming into contact with Aloe Vera product are very high. This plant is one of the best ways of healing sunburn faster, and prevents skin from the ultraviolet rays from the sun. But the uses of aloe vera are not only limited to the skin; it also works miracles for your hair.

How may the benefits of using Aloe Rid shampoo be the answer?  Over the years people have recognized the many health benefits of aloe vera. This “miracle plant,” as some people describe it, can been used to treat a number of different ailments and conditions. Most people recognize aloe as the gel you put on after you get sunburnt. People don’t often realize that you can use aloe for a variety of other things. There are many different products such as Aloe Rid shampoo and condition that people aren’t aware of. Aloe has many natural healing abilities that people have taken advantage of for years. If you have dry and flaky skin you should consider taking an aloe product. These products are excellent because they have many different moisturizing properties that can help improve your appearance.

People who are interested in using aloe should find the right product.  Aloe juice is also used by many health people to promote a healthy digestive system. It can be used to help increase the bowel movements by loosening up wastes and allow it to move freely. The aloe juice has also been used to help treat different stomach acidity problems. It has been known to help control the production of stomach acids, which is very useful in preventing ulcers and reducing acid reflux.

There are many different Aloe rid shampoos that are available for people to purchase. Many of the shampoos are used to help moisturize the s…

Mother Nature has given us the most extensive sources of energies on this planet that are ever-lasting, inexhaustible, affordable, and can open doors to the maximum potential of the energy utilization.  The sun is one such important source of renewable energy, though only 50% of the solar energy has been used for different purposes, so far including the usage of appliances and solar power sources like solar panels, solar cookers, solar heaters, etc. Solar energy can be utilized in heating mechanisms for air and for water as in pools, for generating electricity, for cooking purposes, and another day to day life activities.  Solar energy can be tapped to provide a perfect cost-efficient solution, in today’s economic situation and ever-rising prices of the conventional fuels. Moreover, with the increasing energy crisis and pollution, solar energy can prove to be a boon to the humankind with its environment friendly and long lasting features.

Solar powered generator serve as powerful means to generate electricity at your home or workplace, which can be practical, efficient, free from any harmful waste products, and economical as well. There are various portable solar generators and “build your own solar powered generator” kits, now available in the market that can prove quite advantageous and beneficial for their contamination free and eliminated electricity bill usage, environment friendly design, off-grid free power, and an incessant lifetime.  Though the expenses needed for purchasing and installing a solar powered generator may look like an overhead in the beginning. However, going through its benefits, simple design, ease of maintenance, future savings of time, money and other efforts, it is worth an investment.

With latest technologies, the solar power cost has been reducing every time. So, start planning for your future; you have to invest now in solar power technology and enjoy later.  Solar generators are among the most effective and cost-efficient devices which are used in a good number of homes and offices as the main source of power. These generators utilize the energy from the sun to convert it into electric power. In addition to installing panels on the roof, there are some additional devices which are required to power the system with solar energy.

As the energy obtained from solar power is direct current or DC, it needs to be converted into alternating current or AC since household appliances require alternating current. These inverters convert DC into AC. Some of the modern generators have in-built inverters for this purpose. After going through many various solar generator reviews it’s also clear to see that it’s here to stay. The charge controller is another device which is present in these generators. This controller device ensures the life of the battery by preventing excessive drainage and overcharging. The battery automatically discontinues the flow of charge when it is fully charged, and it also prevents the transmission of energy if it is nearly drained.  Apart from these devices, the generator also requires mounting equipment, junction boxes, and wiring. The solar panel includes a series of connected solar cells which are also known as photovoltaic cells.

A single panel is often insufficient to generate the required amount of power for a home.  The size of the panels is determined according to the amount of electric power needed in a home. However, more panels can be added to the existing equipment to increase the power generation or electrical output. The electric power which is generated can be stored in batteries so that it can be used during emergencies. These generator systems are often connected to the electrical system of homes and other facilities for power requirements.  Today majority of the people…

Although cotton candy itself might not sound like a cure-all, it sure does taste good. While it’s not good for your waistline, there is a silver lining. The good news is that the machine used to make this sweet treat might just be the cure that helps millions of people around the globe.

Cotton candy gets its name from its appearance and texture. Ironically developed by a dentist, the candy was originally produced for introduction at the World’s Fair and has been going strong ever since. A favorite at festivals and carnivals around the nation, cotton candy is nothing but sugar that is spun into a web of tastiness. The machine that creates the delicious candy might be the answer that medical professionals have been looking for.

When engineers from Vanderbilt University were looking for a device to demonstrate how the human capillary system works, they turned to the cotton candy machine. They hoped to use the machine to dissect how the capillary system worked and then to develop a machine to spin hydrogels (a biomaterial that functions much like human tissue) in the same manner. The machine researchers wish to create will extend the life of artificially created organs while they are in the laboratory being tested. It might sound confusing, so let’s break it down.

How does a cotton candy machine work?

In the year 1897, John C. Warton and William Morrison developed a candy machine in Nashville, Tennessee that could spin sugar into candy. Instead of using sugar by traditionally pan-melting it, Warton and Morrison made a machine that melted the sugar by using an electric heating base of a funnel that was shaped like a dish. The machine rotated the sugar rapidly and spun the sugar syrup into tiny little holes using a process called centrifugal force. There was an outer bowl used to catch the threads of sugar as they cooled down. Skillfully scooping out the sugary cotton-like treat resulted in what we now call cotton candy. The machines have only advanced since then.

What might the cotton candy machine do for science?

There is hope that cotton candy machines might be the key to figuring out how to keep artificial organs alive in the lab by delivering fluids to the cells. This would happen by running the much-needed fluid continuously through the organ. Leon Bellan, the Mechanical Engineer heading up the research, believes that the way a cotton candy machine spins its sugar is the perfect way to create a three-dimensional system that operates similarly to the human capillary system.

Bellan’s epiphany came when he was in graduate school. His professors continually used the idea of artificial organ cells needing an electrospun fiber network that had the appearance of cheese whiz or silly string. Visions of cotton candy came to his mind, and the idea of using the machine that makes it, soon became the target.

Many naysayers believe that using the cotton candy machine for medical advancement is nothing more than child’s play and that researchers are too optimistic about their assumption that the machine might be the key to keeping artificial organs alive. On the flip side, an article recently published by Advanced Healthcare Materials showed that a microfluidic network (like the one a cotton candy machine can create) can potentially keep cells living for over a week. If that is true, the machine would be a huge improvement over current techniques.

What can this machine can potentially do?

If researchers can use the cotton candy machine concept to build a machine that works similarly by supply living cells the fluid they need to keep artificial organs alive, then it could potentially revolutionize the world of medicine. No longer dependent on organ donors, researchers could make self-sustaining organs and completely overhaul the entire organ t…

Debit cards are truly a benevolent force in our rapidly-changing globalized world; from retail tojust about any establishment where incessant amounts of monetary transactions are likely to be constantly occurring, there are, no doubt, shifting attitudes amongst consumers when it comes to the prospect of payment transactions.

Oftentimes, people don’t enjoy being forced to use cash or credit as their only means of paying for goods and services in the public sphere; this is true for a variety of reasons. For instance, in recent years, the worldhas seen an unprecedented amount of credit-related debt quickly accumulate to the extent that it has, unsurprisingly, threatened a number of national economies at sporadic times. These kinds of economic contingencies are not just abstract phenomena; they inhibit the day-to-day economic attitudes and spending habits of consumers in every walk of life – from restaurant-goers to collectible-obsessed eBay connoisseurs, precariousness is a widespread phenomenon that invariably discourages the use of credit cards and cash transactions at large.

Consequently, the debit card and its counterparts in POS transaction processing machines,havebeen granted a great deal of power as a supposedly neutral third option, one that circumvents the stress of possibly maxing out a line of credit, or the petty anxiety of having to slowly and steadily count cold, hard cashon the spot. In other words, if a business is to effectively host its guests and clients, it is vital that these needs be met. Without a debit card terminal or a POS (Point of Sale) system that can accommodate everyone, you risk undermining the confidence of your customers.

This coming Mother’s Day, for example, it’s important that you – as the owner of a popular business or restaurant – have already gone through the motions of looking for a debit machine for sale or, alternatively (but not ideally), one that you could lease in a pinch; with the right merchant technology supplier on your side, you can get and should get the best rates for making use of these services. In the end, you won’t regret having the flexibility of having purchased – for life – a wireless debit credit card payment terminal from a high-end merchant services provider.

Debit Means Not Having To Say You’re Sorry

Most people, moreover, have everyday checking accounts that are equipped with foolproof services like overdraft, so they will never have to worry about falling short when it comes to funds, and thereby having to cancel a transaction, potentially holding up a long line.

Debit Machines Are Faster Than Cash 

Because lineups can be particularly bad environments for people trying to work through issues with mental health, it’s best to speed things up to the best of one’s abilities. Rather than having lines held up by penny-pinching individuals counting coins at an insufferably slow rate, it might be useful to encourage patrons to not only make use of plastic, but new high-end technologies that incorporate tap technologies. After all, speed and efficiency are the key to any successful operation, be it a fast-casual dining establishment or a niche trinket store.

Indeed, there are a number of reasons for the 32% increase in debit transactions that has occurred over the past decade or so – in this sense, it’s important to stay on top of trends and help boost the confidence of your clientele by pandering to their needs as consumers in a complicated society prone to economic fluctuation.

Andre Peschong, Chief Strategy Officer at ConversionPoint Technologies that simplifies ecommerce for brands by helping them reach more customers for less ad spend and convert them into customers joins eCommerce Radio.

Listen to host Eric Dye & guest Andre Peschong discuss the following:

* We hear that the financial markets are crazy for anything “Artificial Intelligence” right now. Why do you think this is?

* How has ConversionPoint integrated AI into your technology?

* What opportunity/gap did you see in the ecommerce marketplace that led you to create ConversionPoint?

* What type of customer is currently using ConversionPoint’s technologies?

* How do companies use ConversionPoint to help boost their ecommerce sales?

Andre brings more than 25 years of experience in the capital markets, having previously structured and closed more than $300 million in capital formation. He has also co-managed three different investment fund strategies, and has served as CEO of a high-growth consumer products company. Since joining the company in 2016, he has been instrumental to ConversionPoint’s transition from marketing consumer products to commercialization of its uniquely-capable SaaS eCommerce technology stack.

As Chief Strategy Officer, Peschong is responsible for driving ConversionPoint’s long-term growth strategy, which includes strategic acquisitions and capital markets navigation, as well as transitioning the company toward greater adoption of its fully integrated SaaS eCommerce solution.

 

Website: www.conversionpoint.com

Social Media Links:

Twitter: https://twitter.com/ConversionPt

Facebook: https://www.facebook.com/ConversionPoint

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Big dreams open great opportunities, small dreams question your capabilities. But a long-term goal won’t lead you anywhere without enthusiasm, desire, and commitment. Sir Richard Charles Nicholas Branson, an English business magnate, sets an example how a true entrepreneur should look. By launching his first small magazine business at the age of 16, he managed to become one of the most wealthy British businessmen today. His fortune is worth an estimate of $5.1 billion and the Virgin brand is prominent throughout the world. But not all his start-ups were as worldwide famous.

Virgin Atlantic Airways Limited

Launched in 1984, British Atlantic was initially planned to fly between London and the Falkland Islands. Shortly after the rebranding to Virgin Atlantic Airways, the disagreement among the co-founders took place, which resulted in the redemption of the company by Richard Branson. Nowadays, the Virgin Group holds 51% of shares of Virgin Atlantic, which is the seventh largest UK airline, in terms of conveying people. The airline transports both cargo and people to North America, the Caribbean, Africa, Asia, and the Middle East. The operating income of the company is estimated at £153 million whereas the revenue is about £2,7 million.

Virgin Galactic

Alongside with SpaceX, Virgin Galactic aims to take people into space, as well as launch rockets for the purpose of science. Created in 2004, the company planned to start the engine of its first spacecraft SpaceShipTwo in 2009. But due to various problems Virgin Galactic faced, the launch was postpone no sooner than 2010. Since this year, more than a dozen of aircrafts were sent into space. No signs of trouble were seen until October 2014, when SpaceShipTwo crashed, which resulted in the death of Michael Alsbury. The accident didn’t stop Branson from achieving his goal, and after a two-year pause, the company launched VVS Voyager.

Virgin Hyperloop One

With the development of new technologies, transportation moves to a new level. Conveying either people or cargo is becoming cheaper, faster, and safer. In simple terms, Hyperloop is a tunnel built underground, which is capable of transporting people or items at the speed of a plane, but at a fraction of the cost of air travel. The design of Hyperloop was released by Tesla and SpaceX and the first to introduce the new way of transportation was Elon Musk. The main goal of Hyperloop One is to commercialize the Elon Musk’s innovation.

Hard Rock Hotel and Casino

Hard Rock Hotel and Casino is a resort located in Paradise, Nevada. By offering more than 600 Las Vegas slot machines, Race & Sports books, and variations of table games; the venue is one of the top casinos in Las Vegas. If you get tired of 24/7 casino games, you can rest in the hotel which has about 1,500 rooms. In the end of 2017, Virgin Group redeemed the Hard Rock’s rights and added one more facility to Virgin Hotels. It appears that the resort’s name is temporary, since there are rumors that Hard Rock Hotel and Casino will be rebranded as Virgin Hotel soon.

Virgin Records

Founded by Richard Branson, Simon Draper, Nik Powell, and Tom Newman, Virgin Records Limited was a British record label. It didn’t take long for the company to become worldwide famous, since performers like Paula Abdul, Roy Orbison, Devo, Culture Club, the Smashing Pumpkins, and more were on the list of artists. Positioning itself in the market as a thriving company, it was sold to Universal Music Group in 2012.

Conclusion:

Richard Branson teaches us a lesson that a true entrepreneur should not stick to a one-way business. His ventures are worldwide known and it appears that he is not going to stop with his start-ups.

“Marketing is telling the world you’re a rock star.

Content marketing is showing the world you are one.”

– Robert Rose, content marketing guru, and author

A more accurately descriptive name for the Planet Earth we find ourselves inhabiting today would surely be “Planet Google.” So endemically ingrained now in our daily existence, this importance placed on the digital world, and our increasing reliance upon living our lives in such a way, has never been greater, and that’s not going to change any time soon.

Let me give you an example. A rather jaw-dropping one at that. Back in 2014, according to eMarketer, your typical U.S. citizen interacted with some form of media for a total of around 12¼ hours every day. Now read that again… Yes, the average U.S. citizen. 12¼ hours. Every single day.

If the average person sleeps 8 hours a night, that means over 75% of their waking hours are spent in the marketplace. Our culture of consumerism, certainly ever-present on dear old Planet Google, clearly now has the largest marketplace. In the world: Ever. Now pick your jaw up.

Yes, Planet Google – a marketer’s dream. Each day, and every day. Makes you think, doesn’t it?

My name is Andy Macia, and I’m a continually successful digital marketing entrepreneur. So surely, you ask, being successful when you have such an amazingly large captive audience is a given, no? Hmmm… No. Slight problem – you’re not alone. Every other marketer on the planet has the same, identical captive audience. So how can you be truly successful in the digital marketplace?

Put simply, the successful are the ones who know who they’re speaking to. Are they speaking to Tom, self-employed plumber and NFL fanatic from Dogtown, Alabama, or Vanessa, a highly respected, highly successful neurosurgeon from LA? Yes, successful marketers know who Tom and Vanessa are, but, more importantly, they know what differentiates them.

Influencer Personas & Buyer Personas

The secret is this – personas. Open your dictionary (and I know you won’t do that – you’ll type the word in a search engine, followed by “def”), and you’ll see this definition of the word persona:

“The aspect of someone’s character that is presented to or perceived by others.”

In other words, know the people in the marketplace, and know their personas. Some of the personas that exist in the digital world actually influence the purchasing decisions of others, while some are happy just to spend, spend, and spend again. People who influence – influencer personas, and people who buy – buyer personas, living together in relative, consumer-driven harmony on Planet Google.

Now, let’s introduce the subject of Search Engine Optimization (SEO), which just happens to be my chosen field in the world of entrepreneurship. As a successful digital marketing entrepreneur, the complexities of SEO, and creating strategies that utilize SEO to the max, are my bread and butter, so to speak.

This is fundamentally why:

Every specifically-tailored search engine optimization strategy needs to begin by establishing the type of influencer personas and the buyer personas you wish to reach; those who influence the buying decision, and those who will invariably buy the product. It’s the basic first step; if this step isn’t taken, you are throwing your marketing campaign budget to the wind. And it will always blow away. It always does.

Identifying such personas determines who exactly your content creation and backlink generation is going to be targeting. It dictates the type, tone and language of the content, and how that content is best distributed, and through which channels.

What is a Buyer Persona?

Let’s look first at buyer personas, the people who are actually going to part with their hard-earned dollars, and invest in your product or service. The buyer p…

JT Marino the Co-Founder of Tuft & Needle,  a $170+ million company known for pioneering the disruption of the mattress industry joins Enterprise Radio.

Listen to host Eric Dye & guest JT Marino discuss the following:

* Can you tell me about yourself and your entrepreneurial journey?

* What is Tuft & Needle?

* How did you scale a business to the size it now is?

* What new things are in the pipeline for Tuft & Needle?

* What’s your biggest piece of advice for aspiring entrepreneurs? Or someone with a business idea who doesn’t know what to do next?

JT Marino is the co-founder of Tuft & Needle,  a $170+ million company known for pioneering the disruption of the mattress industry.

As the visionary of Tuft & Needle, JT leads the R&D, product development, architecture, design, and software development teams. JT is a passionate storyteller, facilitator, and teacher, inspiring T&N’s most challenging and disruptive projects. Prior to T&N, JT combined principles from both design and engineering to develop innovative software products in the high-tech industry, and he has applied this same approach to disrupting the mattress industry. JT has extensive experience building and leading teams of designers and engineers, along with researchers and scientists, to develop innovative customer experiences.

JT started his career as an engineer at the world’s leading software application consultancy, where he accelerated his experience through working amongst the foremost thought leaders and tech leaders for VC-funded startups and Fortune 500 companies. He has been featured on FOX Business, New York Times and Entrepreneur Magazine, and is a frequent keynote speaker at startup and mattress industry events such as SXSW, Startup Grind and ShopTalk. JT studied computer science and mathematics at Penn State University.

Website: www.tn.com/EPN

Social Media Links:

Facebook: https://www.facebook.com/tuftandneedle

Twitter: https://twitter.com/tuftandneedle

Instagram: https://www.instagram.com/tuftandneedle

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