Enterprise Podcast Network

Al Bhimani, a professor at the London School of Economics and Founding Director of LSE Entrepreneurship joins Enterprise Radio to discuss how financial management for tech start-ups requires a new mind-set.

Listen to interview with host Eric Dye & guest Al Bhimani discuss the following:

* What is different about tech businesses today that require us to apply new financial fundamentals?

* Are conventional business strategies not relevant to tech start-ups.  Can you elaborate more on this?

* What financial tools should tech start-ups use?

* How are investment tech businesses different from other firms?

* What types of financial and other indicators must a tech startup focus on?

* What advice would you give tech business founders today to make their start-up a success?

Al Bhimani is the Founding Director of LSE Entrepreneurship and holds the Chair in Management Accounting at the London School of Economics.    He is also a director of LSE Enterprise.  He has authored over 100 publications including bestselling books in financial management, technology and digital startegy.  Al’s most recent book is titled Financial Management for Technology Start-ups published by Kogan Page.  His ongoing research deals with women in tech and with how emerging technologies such as Artificial Intelligence, robotics, and Blockchain are affecting modern economies.  Al is an advisory board member of business schools in America, Europe, Africa and Asia and speaks extensively to business audiences internationally.  He was a Fulbright Scholar at Cornell University where he earned his MBA degree.  He also qualified as a CPA in Canada and has a doctorate from LSE.

Website: www.bhimani.com

People also listened to this: A breath of fresh air: Discussion with Taly Dery, CEO of Better Air North America

Digital marketing is opening up new opportunities in the pharmaceutical industry. While healthcare providers, pharmaceutical companies, and the health services sector tend to take a conservative approach to new technologies, those organizations which have taken on the risk of pioneering new approaches are reaping the benefits. Digital health spending is growing rapidly. Better connection to buyers, direct communication with end users, and strategically beneficial partnerships are just a few of the advantages being explored and exploited.

Patients are becoming more involved in their healthcare and treatment solutions. Consulting “Dr. Google” as a first response to symptoms has become the norm. Consulting friends, families, and peers can take precedence over professional opinions. The pharmaceutical and healthcare industries need to adjust and adapt to this new norm by engaging with customers more directly, openly, and intelligently.

Historically, customers tend to distrust drug manufacturers and treat marketing messages broadcast by pharmaceutical companies as suspect to a greater or lesser degree. In the past, the recommendation (and prescription) by a healthcare provider would be taken almost without question, making primary care physicians the critical audience to connect with. Now, patients search out feedback about experiences, reactions, and alternatives to prescriptions or recommended courses of care and may take the initiative to approach care providers with requested therapies or prescriptions. They also exhibit measurably lower brand loyalty and higher price sensitivity.

Digital marketing, and particularly marketing on social media platforms, offers meaningful tools to meet patient needs and improve market share at the same time. But those companies that do use social media tend to use it as a way to broadcast conservatively crafted messages about their products, rather than a way to engage customers, while others avoid the platforms altogether for fear of losing control of the narrative and being deluged by customer complaints and allegations of adverse effects.

The most successful players are the ones who don’t simply use new channels to broadcast old messages, but as ways to get closer to their customers. Greater transparency and responsiveness to concerns builds trust and demonstrates a desire to provide an effective product. Alibaba Health Information Technology VP Li Ma comments on the number of pharma companies looking for ways to connect with customers. A successful digital presence can give a brand a human face and build a better reputation. A “wide-and-deep” content strategy offers the information prospective patients crave. They’re going to go searching anyways; why not host the answers they’re seeking? Strong channels of communication can help identify demand for specific treatments and drugs, and effective companies will be the ones that position themselves as the go-to for integrated solutions, rather than isolated products.

While pharmaceutical companies are seeing success in supporting patients directly, additional audiences can also be served with effective digital marketing strategies. Primary care providers are projected to add extra support and coaching components to their services, even as they continue assessing needs and prescribing treatments.

Openness, sharing, and transparency are becoming more critical than ever. Look for collaboration opportunities with other companies to blend prescriptions and treatments, share resources, and integrate with databases, patient charts, and full cycle technologies to create more value for medical professionals and end users alike. If you don’t already have a strong programming department, partner with an existing company to improve digital offerings.

While pha…

Taly Dery the CEO of Better Air North America, LLC a company whose automatic environmental probiotic air and surface purifiers boost good bacteria (probiotics) in the air and on surfaces joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Taly Dery discuss the following:

* You have a very interesting background, having described yourself as “a worldly entrepreneur and a business development enthusiast who believes in sustainable and exponential growth through dedication, exploration and a winning strategy.” Tell us a bit about yourself and your career path that led you to entrepreneurial ventures

* As an entrepreneur, what have been the biggest risks that you have taken in your career? For your company?

* What has been the driving force behind your success? How has that helped you?

* Health and wellness is important in your life. Can you tell us a bit about the role this has played in your career, and how that relates to your current focus of developing global markets for Enviro-Biotics™ to improve indoor air quality?

* I understand one of your greatest joys is traveling. How has that influenced your life and life’s ambitions? How has that helped you in your current role to expand BetterAir’s global presence?

* Many business schools now have courses in entrepreneurship. If you were to devise a “life course” for future entrepreneurs, what advice would you give to them and what would your “curriculum” consist of?

Taly Dery is the CEO of Better Air North America LLC. Taly is a strategic thinker and an established entrepreneur with 20 years of management and business development experience. As CEO of Better Air North America, Taly is responsible for BetterAir’s domestic and international business development, legal oversight, implementation of strategic expansion and reporting financial results to investors.

Educated in New York and raised in Israel, Taly holds a bachelor’s degree in accounting and a Master of Science degree in international taxation from Baruch College of the City University of New York. She is also a partner in a mid-sized Miami based CPA firm into which she merged her CPA practice in 2013. Throughout the years, she has been the sole signor and bank account keeper for numerous foreign clients, being responsible for annual balances circa USD$1B. She has helped various companies, including those of her clients, to grow from formation through a successful exit transaction.

Website: www.betterairus.com

Social Media Links:

Facebook: https://www.facebook.com/betterairus

Twitter: @betterairus

People also listened to this: Whole-Health Wellness through MINDFULNESS, MOVEMENT AND BREATH

Diane L. MacDonald the Founder of It Takes A Village Wellness and A Woman Alive, Inc. joins Entrepreneurial Fit Radio to discuss whole-health wellness through mindfulness, movement and breath.

Listen to interview with host Eric Dye & guest Diane L. MacDonald discuss the following:

*  What do you mean by “Whole-Health” Wellness?

* Can you explain more ABOUT THE 7 ZONES OF HUMAN POTENTIAL?

* Where do Mindfulness, Movement and Breath fit in? Can you define each of these for us?

* Can you give us an illustration of how mindfulness can support, for example, better Emotional Health?

* Tell us about The Wellness Connection quiz?

* What added benefits would there be of cultivating a whole-health Wellness within a company.

Diane L MacDonald is a mother, teacher, entrepreneur, healer, coach, yoga teacher and motivator. Her life’s path has been one of continual learning and discovery. Diane’s work has always been about inspiring others to take risks, to live in possibility and to their fullest potential.

She is passionate about building communities to educate, support and heal.  It Takes A Village Wellness is a result of that passion and provides Diane with a home base for teaching yoga, working with private yoga clients and doing life transition coaching.

Diane’s studies and training have included a Masters in Education, Coaching Training Institute, Neuro-linguistic Programming practitioner, Brain Gym as well as being an E-RYT yoga instructor with over 1000 hours of teaching.  She recently attended a Therapeutic Yoga Intensive Training to help support individuals with Chronic Pain, Stress, Anxiety and Depression.

Diane is also a Registered Children’s Yoga Teacher (RCYT) and the creator of MIND BODY BREATH an Elementary and Middle School Curriculum delivering mindfulness, movement and breath to teachers for easy integration into our classrooms and the daily lives of our students.

Diane is the Director and Co-Founder of Education Alive offering Professional Development for the Education Community and Businesses – a project that is fueled by her driving desire is to bring mindfulness, movement, breath and social emotional well-being strategies to businesses, schools and communites everywhere.

8 years ago Diane founded A Woman Alive, a company dedicated to supporting women to as they move from one life stage to another, explore a shift in career path, encounter changes in relationship status or a desire to improve their health.

Diane’s broad range of education and expertise, her personal knowledge of holistic healing and her deep and intuitive compassion for others continually drives her to share, to teach and to help others empower themselves to discover Whole-Health Wellness and live a life that feels truly *ALIVE.

Website: www.ItTakesAVillageWellness.com | www.AWomanAlive.com

Social Media Links:

A Woman Alive: https://www.facebook.com/AWomanAlive

Diane MacDonald: https://www.facebook.com/dianelaylin

It Takes a Village Wellness: https://www.facebook.com/ITAVWellness

People also listened to this:

Peter Strohkorb, CEO at Peter Strohkorb Consulting International that advises B2B reps and organisations to sell more by focusing on their customers again joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Peter Strohkorb discuss the following:

* What prompted you to become active in customer centricity and customer-centric selling?

* Is there a difference between customer focus, customer centricity and customer experience?

* What is the main thing to consider when a sales rep tries to establish contact with a buyer for the first time?

* How can sales reps help buyers to buy?

Boards of Directors, CEOs, Leaders in sales, marketing and customer service, and their teams, work with Peter to quickly advance their organisations to a more customer-centric perspective, higher sales performance and a superior customer experience.

Peter’s clients have experienced:

– new sales revenue of up to 433% (!)

– within just a few weeks

– enjoyed ROI in excess of 10-times their investment

Peter has over 20 years of corporate business experience in executive-level Sales and Marketing leadership roles with some of the biggest brands on the planet. He has also worked with SMEs and NFPs to support their growth agenda.

Today, he is a sought-after expert business adviser, conference speaker, published author of the Amazon 5-Star rated book ‘The OneTEAM Method’.

Peter holds qualifications in Marketing and Management from the prestigious Macquarie Graduate School of Management (MGSM) in Sydney, Australia.

Peter is available to you globally online and in person. Contact Peter now for an obligation-free call about your business challenges.

Website: www.peterstrohkorb.com

Social Media Links:

Facebook: https://www.facebook.com/PeterStrohkorbConsulting

Twitter: https://twitter.com/pstrohkorb

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Ryan Labbe and Jason “JRoc” Craig, nightlife partners with Clique Hospitality, owned by Andy Masi, launching the APEX Social Club and Camden Cocktail Lounge at the Palms Casino Resort in Las Vegas in May 2018 joins Enterprise Radio.

Listen to interview with host Eric Dye & guests Ryan Labbe and Jason “JRoc” Craig discuss the following:

* Where did each of you start your career? Was it separate or have you been partners from the beginning?

* Have you always been interested in hospitality and nightlife?

* What do you think is the driving force behind a successful venue in Las Vegas specifically?

* What will make APEX Social Club and Camden Cocktail Lounge stand out?

* Tell us about your roles as nightlife partners with Clique Hospitality owner Andy Masi.

* What has your experience been with the past openings with clique hospitality venues in different markets…San Diego vs Las Vegas? What do you try to bring to each market? What do you think the locals vs. tourists want?

* What advice would you give to someone trying to get in the hospitality game in such a competitive market such as Las Vegas?

Vegas hospitality veterans Ryan Labbe + Jason “JRoc” Craig  individually dominated the Vegas scene for years, nonetheless the two decided to make a power move by joining forces in 2012 to form the 81/82 group. Their partnership and varied expertise in the industry would prove golden with their success having curated and established DJ residencies and must-attend events for a multitude of Vegas’ hotspots.

It was very clear that the duo knew exactly what they were doing. Craig’s marketing expertise stems from his work with N9NE Group.  As Director of Nightlife and Marketing, he helped oversee marketing and VIP services for seven venues. Labbe on the other hand, had a different approach to the industry. He quickly became known for his “guerrilla style” marketing, and was respected as someone willing to go over-the-top to create an experience, which this strategy overall has never been done before in Las Vegas.

As the two emerged as Vegas’ hospitality heavy hitters, it only made sense that not only bigger brands would want to collaborate with the duo but even bigger names. In 2015, Labbe & Craig partnered with hospitality mastermind Andy Masi for what would be their first of many huge projects in Las Vegas. Fast forward to 2018, and the power trio of Masi, Craig and Labbe are working on simultaneous projects, Apex Social Club which is taking over the infamous Ghostbar space on the rooftop of the Palms Casino Resort, and Camden Cocktail Lounge which will be located on Casino level. Both are slated as highly anticipated additions to their portfolios, set to open at the Palms Casino Resort this Spring.

Websites: CliqueHospitality.com | APEXSocialClub.com / CamdenLV.com

People also listened to this: Master Mentalist Erik Dobell of the Impossibilities Show

Top Things Recruiters Are Looking For in Your CV

While you are troubling your head about how to write a resume, there is a high chance applicant tracking software would filter it out without any interruption of a human being. Applicant tracker is the initial thing you have to acknowledge before writing a CV. There are many other aspects to pay attention to. Keep in mind that this is your official bureaucratic representation which creates the initial impression about you as a professional and as a person. Universal truth is, writing CV requires time and effort.

https://unsplash.com/photos/qGb4-eCYhY8

Applicant tracking software

Many applicants and graduates make a crucial mistake in resume writing and applying for a job. Initial steps in career are determinative, so you’d better plan them in advance. Potential candidates send around ten applicants per day and wait months until someone will respond. Why is it happening? You may have excellent skills, promising progress in college, prestigious internship but no one will notice your resume. Less potential candidates may appear on the top of the filtered final list only because they realize how applicant tracking systems work. Most people are still in the mistaken belief that recruiters are reading every application.

General overview of the filtering process

Becoming a progressive candidate includes understanding tracking systems. Most giants like monster.com, careerbuilder.com, and Indeed are using 100% automated filtering recruitment. Only 5-15 filtered CVs are considered. The main principle of filtering is based on keywords and phrases. Every document which drops into inbox folder goes to system which standardizes it to a single format and grants privilege in accordance with relevance of key combinations. There is no universal list of such words. Every position has its requirements. In other words, your career luck depends not on your skills but on the words which you use to describe them.

How to adopt a CV to a tracking system?

This is decisive question in the first step of your career. No tips will work better than this one. Find way to adapt your professional identifying document to specialized software. Here you can find the following options:

Consultation with recruiting specialist

Ordering CV

Do research and write it yourself

All the methods are effective. Some people want to control the situation and do everything themselves. Others choose to rely on specialists and order research or completed CV online here https://edubirdie.com/research-paper-help. Choose your method and apply thoughtfully. It will reveal you from waiting months and receive no response from the company of your dreams.

Reapplying is normal

Unless you were contacted, you can reapply for the position and write different cover letters. You have an unlimited number of attempts to play with a various set of descriptions. Some may appear efficient, others not. Make a research on how to optimize your resume and decide whether you want to make it yourself or you want to rely on a specialist. The most efficient method is creating a draft version by yourself and asking an experienced recruitment manager to adapt it. The more consultations you have, the better. Remember, if you are not contacted after a while, you can always try again.

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Read the job description 

Here is a little secret. HR specialists are writing job descriptions. The same managers are creating a database with key phrases. It means that everything you need for successful application is already stated in the initial job description. The negative side of this methods includes optimizing your CV every time to every position which may slow down the process significantly. On the other hand, quality is always be…

Jeff Quint, Owner and Founder of Cedar Ridge, the reigning “Distillery of the Year” as named by the American Distilling Institute joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Jeff Quint discuss the following:

* Tell me how Cedar Ridge distillery came to be.

* I noticed that you are the reigning “Distillery of the Year” as awarded by the American Distilling Institute.  How did you win that award?

* What exactly is “grain to glass” distilling?

* “Grain to glass” distilling sounds like a more expensive method, and a slower path to growth. Is that true?

* Being a distiller, especially in a family-owned distillery, sounds like a fantasy job. What advice can you share with others who may want to pursue this?

Born and raised on a farm in Eastern Iowa, Jeff grew up learning and living the values associated with a large family, hard work, and managing small business.

Upon graduating from the University of Northern Iowa with a BA in Accounting and a freshly earned CPA certificate, Jeff moved to Minneapolis to join a large public accounting practice. A year later he married his high school sweetheart, Laurie, who joined him there. After several years in Minneapolis and shortly after their first son, Murphy, arrived, Jeff and Laurie decided to move back to their roots in Eastern Iowa.

Over the next couple of decades, Jeff was involved with several companies (two of which he co-founded) as their Chief Financial Officer or Executive VP. In 2003, Jeff and Laurie started Cedar Ridge, which is now the largest craft distillery in the state, producing four barrels of whiskey per day and reigning as American Distilling Institute’s “Distillery of the Year.”

Jeff is the ninth generation of Quint family farmers and distillers.  His great-great-great-great-great-great-grandfather, Johann Jakob Quint, settled in Wintrich, Germany in the early 1700s to open a cooperage and winery on the Mosel River; Weingut Quint is still there today. Jeff’s great-grandfather, John Quint, migrated from Wintrich to Eastern Iowa in 1881, bringing his trade and skills with him. Jeff’s father, Howard Quint, taught Jeff the process of harvesting and pressing apples from their small family orchard, then making that fresh juice into wine and brandy; Howard’s old press and copper pot still are on display at Cedar Ridge today.

Website: cedarridgewhiskey.com

Social Media Links:

Facebook: https://www.facebook.com/cedarridgeiowa

Instagram: https://www.instagram.com/cedarridgeiowa

Twitter: https://twitter.com/CedarRidgeIowa

People also listened to this: Ricky Miller III, CEO of Carbonadi Vodka

Self-made entrepreneur and feminism supporter Kumari Fulbright is living life to her fullest. Although she has earned multiple qualifications including an MBA, a psychology degree, and a real estate license in Florida with an additional license for Nevada in the works, she shows no signs of slowing down.

In addition to her impressive credentials, Kumari also has also achievements ranging from assisting women, and minority-owned businesses win government contracts, to establishing her entrepreneurial presence in the entertainment industry. While not many can say that they can accomplish as much as Kumari, she attributes her acclaimed success to the unwavering support of her family.

Family – the key driving force

Kumari reveals that family is one of the critical components of her life. I have the kind of family everyone dreams of having. We are tight knit and stick together, they are the reason why I’m resilient,” she adds “My family actually enjoy one another and get together often. My aunts are like built-in best friends. We shop together, talk at least weekly and email and text almost daily.”

The 35-year-old is more than just a beauty, but also possesses profound compassion towards other, less fortunate people. Despite her good looks, Kumari keeps a humble disposition and radiates a jovial personality which she attributes to her upbringing by her parents.

“My parents took us to homeless shelters and soup kitchens as kids as a way to not only to teach us the importance of helping the less fortunate but as a reminder of the blessings in our own life.” Since then, Kumari has always been active in community service all throughout her college years into adulthood.

While working at a public affairs firm in Dallas, Kumari has helped several MBE (Minority Business Enterprises) and WBE (Women’s Business Enterprise) certified companies secured lucrative government projects. “It was a very fulfilling experience to help these companies grow” she adds.

“My family actually enjoys one another and we travel together often.” When Kumari is not busy with her ventures, she enjoys spending time on the road visiting other countries with her loved ones. So far her travels have taken her across cities in Europe, and South America and she has no intention to stop anytime soon.

“Traveling is one of my favorite hobbies and tools for personal growth. It gives you an understanding and compassion that cannot be achieved in any other way.”

Screenwriting debut

Despite her success in the business world, Kumari currently is working on a number of pet projects as she wants to keep doing what she loves. With entertainment being one of her strongest passions, she has co-founded Shades of Black Productions and partnered up with Aloris Entertainment to develop two television series pilots. She is trying her hand in screenwriting, which has since garnered interest from Netflix.

Kumari’s love of entertainment goes beyond the bright lights and silver screens. She founded an event planning company during her college years which she managed to get Eminem to perform at the local Detroit nightclub.

“I’ve always love to host parties and provide people with an amazing time,” says Kumari. “Even if it’s just a private dinner party in my home. I like to have all the final details nailed down perfectly before showtime. And when curtains roll up, I just sit back and watch others enjoy the ride.”

While there is still a long road ahead until we’ll finally be able to see Kumari’s screenwriting debut hit our screens, she remarks that the early stages of development have been going smoothly.

This is all attributed to the support of the Rhode Island-based Aloris Entertainment, which has numerous theatrical releases and television programs under its belt. “In a way these are guys are l…

Jack Bergstrand the author of THE VELOCITY ADVANTAGE, the CEO and Founder of Brand Velocity Inc. (BV) and Consequent, on the board of the Drucker Institute, and the leading expert on how to increase the velocity of large cross-functional initiatives joins Enterprise Radio.

This episode of Enterprise Radio is working in association with the Author Channel.

Listen to host Eric Dye & guest Jack Bergstrand discuss the following:

* What is the Velocity Advantage?

* You say that is helps people achieve better and faster results with less effort and aggravation.

* In the book you write about the “E-D-B-A” process?  Can you briefly explain what it is and its importance?

* How does the Velocity Advantage work for small to mid-sized organizations?

* You offer advice for making velocity your “brand.” What are some steps to accomplishing that?

Jack Bergstrand is author of THE VELOCITY ADVANTAGE and is the CEO and founder of Brand Velocity Inc. (BV) and Consequent, on the board of the Drucker Institute, and the leading expert on how to increase the velocity of large cross-functional initiatives.

Prior to founding BV and Consequent, he was CIO of the Coca-Cola Company, CFO and head of manufacturing and logistics for Coca-Cola Beverages, and chief marketing officer and division manager for the Coca-Cola Bottling Company of New England.

Jack has three master’s degrees: in management from the Stanford Graduate School of Business, in education and human development from George Washington University, and in advertising from Michigan State University.

Website: http://cnsqnt.com

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