Enterprise Podcast Network

Barbara Carneiro, Founder and Senior Strategist at Word Revolution, a communication and design agency for churches and ministries joins Enterprise Radio to discuss why doing discovery before starting a web project.

Listen to host Eric Dye & Barbara Carneiro guest discuss the following:

* Why start a web project with discovery? Get into those details as this would be of help.

* What are the risks of starting to design the website without doing discovery?

* Who should be in the discovery sessions with you?

* What steps does one need to take to do proper discovery before starting their project?

* What do you do once discovery is complete? How can we use the information collected to build the project?

Tip: Discovery seems to be the foundation for a successful website, specially if you are looking for more than just having a presence online. With discovery you can approach your web project with a goal in mind and measure the results accurately. It allows you to laser focus your time, money and resources and therefore increase the effectiveness of your website. It comes down to increase ROI.

Barbara Carneiro, is the Founder of Word Revolution (a communication and design agency for Christian ministries) and the brain behind 4:12 Lab (a training program for Church Communication). She is Christ follower, forever curious strategist, minimalist designer, storyteller and geek. You will make her happy with a white chocolate mocha.

Websites:

www.wordrevolution.com | www.412lab.com | www.barbaracarneiro.com

Follow Word Revolution:

Facebook: https://www.facebook.com/let.the.word.revolution.begin

Twitter: https://twitter.com/word_revolution

Follow Barbara Carneiro:

Facebook: https://www.facebook.com/barbarabcarneiro

Twitter: https://twitter.com/barbaracarneiro

Bob Slaughter, Chief Business Development Officer for Pinch A Penny Pool Patio and Spa – the world’s largest swimming pool retail, service and repair franchise joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Franchising Channel & is brought to you by DesignCrowd.com. Learn more and receive your Entrepreneur Podcast Network $100 VIP offer when you start your next project.

Listen to host Eric Dye & Bob Slaughter guest discuss the following:

* Can you tell us about what Pinch A Penny Pool Patio and Spa is for those listeners who are not familiar? P

* Why should entrepreneurs invest in a Pinch A Penny franchise? What sets this brand apart from other pool franchises?

* Where is the brand currently looking to expand and what opportunities are available outside of your core market?

* The brand is over 40 years old. How has the business evolved to remain relevant in this ever-changing retail landscape?

* How can interested entrepreneurs get started? What are the costs associated with starting a Pinch A Penny franchise?

Robert G. Slaughter, the Chief Business Development Officer of Pinch A Penny Pool Patio and Spa joined the Pinch A Penny team initially in 1997 as the VP Marketing and Operations. In 2015, he became Chief Business Development Officer to help grow the Pinch A Penny retail franchise system nationally. Previously, Robert worked for specialty retail franchise company, WNS Inc.

Website: www.pinchapennypoolfranchise.com

Social Media Links:

Facebook: https://www.facebook.com/PinchAPennyPool

Twitter: https://twitter.com/pinchapennypool

Instagram: https://www.instagram.com/pinchapennypool

LinkedIn: https://www.linkedin.com/company-beta/1095998

Third generation diamond dealer and expert, Dan Moran, the Founder of Concierge Diamonds Inc. in Los Angeles joins Enterprise Radio to talk about how he is disrupting the diamond and engagement ring industry with his concierge services.

Listen to host Eric Dye & guest Dan Moran discuss the following:

* What value does your business offer to consumers over traditional brick and mortar retailers and other online engagement ring vendors like Blue Nile and James Allen?

* How does it work when you work with clients that aren’t in the same city as you?

* What are the four C’s?

* How much do you advise that your clients spend on an engagement ring?

* What is the number one piece of advice you’d offer to someone shopping for a diamond?

Private jeweler and diamond expert Dan Moran is well-known for his different approach to buying a diamond and designing an engagement ring. He works with clients from all over the world and has been featured in Bridal Guide Magazine, Brides, Modern Luxury, The Huffington Post, Women’s Health and more.

Concierge Diamonds is based in Los Angeles and provides a unique experience to clients looking to purchase engagement rings and fine jewelry.

Website: www.ConciergeDiamonds.com

Social Media Links:

Facebook: https://www.facebook.com/ConciergeDiamonds

Twitter: https://twitter.com/_diamonddealer

Instagram: https://www.instagram.com/conciergediamonds

YouTube: https://www.youtube.com/channel/UC4eN9gzu19P5htq91nkHGMw

Reddit: https://www.reddit.com/user/diamonddealer

Jason Juan, CEO of Stela, a mobile app that offers a monthly subscription to a library of original, curated graphic novel, visual story, and illustrated books joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Mobile App Channel.

Listen to host Eric Dye & guest Jason Juan discuss the following:

* How important is it for traditional publishing – books, comics, etc., to adapt to habits of modern readers?

* Why adopt a subscription model than a pay per issue model traditional to the comic industry?

* How is Stela working to increase diversity in an industry traditionally very male dominated?

* What are the challenges of breaking into an industry dominated  by a few big names?

* How is mobile technology changing the ways consumers engage with and enjoy entertainment content?

Tip: Mobile readers require intuitive UX and streamlined interface in order to successfully engage with content, but also open businesses to wider demographics than traditional mediums, as mobile users are more willing to take risks and try out products. Adapting to this changed demographic is the key to success for companies within the publishing space, be it novel or graphic novel.

Jason Juan is the CEO of Stela, Inc. the flagship mobile visual content app, Stela Unlimited, is the first and only app to offer graphic novels and illustrated stories created specifically created for the mobile reader. With a library of unique and exclusive content by award winning creators, Stela delivers the ultimate binge reading experience.

With content spanning a variety of genres, topics, and lifestyles, Stela offers stories that transcend the traditional graphic novel mold. Before founding Stela Inc., Juan was worked as Art Director on numerous gaming and film projects. A well respected veteran of the graphics industry, Juan combined his experience in visual art and fondness for graphic novels and comics to create Stela.

Website: www.stela.com

Social Media Links:

Facebook: https://www.facebook.com/readstela

Twitter: https://twitter.com/readstela

Sonya Karras and Sacha Kaluri, Youth Motivational Speakers, Directors of The Australian Teenage Expo and authors of The Two Worlds Of Your Teenager joins Enterprise Radio.

This episode of Enterprise Radio is working in conjunction with the Author Channel & eAustralia (Australian entrepreneurs and business owners).

Listen to host Eric Dye & guests Sonya Karras and Sacha Kaluri discuss the following:

* Why are you both so passionate about working with teenagers?

* When your teenagers are just transitioning into the workforce and party scene whats the best way to prepare them?

* How can we best communicate with teenagers?

* Why did you put together the TV and Radio show?

* Why did you write the book?

Sonya Karras and Sacha Kaluri are mothers themselves and have developed their careers working with teenagers. They are two of Australias most sought after motivational speakers. Speaking to more than 200 school groups, parents, corporate companies, government agencies and not for profit organisations. They’ve entertained and informed more than one million young people around Australia. Their messages are powerful, funny, insightful and, in some instances, life saving.

Sonya and Sacha are the Directors of the Australian Teenage Expo, their county’s largest youth educational event, co-creators and presenters of The Sonya and Sacha Show on national TV and Radio.  They are both Social commentators and columnists to one of Australias most widely read newspapers.

Finally for two years running they are the offical Australian ambassadors for the United Nations Womens Entrepreneurship Day and authors of “The Two Worlds Of Your Teenager”.

Website: www.sonyaandsacha.com.au

Facebook: https://www.facebook.com/Sonya-and-Sacha

Christine Pietryla of Pietryla PR & Marketing that believes automation is the key to getting the most of these investments joins Enterprise Radio. Pietryla PR & Marketing is a boutique PR firm in Chicago specializing in marketing automation, media relations, online marketing, and corporate strategy.

Listen to host Eric Dye & guest Christine Pietryla discuss the following:

* Why do you think the landscape of Public Relations are changing or changed in recent years?

* Why do PR and SEO investments sometimes fall flat?

* What should owners/companies do to get the best deal if they are investing in PR or digital marketing?

* Why do you think automation is so important?

* Do people have to use software to automate their activities?

With close to 20 years in practice, Christine Pietryla has helped hundreds of organizations and individuals better define themselves to their target audiences. She has assisted clients throughout significant M&A and funding announcements, product launches, and strategic thought leadership programs as well as directed policy-changing public affairs campaigns.

Under her management, many of these strategies were also among the first to take advantage of automation, social media, digital, and mobile technology to create a groundswell of public relations support. She has protected CEOs from board backlash, created bulletproof messaging platforms and assisted companies suffering from online attacks.

As an interim CMO to many of her clients, Christine helps companies develop core messaging and create marketing automation strategies designed to preserve brand equity. Her firm’s specialty is developing great strategy and mapping automation to achieve specific business goals.

Throughout her career, she has spearheaded publicity efforts for clients as high-profile as Dow Chemical, 3M, Rexam Beverage Can Americas, International Truck and Engine Corporation and Hyster Company as well as new or changing companies like National Coal Corp (Nasdaq:NCOC), Servidyne (Nasdaq:SERV), SPSS and Continental Broadband.

Christine is a proven strategist that knows how to generate consistent, widespread media coverage and manage major press events. She has tremendous experience accurately integrating public relations, social media and digital marketing to achieve desired messaging outcomes.

Her own thought leadership has evolved into regularly serving as a guest or contributing writer to the professional services, commodities, technology, energy, not-for-profit and business press. She is recognized by O’Dwyers as one of the country’s top independent public relations counselors.

Christine graduated from the University of Florida College of Journalism and proudly serves on its PR Department Advisory Board.

Website: www.pietrylapr.com

Marketing Automation: pietrylapr.com/marketing-automation

Social Media Links:

Facebook: https://www.facebook.com/PietrylaPR

Linkedin: http://www.linkedin.com/company/pietryla-pr-&-marketing-llc

Tyler Harrison, Founder of Efficient Plan, an investment advisory firm focused on corporate 401(k) plans and fiduciary services joins Enterprise Radio to discuss building an efficient 401k plan.

This episode of Enterprise Radio is brought to you by DesignCrowd.com. Learn more and receive your Entrepreneur Podcast Network $100 VIP offer when you start your next project.

Listen to host Eric Dye & guest Tyler Harrison discuss the following:

* What is it like being an entrepreneur in finance, especially in light of the industry’s changing tide?

* The 401(k) landscape is notorious for hidden fees and disparate (sounds like desparate except for dis) pricing strategies. Can you explain to our listeners what hidden fees are and how they can understand them better?

* What effects have hidden fees had on the parties involved (plan providers and consumers, etc.)?

* What are plan fees and why is it important to know?

* How can plan sponsors and advisors minimize their risk and avoid litigation?

Tyler Harrison is an Accredited Investment Fiduciary Analyst (AIFA®) who has been working in the banking and finance field since 2005. Tyler founded Efficient Plan in 2013, an investment advisory firm focused on corporate 401(k) plans and fiduciary services.

As an investment advisor and the firm’s founder, Tyler is committed to helping plan sponsors and plan advisors reach their fiduciary responsibilities and plan goals through efficiency optimization, intelligent design and proven technology to increase participant enrollment and individual contributions to the plans.

Website: www.efficient-plan.com

Kristen Brown, owner of Hoot Design Co., an all female, full service ad agency specializing in branding, web design and content marketing joins Enterprise Radio to talk about managing an all-female team of millenial creatives.

Listen to host Eric Dye & guest Kristen Brown discuss the following:

* What is different about running an all female agency?

* How do you manage flexibility among such a young staff?

* What do you see as the major challenges of managing a younger and more creative minded staff?

* How do you all stay fresh?

* Can you explain your branding process?

* Why do you give away all of your secrets?

* Why do you believe in content creation for all types of businesses?

* Why did you start a podcast?

TIP: Get yourself a mastermind group. My group has helped me tackle some of the biggest issues and challenges my business has encountered — mostly around management. For a small business, they are like a board of directors, I don’t know what I would do without them at this point.

Kristen Brown founded Hoot Design Co. in 2010 after she left a major Chicago ad agency to bring that same strategy and experience to Columbia, Missouri. In seven years, the company has evolved from a one person design shop to a full service ad agency. Hoot Design Co. delivers high-quality marketing, web development, advertising strategy, and ground-up brand development in the heart of downtown Columbia. Since May of 2017, Hoot has happily resided in the North Village Arts District and just recently won the 2017 Top of the Town Award for Best Web Developer in Columbia.

Website: www.hootdesignco.com

Social Media Links:

Facebook: https://www.facebook.com/hootdesignco

Twitter: https://twitter.com/hootdesignco

Havona Madama, Founder of KidKlass.com, an enrichment concierge parents’ first stop for unbiased and complete class information in NYC joins Enterprise Radio to talk about pivoting your business while you’re still driving traffic.

Listen to host Eric Dye & guest Havona Madama discuss the following:

* For starters, what is Kid Klass and where did the inspiration of this startup come from?

* Your business is pivoting pretty dramatically. Can you explain why?

* How does KidKlass set itself apart from other class information websites?

* Is there any plans to expand outside of the NYC area?

* What are the steps you took to pivot quickly but effectively?

Havona Madama started her career as a lawyer and in 1999, she started a solo practice. Her endeavor grew into the successful partnership, Madama Griffitts O’Hara LLP, a business law firm representing entrepreneurs primarily in the entertainment and technology fields.

After the birth of her first daughter, Stoney, in 2007, Havona began developing creative products to reduce the stress of parenting. Stoney and Havona first published the popular “Tot Yoga” DVD and App and “Stoney’s Shadow, A Triumphant Tale.” The desire to make it easier to find the perfect combination of activities for Stoney inspired Havona to develop KidKlass.

For many years, KidKlass successfully connected parents to class information in NYC. While the core pursuit hasn’t changed — connecting parents to good information — the means has. KidKlass recently pivoted its business to focus on community development and video reviews. A new website interface allows parents to share and collect class information with other parents and caregivers. More than a class marketplace, KidKlass is now an enrichment concierge — parents’ first stop for unbiased and complete class information in NYC.

Havona and her partner Caleb now have two children, Stoney age nine and Wiyot age six. They live in Carroll Gardens, Brooklyn.

Website: KidKlass.com

Social Media Links:

Facebook: https://www.facebook.com/KidKlass

Instagram: https://www.instagram.com/kidklassnyc

Ismael El-Qudsi, CEO and co-founder of social employee advocacy platform SocialReacher that empowers your company’s employees and collaborators to be social advocates for your brand joins Enterprise Radio.

Listen to host Eric Dye & guest Ismael El-Qudsi discuss the following:

* Please tell us a little about your story, specifically, how and why you decided to start your digital marketing agency when you were at such a high point in your career, having served in leadership positions at Microsoft and Havas Media Group?

* Why did you start SocialReacher?

* What are the benefits of employee social advocacy versus executing a campaign with social media influencers or bloggers, for example?

* What is the impact that employee social advocacy can have in organizations?

* What are your top three tips for a successful employee social advocacy program?

* How can people find out more about what you have shared here?

Ismael is CEO and co-founder of Internet República, one of Spain’s leading digital marketing agencies, since November 2011. Internet República is the parent company of SocialPubli.com and SocialReacher, two startups founded in 2015 and 2016, respectively, where Ismael also serves as CEO.

During the three years prior to the establishment of Internet República, Ismael was Head of SEO and Social Media in the digital department at Havas. As a Technical Engineer in Computer Management, his career has always been linked to the internet. Previously, he was in charge of Microsoft’s search engine Bing in Spain and acted as project manager of many TPI websites, including the Spanish search engine Noxtrum.

Ismael teaches at the Master Internet Business (MIB) program, ESIC and Instituto de Empresa. He also teaches online marketing on the Latin American platform ‘Mejorando la Web’ and has been invited as a visiting professor to the University of Santo Domingo.

smael speaks regularly at events related to online marketing and search engines, such as Search Congress, OME, and EventoBlog España (EBE), among others. He is also a founding partner of Asociación de Inversores y Emprendedores de Internet (AIEI) and created one of Spain’s most important events within the business: Internet Es Tuyo.

His digital marketing experience spans over 20 years. Considered a leader in all things digital marketing, SEO and social media related, Ismael was recently recognized as one of the top 50 Spanish online marketing and entrepreneurial influencers on Twitter.

He currently resides between South Florida, where he has opened the U.S. headquarters of his agency, and Madrid, Spain.

Website: www.socialreacher.com

Social Media Links:

Facebook: https://www.facebook.com/socialreachercom

Twitter: https://twitter.com/socialreacher