Enterprise Podcast Network

Brian Giese, the CEO and Founder of True Influence, the industry leader in connecting companies and people through unprecedented intelligence joins Enterprise Radio.

Listen to host Eric Dye & guest Brian Giese discuss the following:

* Tell me a little about who True Influence is.  What you offer the market and why it’s significant.

* There’s a lot of buzz around Account Based Marketing or ABM.  Can you explain what that is and why it has become so hot?

* And what about Intent Signals?  I’ve heard you call yourself the leader in Intent Signal Monitoring but I’m not sure what they are or how marketers use them.  Can you explain?

* So this is similar to Predictive models, right?  Or if not, how are they different?

* Who do your sales folks encounter as competition when they are in the market selling?  And what’s their winning proposition?

Brian is the CEO and Founder of True Influence, the leader in Software-as-a-Service (SaaS) business intelligence and demand generation services for marketers. True Influence is an innovator in combining content, data, and technology to allow Fortune 500 companies and SMBs a competitive edge by enabling them with the tools to pre-empt competitors in the marketplace.

True Influence’s InsightBASE platform monitors and curates online behavior, signaling B2B marketers to engage with prospects before they directly identify themselves as being in the market. This new technology monitors billions of online activities of individuals at millions of companies, capturing webpages visited, search terms, and content consumed. InsightBASE then organizes intent, firmographic/demographic, and technology installation data to identify companies with surging real-time interest in a given product and identifies the people with the most interest.

Customers use InsightBASE to identify key business trends, identify individual targets when they are in the discovery stage of new initiatives, and as a complement to tools for targeted banner ad placement.

Case examples include:

* A marketing manager deciding where to host marketing events by identifying the metropolitan areas with the greatest number of interested prospects.

* Increasing the cost-effectiveness of display ad campaigns by targeting companies that are surging on interested topics.

* A Marketing VP setting alerts to sales personnel to notify them when one of their target accounts are showing increased interest on the web.

* A Hedge Fund identifying market trends by monitoring the products and technologies showing the broadest increases in market interest.

* For marketers who manage direct selling and communications programs:

* Improved program performance because you are talking in a timely fashion to shoppers and you know what to say.  Finally you can deliver on true relevant content.

* For marketing operations who work every day to build an appropriate marketing stack, integrate the various tools and keep it all in sync:

IB data can stand alone, you can import it into any existing tool via csv extracts, or you can use our Rest API and hook us up to your existing platform.  We have native integration into Eloqua and Marketo already built.

As the CEO of a multi-million dollar entity, True Influence has 400+ employees and contractors who work virtually and Brian was recently asked to write a book on how to create a successful virtual organization.

Mr. Giese is able to speak on the following topics:

* What’s next in business intelligence in 2017

* The evolution of programmatic ad display for B2B marketers

* How marketers can leverage data to pinpoint wh...

Steven Yu, Founder and CEO of StandDesk, the company revolutionizing health, happiness and productivity joins Enterprise Radio to discuss why using Kickstarter was the most valuable decision for the infant stage of the company.

Listen to host Eric Dye & guest Steven Yu discuss the following:

* What made you decide to showcase your product and launch on a crowdfunding platform?

* Why was using Kickstarter the most valuable decision for the infant stage of StandDesk?

* What has kept the StandDesk business a step (or two or three) ahead of the other products that have come out in the wellness solutions industry in the last 3 years?

* Where do you see StandDesk, the brand, and the product evolution in 5 years?

* What gets you out of bed and into CEO-mode each morning?

Steven Yu is the Founder and CEO at StandDesk. When he’s not driving company’s vision, strategy, and growth, he’s developing new and innovative wellness products for home and offices alike. Under Steven’s leadership, StandDesk stands at the forefront of the office wellness revolution. Steven has earned a degree in Business Administration from the University of Southern California and an MS of International Trade from the University of Science and Technology Beijing.

Website: www.standdesk.co

Social Media Links:

Facebook: https://www.facebook.com/thestanddesk

Twitter: @thestanddesk

Hugh Massie, CEO and founder of DNA Behavior that uses behavioral analytics to know, engage and grow every employee and client using all dimensions of a person’s personality traits joins Enterprise Radio.

Listen to host Eric Dye & guest Hugh Massie discuss the following:

* What does financial personality mean?

* Define what are Behavioral Biases.

* What factors make up a person’s Risk Profile?

* How does financial personality affect advisor/investor decision-making?

* How can advisors use these insights to help clients achieve their goals?

Summary: Matching personality types and communication styles allows advisors to adapt to their client’s/prospect’s preferred style to ensure suitability, compliance and client satisfaction.

Hugh Massie is a Behavioral Strategist helping organizations, leaders, advisors, entrepreneurs, and investors worldwide “behavioralize” decision-making.

With over 60,000 hours of experience, Hugh has mentored millions of people, including the leaders of more than 2,500 businesses and 20,0000 advisors in 123 countries (www.BehaviorallySmart.com) to be Behaviorally SMART for achieving greater self-empowerment so they can unlock their human potential and live with meaning.

Hugh liberates and guides organizational leaders, advisors, entrepreneurs and investors with a unique blend of validated personality insights and extensive financial knowledge to make improved life, financial and business decisions. In particular, he mentors people to be more self-aware, and not make emotional decisions under pressure which sabotage their relationships, and long-term goals.

Since 2001, as founder and CEO of DNA Behavior, Hugh continues to lead the way globally in developing innovative behavioral analytics technology which powers solutions to help organizations “Know, Engage and Grow” every employee and client online. He is also a sought after corporate advisor, mentor, financier and board member for his unique ability to solve any problem using a unique blend of deep personality insights and extensive financial knowledge.

Hugh Massie pioneered the development of Financial DNA, Business DNA and Communication DNA the world’s first complete all-in-one behavioral technology platform to provide a broad spectrum of validated personality insights which address financial planning, organizational development, leadership, relationship and a variety of life situations.

He is a Mentor, Consultant, Public Speaker, Trainer and the author of “Financial DNA® – Discovering Your Unique Financial Personality for a Quality Life” and numerous other publications on behavioral finance, human behavior, and business related topics.

Website: FinancialDNA.com

Facebook: https://www.facebook.com/DNABehavior

Daren Seymor, Director at Sphre a blockchain company that wants to reinvent identity management as we know it joins Enterprise Radio to discuss Air, a dynmaic approach to identity management.

Listen to host Eric Dye & guest Daren Seymor discuss the following:

* Tell us what is AIR, how does it work?

* How does Air differentiate you from other Identity Management solutions?

* What is Air’s target market?

* How will you make money? What’s the business model?

* What is your distribution model? Do you offer an API?

* Tell us about your crowdfunding and how your company will move forward with the new funding?

Daren Seymour is the director of Sphre, an information technology company focused on leveraging blockchain technology and Quantum computing platforms to expand digital identity, digital healthcare, IoT, and renewable energy. With more than 25 years as an Information Technology professional, Daren has experience in multiple industry disciplines including software engineering, application development, security, high performance computing, and program/project management. He currently resides in London.

Website: www.sphre.co

Social Media Links:

Facebook: https://www.facebook.com/sphreco

Twitter: @SphreCo

Asher Gottesman, CEO and Founder at Transcend Recovery Community, a recovery community that lives by the philosophy of “helping people help themselves” joins Enterprise Radio. Unlike most sober living companies, Transcend is a full-fledged community comprised of nine homes throughout the Los Angeles, New York, and Houston areas.

Listen to host Eric Dye & guest Asher Gottesman discuss the following:

* How did Transcend Recovery get started?

* What differentiates Transcend from other recovery centers?

* How do you take the stigma off of addiction and recovery?

* Where do you see Transcend going in the next few years?

* What is your relationship with Ryan Leaf?

Asher Gottesman, CEO and Founder at Transcend Recovery Community. After a period of disillusionment with real estate and investment, Asher sought to do something more meaningful for others and himself. In following suit with his desire for fulfillment, Asher decided to create a place where people could be “heard” and could receive help to improve their lives. Asher has maintained this commitment and has sought teaching from some of the best and brightest in the field of recovery to provide optimum care for our clients.  Aside from a wife and five children, Asher has always considered the Men and Women of Transcend as his extended family.

Website: www.transcendrecoverycommunity.com

Social Media Links:

Facebook:  https://www.facebook.com/TranscendSoberLiving

Twitter: https://twitter.com/TranscendSL

Jonny Nicol, the Founder & CEO of Stratajet, the world’s first ‘real-time’ private jet booking platform, bringing private jets to your fingertips for the first time joins Enterprise Radio.

Listen to host Eric Dye & guest Jonny Nicol discuss the following:

* What led you to set out on the journey of starting up your own company?

* What sets Stratajet apart from other providers to the industry who claim to offer online private jet booking services?

* What has been your biggest achievement to date?

* What was the most challenging aspect of getting Stratajet ‘off the ground’?

* How do you maintain a luxury service offering while marketing to a wider audience?

* What advice would you give to others entrepreneurs setting out on their business journey?

Stratajet is leading the way in delivering the most seamless means of booking a private jet, making it easier than ever before for travelers to get from A to B.

The first fully online private jet booking platform, Stratajet allows customers to search for and compare a huge range of private jets for charter in seconds. Accurate availability and costs of aircraft are shown in real-time and flights can be booked instantly. It’s the first platform of its kind, removing the need to source a quote via the old-fashioned means of phoning a broker, a process which often used to take hours, even days. Instead, Stratajet customers have direct access to a fleet of over 1,250 aircraft with no upfront membership fees.

This is possible thanks to a cutting-edge technology, built from scratch by Founder Jonny Nicol and his team of experienced programmers, which has brought the private industry online for the first time. The online platform is supported by Stratajet’s expert client services team, which is available 24/7, 365 days a year. The team works closely with clients to assist in the booking process, if required, and accommodate any additional requests, ensuring the flier is always in total control of every element of their journey.

Having brought private aviation into the 21st Century, Stratajet is the only platform that can redefine an entire industry and fundamentally change the way people travel.

Website: Stratajet.com

Social Media Links:

Facebook: https://www.facebook.com/stratajet

Twitter: @Stratajet

Samantha Chambers-Skeggs, Founder of Ditch The Ladder, a business that helps corporate escapees transition from the corporate world to setting up their own business again joins Enterprise Radio.

Listen to host Eric Dye & guest Samantha Chambers-Skeggs discuss the following:

* What is the major thing that prevents most aspiring entrepreneurs and business owners from taking the big leap from employment?

* What are the mistakes not to make when making the break from employment?

* With so much to learn and do when starting out, what is the key to working smarter not harder?

* What part do desire and proactivity play in developing an entrepreneurial mindset?

* What is the biggest irony of being your own boss?

Summary: Ditching corporate life to create your own path in business takes courage, confidence and a willingness to get out of your comfort zone. Knowing the ways to transition smarter, and the mistakes to avoid, can help to turn your idea into a reality.

Samantha Chambers-Skeggs is a business transition coach, mentor, trainer, author and speaker. Samantha spent 20 years working for some of the world’s biggest brands including PricewaterhouseCoopers and Qantas before ditching the corporate ladder and embarking on her own journey.

Samantha is passionate about helping those trapped in corporate careers jump off the corporate ladder and create their own path to success and happiness through running their own business. Through her mantra, ‘Be Savvy, Play Smart, Embrace Success’, Samantha encourages others to achieve and succeed through working smarter, not harder, and focusing on strengths, creativity and innovation.

Samantha is the author of “Ditch The Ladder – Escape The Corporate Trap”, and also contributes content to the Australian Rugby Business Network monthly newsletter, and has had articles published in the Business Chicks Latte magazine, Women’s Network Australia magazine and on the Australian Businesswomen’s Network website.

Samantha holds a Commerce degree, is a member of the Institute of Chartered Accountants in Australia and is Lean Six Sigma Black Belt accredited. Samantha is also an accredited business coach and is a member of the National Coaching Institute in Australia.

Samantha will enable you to rethink the way you view your place in the corporate world and unlock your mind to a new way of life.

Website: www.samanthachambers.com

Social Media Links:

Facebook: www.facebook.com/ditchtheladder

Twitter: @iamsamchambers

Jared Rabin from Southern California with his wife Karina have invented and taken to market an innovative product called Hang-O-Matic joins Enterprise Radio. Hang-O-Matic is the handy tool that helps you hang wall decor like a professional.

Listen to host Eric Dye & guest Jared Rabin discuss the following:

* How did you come up with Hang-O-Matic?

* Why would a person need a Hang-O-Matic?  What sorts of wall decor does it help hang?

* What are some of the challenges have you had with starting your business?

* What’s has your experience been like in regards to getting into retail stores?

* We understand that Hang-O-Matic has a unique relationship with comedian, George Lopez and his George Lopez Foundation?  Please explain.

That’s what we’ve done in the past and we’re here to tell you that you are not alone. Luckily, the days of clumsily measuring and re-measuring are behind you with the creation of the Hang-O-Matic; an all in one decor hanging tool that takes the guess work out of hanging everything!

The Hang-O-Matic was developed by the husband and wife team of Jared and Karina Rabin. Rewind to 2008 when Jared and Karina were first time homeowners and facing a task that every homeowner, decorator, handyman and even college students have faced at one time or another. As Karina was decorating her new home office, the seemingly simple task of hanging a shelf straight on a wall proved to be anything but. After making several trips to the hardware store and patching and repainting the wall, the shelf was finally up and proudly displaying an irreplaceable snow globe she received from her in-laws, which was customized to play their wedding song from the 70’s. Needless to say, it had immense sentimental value. Before she could finish decorating, the snow globe fell, shattered to pieces, and water spilled everywhere. The shelf was tilted by only a fraction of an inch.

It was then, that Jared remembered a picture hanging tool he had invented in college. He dusted off the first prototype of the Hang-O-Matic and hung the shelf perfectly level in one try. This tool was just too good to keep to themselves, they had to share it with the world. With Jared’s clever design and Karina’s vision for success, the Hang-O-Matic was born and together this couple set out to pursue their American Dream and make your life a little easier along the way.

Fast forward to present day where Jared and Karina are now proud business owners. Their desire to solve a simple problem with an innovative, yet easy-to-use solution led to Hang-O-Matic being a household and DIY essential.

Website: www.hangomatic.com

Twitter: @hangomatic

Dale Beaumont, Founder & CEO of BRiN and an award-winning technology entrepreneur, international speaker and author of 16 best-selling books again joins Enterprise Radio to share how to travel 4 months a year and still make millions.

Listen to host Eric Dye & guest Dale Beaumont discuss the following:

* Where did you first learn the secrets to business success?

* What was your first business and what inspired you to start it?

* How did you make your first million dollars before the age of 25?

* Tell us about the business that you have today and how it works?

* What are your top three principles for business success?

* How do you travel 3-4 months per year and still make millions?

* How can people find out more about what you have shared here?

Dale Beaumont is an Award-Winning Technology Entrepreneur, International Speaker & Author of 16 Best-Selling books.

Dale started his first business at 19 and has been building companies ever since. One of those companies is now a multimillion dollar enterprise, which has enabled Dale to become an Investor, Philanthropist, and to step foot in 70 countries.

Dale has been featured in Forbes Magazine, The Huffington Post, Business Insider, Gizmodo and GQ, just to name a few.

With a passion to give back, Dale’s goal is to help more than one million entrepreneurs around the world with BRiN, “The World’s First Business Advisor Powered by Artificial Intelligence”.

Available for free as a smartphone App, BRiN is now capable of providing personalised education and human-like support to every entrepreneur on the planet, all at the same time.

Website: http://brin.ai

Social Media Links:

Facebook: https://facebook.com/dalebeaumont | https://www.facebook.com/BRiNdotai

Twitter: @Dale_Beaumont | @brindotai

Linkedin: https://au.linkedin.com/dalebeaumont

Instagram: https://www.instagram.com/dalejbeaumont | https://www.instagram.com/brin.ai

Vanessa Baker, Hybrid Marketer and Owner of Fast Forward Marketing that helps small businesses with digital marketing in the Chicago area and beyond joins Enterprise Radio to give inbound marketing tips for the established business.

Listen to host Eric Dye & guest Vanessa Baker discuss the following:

* What is Inbound Marketing?  How is it different from traditional Marketing?

* Give us some tips about Content Marketing.

* Give us some ideas about Conversion Optimization.

* Why do businesses still do Email Marketing?

* A lot of businesses are local, any tips for them?

* How can a business optimize their mobile site?

* How can a business optimize SEO for their site?

* How can a business optimize their social media marketing?

Four years ago, Vanessa Baker was a busy advertising manager for a national digital news site. Her territory covered the northern Illinois suburbs, which required her to spend considerable time in her car traveling to meet clients and co-workers.

The time and distance took her away from the people and things she loved the most: her husband, two young daughters and community.

That national news site was struggling – having expanded too quickly – but Baker still managed to earn a good income and quickly rose as the leading producer of her regional sales team.

In her heart, she yearned for a change. In her mind, she worried about losing all she had gained.

Finally, with a little inspiration, Baker decided to strike out on her own and submitted her resignation. Drawing on 14 years of digital advertising experience, Baker founded Fast Forward Marketing, a firm providing online marketing, advertising and promotional services. She launched her business on Linkedin in December 2012.

“I had so many feelings – a mixture of fear and belief,” Baker recounts. “But, I believed in me. I am a hard worker and I knew if I worked hard for my clients, I would succeed.”

Baker started FFM with three small clients, managing their social media accounts. With more time on her hand – off the road and working from a home office – Baker quickly built a large clientele base and acquired a city contract to oversee its Shop Local campaign. She established relationships via the local business chamber and expanded her base regionally by utilizing Linkedin.com.

Within six months of striking out on her own, Baker was earning the same income she left behind. She had more time to spend with her family, the ability to attend her children’s afterschool events, and even time for herself.

Starting a new business hasn’t just changed Baker’s personal life, it’s shaped her professional outlook, as well.

“I’ve gained a sense of independence and freedom,” Baker said. “I don’t have any limits on my capacity to learn more and make more money. I have the ability to pivot and adapt to business changes and demands when necessary. I have more confidence and more respect for myself. Everything I have is within my control.”

“I provide real, measurable benefits for my clients because with digital marketing everything is trackable,” Baker said. “The impact on my community is they have a local resource they can trust who can fill a need they have.”

Baker received the “Best Under 40 Award” from Shaw Media Business Journal in 2014, recognizing her accomplishments and community service. She received the Crystal Lake Chamber of Commerce Presidential Award of Excellence in April 2014, honoring her commitment to the chamber.

Website: www.fastforwardcl.com

Social Media Links: