Enterprise Thought Leadership

In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors - how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits. 

Our host, Tim Bond, Founder and CEO of TechPros discusses these challenges with Dana Salman, a Senior Marketing Leader experienced in developing and implementing full lifecycle marketing strategies.

Solutions offered by, Rachel Chesters, Marketing Director of Start Communications, Melissa Liedkie, Marketing Consultant, and Avi Bhatnagar, VP Growth Marketing at Commvault.

Resources discussed: 

To assist in identifying market accounts

https://www.demandbase.com/

https://6sense.com/

Reaching the technical community

https://github.com/

https://www.reddit.com/

In this episode we discuss sales and marketing alignment, more specifically: How to reposition marketing as a peer-to-peer strategic partner within sales, with Sophy Gray, Founder of the Marketing Bee and your host Tim Bond, Founder and CEO of Techpros.

Solutions offered by, Michael Baer, Fractional CMO at TechCXO, Christopher Collier, Marketing Director at Cybermaxx and Seth Steinman, VP of Marketing at Preveil.

Resources discussed: Book - Radical Candor by Kim Scott

Welcome to episode six of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Juveria Samrin, Marketing Director at ColorTokens.

Welcome to episode five of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant. Diana showcases how Cognizant has partnered with sporting organisations such as Aston Martin F1 and the Ladies Professional Golfing Association to create experiences for their clients which reflect the company’s values and brand image. She also highlights the importance of creating human connections with decision makers, and the significance of bringing like-minded communities together to share insightful content and build rapport.

Welcome to episode four of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Navin Rammohan, Vice President of Marketing at Infosys. Navin speaks to us about the partnership between sales and marketing, the different role that each department plays in building a sales funnel, and incorporating sustainability measures into brand marketing strategy.

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Welcome to episode three of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Tameka Vasquez, Head of Marketing at Sidewalk Labs. Tameka speaks to us about avoiding the cyclical trap of demand generation and the importance of impactful storytelling to educate decision makers.

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Welcome to episode two of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Marisa Jansen van Vuuren, Senior Vice President, Brand and Major Projects at NTT Ltd. Marisa speaks to us about the importance of purpose driven brand identity for engagement, and how this can build an emotional reaction whilst demonstrating the capability of a brand.

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Welcome to episode one of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Siddharth Asokan, Chief Marketing Officer at Softwire, on the importance of developing a longer term nurture strategy, to compliment the ongoing urgency of delivering leads to the sales team in the short term.

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