In this episode, marketing leaders offer solutions to a marketing challenge facing all technology vendors – how to reach and engage both technical and business buyers. Technical audiences seek detailed specifications, compatibility, and integration feasibility, while business audiences prioritise strategic and financial benefits.    Our host, Tim Bond, Founder and CEO of TechPros discusses these[...]

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The post Eps.8 | Sales & Marketing: Striking the Balance–Conveying Information to Technical and Business Audiences for Sales Success first appeared on TechPros.

In this episode we discuss sales and marketing alignment, more specifically: How to reposition marketing as a peer-to-peer strategic partner within sales, with Sophy Gray, Founder of the Marketing Bee and your host Tim Bond, Founder and CEO of Techpros. Solutions offered by, Michael Baer, Fractional CMO at TechCXO, Christopher Collier, Marketing Director at Cybermaxx[...]

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The post Eps. 7 | Sales & Marketing: Aligning Sales & Marketing for Success first appeared on TechPros.

In this episode we discuss sales and marketing alignment, more specifically: How to reposition marketing as a peer-to-peer strategic partner within sales, with Sophy Gray, Founder of the Marketing Bee and your host Tim Bond, Founder and CEO of Techpros. Solutions offered by, Michael Baer, Fractional CMO at TechCXO, Christopher Collier, Marketing Director at Cybermaxx[...]

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The post Eps. 7 | Sales & Marketing: Aligning Sales & Marketing for Success first appeared on TechPros.

Welcome to episode six of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Juveria Samrin, Marketing Director at ColorTokens. Juveria elaborates on the importance of a brand’s reputation and how this enables you to connect with potential customers, engaging, educating and adding value until they’re ready to[...]

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The post Eps. 6 | Brand vs Demand Activation with Juveria Samrin, Marketing Director at ColorTokens first appeared on TechPros.

Welcome to episode five of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant. Diana showcases how Cognizant has partnered with sporting organisations such as Aston Martin F1 and the Ladies Professional Golfing Association to create[...]

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The post Eps. 5 | Brand vs Demand Activation with Diana Buxton, Chief Marketing Officer, Banking, Capital Markets & Insurance at Cognizant first appeared on TechPros.

Welcome to episode four of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Navin Rammohan, Vice President of Marketing at Infosys. Navin speaks to us about the partnership between sales and marketing, the different role that each department plays in building a sales funnel, and incorporating sustainability[...]

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The post Eps. 4 | Brand vs Demand Activation with Navin Rammohan, Vice President of Marketing at Infosys first appeared on TechPros.

Welcome to episode three of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Tameka Vasquez, Head of Marketing at Sidewalk Labs. Tameka speaks to us about avoiding the cyclical trap of demand generation and the importance of impactful storytelling to educate decision makers. Remember to subscribe to[...]

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The post Eps. 3 | Brand vs Demand Activation -with Tameka Vasquez, Head of Marketing at Sidewalk Labs first appeared on TechPros.

Welcome to episode two of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Marisa Jansen van Vuuren, Senior Vice President, Brand and Major Projects at NTT Ltd. Marisa speaks to us about the importance of purpose driven brand identity for engagement, and how this can build an[...]

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The post Eps. 2 | Brand vs Demand Activation with Marisa Jansen van Vuuren, Senior Vice President, Brand and Major Projects at NTT Ltd. first appeared on TechPros.

Welcome to episode one of TechPros.io’s interview series: ‘Brand vs Demand Activation’, sponsored by Network Sunday. In this episode, we interview Siddharth Asokan, Chief Marketing Officer at Softwire, on the importance of developing a longer term nurture strategy, to compliment the ongoing urgency of delivering leads to the sales team in the short term. Remember[...]

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The post Eps. 1 | Brand vs Demand Activation with Siddharth Asokan, Chief Marketing Officer at Softwire first appeared on TechPros.