Today Leafy had the pleasure of speaking to Rick Cottrell, Founder of SalesForce.com and internationally recognized for his pioneering research in Customer Relationship Management. Rick’s experience has spanned the globe, where his companies have helped organizations like Apple, Marriott, Avis, USAA, Nike, Purina, GM, NASCAR, Kraft, Michelin, McDonalds and Shell Oil, to name a few. In his latest venture, BuzResults.com, Rick is helping small to medium sized companies realize their significant untapped potential. Rick’s advice to our audience is to implement an Operating System, which is the No. 1 foundational tool, regardless of industry, that every business needs for success. Rick also advises that to get to the next level in business, you need to utilize EOS (Entrepreneurial Operating System), which entails having a vision and goals that the entire team is working towards, the right people in the right places, data (hard facts about the industry) and processes developed and in place. Listen in to the episode for a deeper understanding of an EOS system and much more.