Enterprise Podcast Network

Enterprise Podcast Network

By EPNBusinessBusiness News
Download on the App Store

Enterprise Podcast Network episodes

  • A Beginner’s Guide to Marketing Automation - Entrepreneur Podcast Network – EPN
    Even though you are just starting in the marketing world, you have probably heard people mentioning “marketing automation” many times while making interactions. But, what does this strategy involve? How do marketers choose and implement a solution for marketing automation for the business? What are the expected results?
    What do you understand by marketing automation?
    It is wise to start from the beginning. In simple terms, marketing automation enables individuals do a lot with little effort. From social media, to email marketing, to complex campaigns, the solutions of automation enables marketers run all marketing aspects with ease, from one holistic platform.
    Solutions of automation get triggered by some rules and the solution gives off particular actions to certain audiences. The detailed segmentation states that the right message gets to the right audience on time for maximum conversion.
    Automation processes and workflows in the background frees a lot of time for professionals of marketing to focus their energy and time on formulating winning marketing strategies and high impact content. Marketers can also utilize a lot of data uncovered in the process of market automation to refine and set marketing tactics, often called optimization.
    What is in it for an organization?
    The key of making sure that the marketing automation process is successful is ensuring that the marketer has the required tools at his end. It is crucial to remember that every automation solution can never be the same.
    They need to have the ability to collect data, track analytics, and act directly from the marketing automation solution, which in most cases is SendPulse. The other necessities are:
    Automation during the whole customer journey creates complex workflows and configures journeys of customers to optimize and nurture engagement, continuous optimization and testing strategies to determine working programs, and those that need attention. You will have to remember that automated campaigns are effortless as they may go out on a cadence and recurring campaigns need to be populated with new and fresh content. Automation will help send real time message by use of triggers which understand and respond to the interactions of customers, thus providing the right content at all times.
    Beginners of automation marketing need to look for solutions and tools that allow firms to scale and grow with the platform. While it makes a lot of sense to start with marketing automation, it is crucial for marketers to employ a platform like SendPulse Automation 360 as it has the potential for change and growth.
    What are the expected results?
    As you read this write-up, you will start noticing that there are a lot of distinct ways of leveraging and utilizing solutions of marketing automation. Social targeting, VIP programs, and welcome programs are a few methods marketing automation can make a difference in lives of busy marketers.
    The biggest benefit of employing solutions of marketing automation has led to increased productivity amongst team members. With tools working in the background to run the campaigns, a marketer is now free to spend time working on important strategic decisions. Marketing automation is crucial in helping increase conversion and click-through rates. With a lot of emails getting to customers as a result of workflows and processes, there is a probability that the messages will be clicked and opened.
    Higher click-through rates lead to the possibility of these clicks leading to conversions. Automation also makes sure that brand messages are always on top of the minds of the consumers, whether via social ads, email cadences, one to one messages.
    The other marketing automation result done by SendPulse is increased engagement with customers. The consumers of t…
    0 min
  • EON Clinics, a leading dental implant center that offers the most advanced technology - Entrepreneur Podcast Network – EPN

    Dr. Rajan Sharma and Endodontist and President of EON Clincs, a leading dental implant center that offers the most advanced technology and uncompromising personalized care, in a tranquil, inviting setting joins Enterprise Radio.
    Listen to host Eric Dye & guest Dr. Rajan Sharma discuss the following:

    * Tell us more about your background in the dental industry?
    * What was your inspiration for starting EON Clinics nine years ago?
    * Tell me about how EON grew from just one clinic to 6 clinics in three different states?
    * What advice would you give to anyone looking to start their own business?
    * As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

    Dr. Rajan Sharma has been in the dental industry for over 20 years. He launched EON Clinics nine years ago and bootstrapped his own business. Dr. Rajan Sharma lives in Illinois with his wife and three children. His wife also assists in the business as well and runs the day to day. He believes in giving good dental care and also supporting charitable causes for those who need implants and other root canal procedures.
    EON Clinics is the leading dental implant center with locations in Chicago, Hoffman Estates, Downers Grove, Lake Forest, Skokie, Homewood, Munster, (Indiana), and Waukesha, (Wisconsin). They offer the most advanced technology and uncompromising personalized care, in a tranquil, inviting setting. Their highly skilled, experienced team of doctors has provided individualized implant treatment for thousands of patients in the Chicagoland area, who are now experiencing a better quality of life.
    EON provides dental implants in cohesive environment and under one roof in six locations extending from Indiana to Wisconsin. We are not owned by any corporation and privately owned and treat all patients like family!

    Website: www.eonclinics.com
    People also listened to this: Babierge Launches Baby Gear Rental Entrepreneurs
    9 min
  • Handy Guide to Picking Your Very First UK Online Casino - Entrepreneur Podcast Network – EPN

    Gambling online is one of the most enjoyable pastime activity that you can do. For indulging into the same, you need to know that every UK online casino has a procedure to create your account. You certainly need to learn a few things before registering yourself at UK online casino such as the Monster casino.

    Licensing and Regulations

    You need to play safe and ensure that your betting money is on safe hands and that is why you will need to check whether the online casino that you want to sign up with abides by the regulations and rules set by the relevant UK authorities.

    Start by confirming that the casino has an up-to-date gambling license. All genuine casinos in the UK ought to be licensed by the Gambling Commission for them to be allowed to operate on both land-based casinos and as a UK online casino too.

    UK Online Casino Portfolio Games

    A serious gambler ought to be busy, and by that, he or she needs to know the different casino options available. For that, it’s only prudent to go for online casinos in the UK that has various games that you can choose from when you log in.

    Having different and top-quality games is one way of keeping players entertained, and a serious player should hence join a casino that has a good variety of the games.

    Developers with Good Reputation

    The quality of any product is known by the source it is coming from. When you are choosing the best online casino to be playing at, you should check the developers of the games they have in their portfolio.

    A casino like Monster Casino has the best games that are only developed by companies who have been in the business for long. The games are top quality and give customers easy time when they log in to play.

    Mobile Platform Compatibility

    Many players have various means of accessing online games. It can be on a desktop computer, smartphone or tablets. The different devices also run different operating systems.

    As a new player, therefore, or when you want to change your UK online casino, you should check whether the games on the new casino that you want to switch to have cross-platform compatibility. That way you will be able to enjoy your gaming from wherever you are, and from any device that you have.

    Simplicity and Methods of Deposits and Withdrawals

    Check the types of online financial service providers that the online casino is affiliated with. Sometimes, some payment options are restricted to specific regions.

    These and many other factors are important when you want to enjoy gambling safely in any online casino in the UK. You should know all the important characteristics of the casino you are looking at. So, before choosing a UK online casino, you should study these factors well and take the most calculated decision with respect to your preferences.

    0 min
  • Babierge Launches Baby Gear Rental Entrepreneurs - Entrepreneur Podcast Network – EPN

    Trish McDermott, Co-Founder of the quickly growing baby gear rental marketplace Babierge, where you build a business renting, delivering and setting up baby gear at a visiting family’s hotel or vacation rental joins Enterprise Radio.
    Listen to host Eric Dye & guest Trish McDermott discuss the following:

    * Can you tell me more about the opportunities with marketplace businesses and how Babierge works in particular?
    * What is it like to actually launch a business like this and then do this work?
    * You’re growing really fast. What is Babierge so appealing to would-be entrepreneurs?
    * Your’re teaching your entrepreneurs to do local marketing and public relations for their businesses.  Can you share a little of what you teach them–tips that any listener can use?
    * With so many people, all the way from Millennials to Seniors, seeking to work in the gig economy, can you tell us what they should be looking for–or what makes the perfect gig?

    Trish McDermott is the Co-Founder and Vice President of Community and Communications at Babierge, the first baby gear rental marketplace. Babierge connects traveling families with local, on-the-ground baby gear rental entrepreneurs who rent, deliver and set up baby equipment and toys at a family’s hotel or vacation rental.
    McDermott is an accomplished brand storyteller, spokesperson and media trainer with an ear for a great story, a gut instinct for strategic messaging and a knack for chronicling and communicating a company’s folklore.
    McDermott is best known for her ten years running communications for Match.com.  She was an early member of the Match startup team and went on to serve as Spokesperson and Vice President of Public Relations for the company. McDermott played a key role in introducing the Match brand in thirty-one countries, seeing the company through two acquisitions, and to the global leadership position it holds today.
    McDermott has provided communications and advisory services to numerous startups.  She co-founded Panic Media Training to provide messaging, crisis communications and spokesperson training to C-suite executives.
    As a spokesperson you’ve seen McDermott on  60 Minutes, 48 Hours, Nightline, VH1, The Today Show and CNN. McDermott has spoken at San Francisco’s Commonwealth Club and D.C.’s National Press Club. She  served as a member of the San Francisco Board of the Gay and Lesbian Alliance Against Defamation (GLAAD)  and the International Association of Business Communicators’ (IABC) San Francisco Diversity Committee.   McDermott appeared as talent in Match radio commercials and on the Romance television channel for Princess Cruises.

    Website: www.babierge.com
    Social Media Links:

    Facebook: https://www.facebook.com/babierge

    Twitter: @Babierge
    People also listened to this: Rent and Technology: Payment Assurance in a Changing Credit Environment
    18 min
  • Rent and Technology: Payment Assurance in a Changing Credit Environment - Entrepreneur Podcast Network – EPN

    Ellen Calmas, Co-Founder & Executive Vice President of Neighborhood Pay Services, the leading SaaS payment assurance platform for rent again joins Enterprise Radio to discuss how payment assurance in a changing credit environment.
    Listen to host Eric Dye & guest Ellen Calmas discuss the following:

    * Tell me about payment assurance and rent from payroll?
    * Isn’t this just like every other automated payment platform? Or what would be the differentiators here?
    * What kind of companies do you work with?
    * Why would a renter want to enroll and would they have to?
    * How does your program help people better afford rental housing?
    * What’s else will you be doing to build your business this year?

    Ellen Calmas brings 30 years brand building experience with Fortune 500 and entrepreneurial companies to her role in strategic planning and marketing and sales support for Neighborhood Pay Services, the company she helped launch in 2008. She is credited with helping to create a new vertical category in financial services for the rental housing industry with NPS Rent Assurance®, the premier Rent From Payroll® platform reducing friction between renters with less than perfect credit and the rental communities where they want to live.
    Ellen actively supports numerous health, civic and arts organizations throughout the Boston area and currently holds board positions for the Boston Arts Summer Institute, Emerson College, and the Beth Israel Deaconess Medical Center.  She was appointed in 2006 to the Massachusetts Commission on the State of Women, and was honored in 2007 with the Silent Spring Institute Rachel Carson Advocacy Award in Environmental Health. In 2015, Ellen was recognized as an Outstanding Women in Family Business by New England Family Business Magazine.

    Website: www.npsrentassurance.com
    Contact Ellen: [email protected]
    People also listened to this: The future of automated urban farming by Babylon Micro-Farms
    16 min
  • 3 Ways to Reinforce the Perimeter of a Construction Jobsite - Entrepreneur Podcast Network – EPN
    As someone who works in the construction industry, you are probably keenly aware of how tempting the jobsite is for criminals. Construction zones tend to be chock full of expensive heavy equipment as well as tools and other building-related supplies that burglars want to steal and then resell.
    Unfortunately, as Construct Connect notes, less than 25 percent of stolen construction equipment is recovered each year. In addition to the cost of replacing stolen items, business owners must spend hours filing police reports, insurance claims and related paperwork.
    In order to reduce the chances of having your jobsite burglarized and/or vandalized, it is important to take several steps to secure its perimeter. Here’s how to do so:
    Invest in Security Cameras
    One of the best ways to improve security on a construction site is by investing in high quality security cameras that can be monitored 24/7. One of the unique and challenging features of a construction site is that it is not easily closed up or locked up at night. A large and sprawling jobsite may be surrounded by a chain link fence that is easy to climb and difficult to monitor. But thanks to security camera technology like mobile surveillance units, you can keep an electronic eye on the site from virtually anywhere.
    A mobile surveillance system can record what is going on at the site, and can also be supplemented with motion detection cameras, pan/tilt/zoom cameras, license plate recognition features and more. If this type of camera system detects something amiss at your construction site, it can be activated to send an alarm to the security camera’s command center, which will then notify authorities. You can also keep tabs on your site remotely from any location, thanks to online connectivity of the mobile surveillance system. By posting signs and making it obvious that you have security cameras on site, it can also act as a deterrent to thieves.
    Use Lots of Lighting
    A dark construction site is a perfect place for vandals and thieves to hide. To discourage this sort of criminal activity, keep the jobsite as well lit as possible, especially around the perimeter. Add in motion-activated lights around the entire site; this can be an effective deterrent against burglary. If the budget allows, you can also add spotlights at certain entry points of the jobsite, including gates—these lights can remain on at all hours of the night.
    Consider a Stronger and Higher Fence
    To increase the security on a construction site, perimeter fencing needs to enclose the entire area, including any storage units and work trailers. Also, the fencing that you choose must do two jobs: it must keep bad guys out and—if they do manage to scale the fence—it must limit their ability to take equipment and tools from the site. Fortify a traditional chain link fence with barbed or razor wire on top, and/or add an alarm to the fence that will sound loudly when it detects someone trying to cut through the wire. When choosing fencing, purchase the tallest option you can afford and add locks to any entrance areas.
    Be Proactive with Security
    Don’t wait for expensive construction equipment to be stolen before taking steps to secure a construction site. By being proactive and focusing your money and security products on the perimeter of your jobsite, you should see a reduction in break-ins, theft and vandalism.
    0 min
  • Employee Appreciation Can Make Or Break Your Business - Entrepreneur Podcast Network – EPN
    Different Times Of The Year
    Now there are agricultural cycles which define the kind of hardships and furloughs your employees will go through during the course of a normal calendar year. Accordingly, that which drives them may shift with the seasons. Certainly, this can be a good thing; but it can develop into an endless grind over the years.
    What you want to do as a purveyor of businesses like this—or any businesses, for that matter—is understand your yearly cycles, and strategically plan meetings to properly maintain employee drive going forward. A great way to do that is to tangibly demonstrate your appreciation for those that work with or for your business.
    Employee appreciation is incredibly valuable; to the extent that said value is to some degree difficult to over-state. There are many collateral benefits. From a public relations angle, you want those with whom you work (and to whom you provide products or services) to feel as though those they interact with are satisfied and happy in their jobs.
    If you treat employees better, they’re more likely to treat clients better, and this is additionally good for your business. Also, when clients understand that your company ethically handles those among its ranks, then supporting you becomes itself a form of political statement, and so trendy.
    https://pixabay.com/en/farm-agriculture-nature-grass-3092749
    Employee Recognition Strategies
    There are a number of different ways you can show employees that you care. For one thing, work with them on schedules to meet their needs as best you can. The likelihood is that on a 100-person team, you’ll be able to get everyone shuffled together in a way which covers the necessary hours of operation you have while giving each employee the most latitude available.
    From here, go to the break-room. Do you make them source their own coffee, cups, and spoons? Cut that out. Provide free coffee, free snacks, and the cups/spoons/paper plate to enjoy these things with. A minimal investment like that makes everybody feel more appreciated, and alleviates part of their daily grind.
    Next, be sure that you recognize it whenever employees do their job exceptionally well. Be extremely vocal to the whole company when an employee goes above and beyond. This encourages the individual who put in the extra effort, and it additionally motivates those who haven’t been recognized to do something worth recognizing!
    Challenge Coins
    If you really want to show appreciation to employees, challenge coin ceremonies are recommendable—if you’re unfamiliar with challenge coins, Embleholics.com gives this exposition: “Challenge coins come with a long tradition as well as an unlimited combination of colors and symbols that represent the person or organization.”
    Going with solutions like Embleholics additionally make sense, as this organization is actually owned as well as operated by veterans. The coins have a deep ethic propping them up, and that is communicated in their look and feel. When you hold a ceremony and recognize an employee with a challenge coin of this variety, you really make a statement.
    https://embleholics.com/project/unique-challenge-coin
    Realistic Considerations
    Most people who work for you aren’t pursuing the passion which drives them. This may not be the case with your company, but it’s going to be the case with most companies. Most of the time, gainful employment has more to do with drawing a wage than it has to do with chasing down dreams. So recognize that, and those who excel in their regular activities despite not enjoying them. That takes chutzpah!
    When you’re recognizing employees, providing for them, and working with them, you’re going to make them feel more appreciated. More appreciative employees are good for those without your company looking i…
    0 min
  • The future of automated urban farming by Babylon Micro-Farms - Entrepreneur Podcast Network – EPN

    Alexander Olesen, Founder and CEO of Babylon Micro-Farms joins Enterprise Radio to talk about his company and why technology and hydroponics will revolutionize the way we grow food.
    Listen to host Eric Dye & guest Alexander Olesen discuss the following:

    * What inspired you to start Babylon?
    * How do you think hydroponics will change the way we consume food?
    * Why should people be paying more attention to hydroponics in 2018?
    * You are working on a new product, the Micro-Farm. What can you tell me about that?
    * What are you most excited about for where Babylon is headed?

    Alexander Olesen is Founder and CEO of Babylon Micro-Farms, developing automated hydroponic systems for the restaurant and hospitality industries that grow fresh, sustainable and organic food on-site. The idea was conceived in a Social Entrepreneurship class at the University of Virginia in 2015. Ever since then Babylon’s mission has been to make urban farming accessible to everyone and ensure a healthier and sustainable future.

    Website: www.babylonmicrofarms.com
    Social Media Links:

    Facebook: www.facebook.com/BabylonMicroFarms

    Twitter: www.twitter.com/BabylonMF
    People also listened to this: HercuLean Meal Prep’s Co-Founder Ben Canary Discusses How They Got Cookin’
    16 min
  • Therapy Source’s Joshua Cartagenova and the Changing Face Of School-Based Therapy - Entrepreneur Podcast Network – EPN

    Joshua Cartagenova, CEO of Therapy Source, a staffing company that specializes in connecting schools and other educational institutions with highly qualified therapists joins Enterprise Radio.
    Listen to host Eric Dye & guest Joshua Cartagenova discuss the following:

    * Please tell us how Therapy Source began.
    * There are news stories literally every day about educational-based diagnoses.  What is different about what you are doing and how you are working, and how do you see it fitting into the traditional business norms?
    * What do you see as the benefits to this type of business that we may not realize traditionally?  Why?
    * You are obviously fulfilling a service need, but you are also impacting people’s lives.  Is there a code you live by or that your business functions under and if so, what is it?
    * Based on your personal experience, what advice would you give to entrepreneurs launching a new company — either in your space or another one?

    Joshua Cartagenova is a true entrepreneurial leader, with experience developing and leading successful marketing teams in the technology, pharmaceutical, manufacturing and financial industries. Since 2001, Joshua has focused his efforts on providing targeted leadership, marketing insight and operations expertise to significantly contribute toward the growth of Therapy Source, the school-based therapy staffing organization he co-founded with his wife Stacey in 2001. As a result of Joshua’s strong leadership, Therapy Source has been consistently ranked in national and regional publications such as Inc. Magazine, Philadelphia Top 100, and Staffing Industry Analysts. Currently, his efforts are concentrated on investigating strategic acquisitions nationwide.
    Joshua received his BA in Marketing from Hofstra University, and his MBA from Drexel University, where he earned a dual degree in International Business and Management Information Systems.

    Website: www.txsource.com
    Social Media Links:

    Facebook: https://www.facebook.com/txsource


    Twitter: https://twitter.com/therapy_source
    People also listened to this: From Franchisee to Tech CEO: How Rob Hunter Made The Leap to Entrepreneurism
    13 min
  • Things to Do After Suffering from an Allergic Reaction After a Facial Treatment - Entrepreneur Podcast Network – EPN

    Every now and then, you head to a beauty clinic for a facial. You do so because you want to remove pimples, blackheads and other facial blemishes. You may also just get a facial massage just so you will be relaxed. The only problem is that you could end up with allergic reactions especially if creams and other chemicals are used on your face.

    Beauty clinics are not well-regulated. Those who are tasked to do facial treatments are not necessarily medical experts. As long as they have trained for the job, they are allowed to do it. In the event of an allergic reaction, the first thing that you have to do is to take medicines. Antihistamines are best for allergies. You may also apply hydrocortisone creams.

    These solutions could somehow ease the pain or at least prevent the allergies from getting worse. If you don’t get better, head to your doctor right away. Allergies are not to be treated lightly. Some people have died because of simple allergies that have got worse.

    Get medical advice 

    You need a doctor to tell you what to do no next and how to stop the problem from getting worse. You also need help to document this condition. You may need this document later should you decide to ask for compensation for what happened.

    You can make a beauty injury claim

    The chemicals used for facial treatments must be totally safe. They should have been tested on different types of skin before use. They must not be applied simply because they seem to work for many people. It could end up with a huge mess. If you are the victim, the first thing to do is seek medical attention.

    Once the allergies have subsided, it is time to find a lawyer experienced in beauty injury claims. You might have to deal with the allergies for a while. During the given time, you might not be able to work. The allergies could also leave permanent scars. This could affect your physical appearance and even lead to lower self-esteem.

    The medical expenses could pile up over time and getting a new job where your scars won’t matter might take time. These things should be taken into serious consideration, and you need a legal expert in this battle. The good thing is that there are a lot of lawyers who are willing to help out without the need to be paid first. Once you have won a certain amount in settlement, this is the only time when you will be charged. This should make you feel more confident to continue the battle and get what is rightfully yours.

    Image: Pixabay.com

    0 min

About Enterprise Podcast Network

From the publisher's feed

Inspiring & informing entrepreneurs and business owners