Show Notes:

• 00:27: Jenn’s background and how she landed at GitHub
• 1:06: GitHub’s technical foundation pre-SEO
• 2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind
• 3:14: Beginner vs. advanced keyword topics
• 5:15: Understanding enterprise intent for a technical audience
• 6:10: How SEO is defined at GitHub i.e. marketing
• 7:28: The collaboration between SEO and content creators
• 8:30: What developer skills overlap with SEO?
• 10:30: Why SEOs tend to misuse canonicals
• 12:10: The important of basic HTML understanding
• 13:00: Common mistakes when growing SEO at the enterprise level
• 15:18: Educating the C-suite on SEO
• 16:59: Surprising collaborations with other departments
• 18:13: What to highlight when reporting metrics to the C-suite
• 21:45: Focusing on data you can control
• 22:34: How Google’s update is affecting impressions
• 24:11: Is there an ideal in-house to agency split?
• 25:59: How to utilize your budget when growing a department

Show Links:

• Follow Jenn on Twitter
• Follow Jenn on Search Engine Journal
• Follow Caroline on LinkedIn
• Send us an email

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